#42 - Ray Billings — The Host: A Board Game Virus (or How Authenticity Will Cure Virality) Intertextual Experience: A Board Game podcast

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#42 - Ray Billings — The Host: A Board Game Virus (or How Authenticity Will Cure Virality)

4d ago 1:12:12

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Ray Billings, Digital Content Specialist for The Op, joins the show to share her expertise in all things related to marketing and creating media for board games. Don’t let my lack of knowledge on the subject make you Tapple out of this conversation, as Ray’s wit and wisdom will provide many Hues and Cues as to how you too can authentically create for the things you are passionate about.

Cheesiness aside, this episode is amazing. Being able to look at board games through this lens provides a ton of insight not just for the sake of how we might pitch games as products, but also as to how we can create and talk in ways that make games a more welcoming space. Additionally, there’s talk about Katamari, email factories, live streaming, lingo, and so much more.

Check out Ray’s work on The Op’s TikTok page, her own Bluesky account, the R&R Show, and the BoardGameWire feature discussed in the episode!

Games Mentioned in this Episode

⚀ Intro (0:00) The moment where Ray’s skills and interests intersected. Also, job titles.

⚁ Hats (10:23) The aforementioned “Email Factory” is just a part of Ray’s day to day. Furthermore, the day to day will vary with all sorts of different days at the office, conventions, and everything else that can pop up. Ray also talks about being on the R&R Show, live streaming, and other fun work stories.

⚂ “How board game maker The Op got 8 million TikTok views last month” (31:19)

Early in her position at The Op, Ray wrote a feature for BoardGameWire based on some wild success she achieved. This section discusses the article, both from how that core vision holds and how things have changed with time/changes in media/experience.

⚃ Hypotheticals (40:26) “How would you approach digital media and marketing if you were the Digital Content Specialist of …?” That’s this section.

⚄ Wrap-up Questions (59:12) A big shout out for the fact that Ray was recently recognized as a finalist for the Wonder Woman Award for Women in Toys nonprofit organization! Per usual, we’re talking about some texts on her mind and looking forward to some things in Ray’s future.

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