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Murray Crane: Crane Brothers expert reveals what latest data says about Kiwis' shopping habits
Manage episode 487898009 series 2098282
New figures from NZ Post’s latest eCommerce Market Sentiments Report show more Kiwis get last-minute jitters before they check out.
The data shows 68 percent of shoppers would abandon their cart if the cost of delivery was too high and 57 percent would hit the exit button if free returns weren't available.
Murray Crane from Crane Brothers says it's likely people are treating the cart like a 'Pinterest board' and saving things they like before they move to make a purchase.
"And then they kind of do a review and realise they don't like it. There's a whole lot of factors contributing to them not going through with that last part of the transaction."
LISTEN ABOVE
See omnystudio.com/listener for privacy information.
9857 episodes
Manage episode 487898009 series 2098282
New figures from NZ Post’s latest eCommerce Market Sentiments Report show more Kiwis get last-minute jitters before they check out.
The data shows 68 percent of shoppers would abandon their cart if the cost of delivery was too high and 57 percent would hit the exit button if free returns weren't available.
Murray Crane from Crane Brothers says it's likely people are treating the cart like a 'Pinterest board' and saving things they like before they move to make a purchase.
"And then they kind of do a review and realise they don't like it. There's a whole lot of factors contributing to them not going through with that last part of the transaction."
LISTEN ABOVE
See omnystudio.com/listener for privacy information.
9857 episodes
All episodes
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