In this episode of Inside Marketing with MarketSurge, host Reed Hansen sits down with Nishat Jones, Fractional CMO and Founder of Strate8, to talk about what’s really working in modern marketing — and what’s just noise.

Forget the fluff — this conversation cuts straight to results-driven strategy, aligning sales and marketing, and creating content that converts instead of just collects likes.

💡 What You’ll Learn:
• Why “strategy” has become a marketing cop-out — and how to fix it
• The simple framework for aligning sales and marketing goals
• How to use data and CRM insights to drive real pipeline growth
• Why repurposed content beats constant reinvention
• The power of “closed lost” campaigns and how to revive dormant leads

👉 Key Highlights:
✅ Why “more ads” isn’t the answer — and how to double down on what’s already working
✅ How to build demand-gen systems that actually lower customer acquisition costs
✅ Using CRM data (like HubSpot) to find the real story behind your conversions
✅ Balancing AI and human creativity in content marketing
✅ How to map your content to your buyer’s journey for better close rates

🎯 Whether you’re a CMO, founder, or marketing team of one — this episode is packed with actionable insights to help you turn your marketing engine into a revenue machine.

🧠 Connect with Nishat Jones:
🌐 Website: https://strate8.com/

💼 LinkedIn: https://www.linkedin.com/in/nishatjones17/

📈 Connect with MarketSurge:
🌐 Website: https://marketsurge.io

🎙️ Podcast: Inside Marketing with MarketSurge

💼 LinkedIn: MarketSurge on LinkedIn

📘 Facebook: MarketSurge Business Page

🐦 Twitter/X: @marketsurging

☕ Want to see MarketSurge in action or get a free coffee?
🎯 Book your 15-minute Value or Free Coffee Call:
👉 https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee