Marketing has evolved - not just in tools and channels, but in philosophy.Kotler introduced managerial marketing.Ries & Trout reframed marketing as positioning.Godin shifted focus to tribes and cultural identity.But today's marketplace runs on perception warfare, narrative control, and psychological architecture.This video breaks down the Machiavellian Turn in Marketing Strategy:- How consumer identity now outweighs product features- Why attention is no longer the goal - influence is- How modern brands shape belief structures- Where Hadrian Stone's 23 Laws of Marketing fit in the lineage of marketing giantsThis isn't motivational.This is strategic statecraft for the digital influence age.If you're building:- A brand- A digital product business- A content empire- Or simply trying to understand how power moves onlineThis framework changes how you play the game.Read The 23 Laws of Marketing: Master Them or Die: https://www.amazon.com/Laws-Marketing-Strategic-Domination-Psychological-ebook/dp/B0FQ1W8763Read the Paper: https://doi.org/10.6084/m9.figshare.30261061 | https://doi.org/10.5281/zenodo.17247188Listen on Spotify: https://anchor.fm/s/10b52612c/podcast/rssMarketing is no longer persuasion.It is psychological influence.