AI, Branding & The Rebel Mindset — Inside REBL Risty’s Playbook For B2B Growth Inside Marketing With MarketSurge podcast

AI, Branding & the Rebel Mindset — Inside REBL Risty’s Playbook for B2B Growth

4d ago 24:19

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In this episode of Inside Marketing with MarketSurge, we sit down with REBL Risty, founder of REBL Marketing and REBL Labs, to uncover how she’s shaking up B2B marketing with bold creativity, sharp strategy, and the smart use of AI.

From getting laid off during the 2008 downturn to building a thriving agency and AI division, REBL’s journey is a masterclass in turning setbacks into springboards. We dive into:

💡 How to align strategy with execution (and stop wasting time on “busy” marketing)
🤖 The right and wrong ways to use AI tools like ChatGPT for marketing
🎨 Why bold branding wins in “boring” B2B markets
💼 How corporate experience shapes entrepreneurial success
🔥 The real ROI of AI workflows and automations for service-based businesses

🧠 Key Takeaways

✅ AI isn’t here to replace you — it’s here to amplify you.
✅ Bold branding cuts through the noise — even in traditional industries.
✅ Automation ≠ emotionless. Done right, it personalizes your marketing.
✅ Going viral doesn’t mean going profitable — focus on strategy, not stunts.

💬 Favorite Quote

“Your job’s secure until you get let go. But when you run your own thing, you’ve got multiple fires going — one goes out, you light another.” — REBL Risty

🎙️ Guest Links – REBL Risty

🌐 Website: https://reblmarketing.com

💼 LinkedIn: https://www.linkedin.com/in/rebristy/

🤖 REBL Labs (AI division): https://rebllabs.ai

🚀 MarketSurge & Podcast Links

🌐 MarketSurge Website: https://marketsurge.io

🎙️ Inside Marketing with MarketSurge Podcast: https://marketsurge.transistor.fm/

📅 Book Your “15-Minute Value or Free Coffee” Call: https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee

💬 Book a Demo with Reed Hansen: https://link.marketsurge.io/widget/bookings/marketsurge/demozvwcxw

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