#264: Bracken Darrell, CEO of VF Corporation – Good design can make anything better

How Leaders Lead with David Novak

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Bracken Darrell led remarkable turnarounds at both Old Spice and Logitech. Now he’s the CEO of VF Corporation, where he’s working to revitalize iconic brands like The North Face, Timberland, Vans, and more.

Hit play on this episode and take a look at his playbook. It’s all about constantly growing and designing things to be better – whether it’s a product, a team, or his own understanding of quantum mechanics (no, really).

You’ll also learn:

The weird way he keeps a fresh outlook on his job
The power of design, even outside of product development
Why you’re an artist whether you realize it or not (and why that matters)
One thing every great brand has in common

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