5 Steps to Land a Meeting With Any CEO | 936

Inside BS Show

Content provided by Dave Lorenzo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dave Lorenzo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

2M ago 9:08

MP3•Episode home

Getting a meeting with a senior executive is one of the toughest challenges in business-to-business sales. In this episode of the Inside BS Show, Dave Lorenzo reveals the exact five-step process he’s used for over 30 years to get appointments with anyone he’s ever wanted to meet.

You’ll hear real-world examples, including how Dave cracked into the C-suite of one of the largest pharmaceutical companies in the world. This episode gives you the framework you need to cut through gatekeepers, earn trust, and book high-value meetings.

Key Topics Discussed

Step 1: Direct Mail That Gets Opened – Why sending a FedEx or hand-delivered letter works and how to write it.
Step 2: Smart Email Follow-Up – How to reinforce your letter and get on the assistant’s radar.
Step 3: The Right Kind of Phone Call – What to say when you finally connect with the gatekeeper.
Step 4: Influence the Influencers – Building credibility with people around your target executive.
Step 5: Persistent, Professional Follow-Up – Why steady contact builds trust over time and leads to a breakthrough.

This isn’t theory. It’s a proven system that consistently gets meetings with decision-makers.

Call to Action

Buy the 60 Second Sale Book: https://www.amazon.com/60-Second-Sale-Ultimate-Relationships/dp/1119499763

947 episodes

#Entrepreneur #Business #Dave Lorenzo #Strategy #Marketing #IT Management