Aaron Zagha is the CMO of Newton Baby, one of the largest DTC baby sleep brands in the U.S., known for its innovative baby mattresses, cribs, and more.

Expect to hear about:

– From Banking to Ecom: How Aaron went from M&A to e-commerce after two failed startup, and found his calling in data-driven marketing.

– Bootstrapped Growth: Why Newton Baby scaled to 8-figure sales without outside funding, and how Aaron thinks about profit-first marketing.

– The Influencer Bet: How leaning into Instagram creators early helped Newton dominate a premium, trust-based category.

– COVID Opportunity: Why Aaron doubled ad spend while competitors pulled back, and how that unlocked a lasting step change in growth.

– AI & Brand: How Aaron's using GenAI for creative and his take on what marketers get wrong about the difference between "brand" and "performance" marketing.

Find Aaron on:
LinkedIn - https://www.linkedin.com/in/aaronzagha/