The Importance of Visibility in Sales
In today's episode of Growth Notes, Frazier discusses the often overlooked yet critical aspect of sales: visibility. He emphasizes that no matter how skilled or prepared salespeople are, their efforts are futile if potential customers are unaware of their existence. Frazier explains how familiarity with a brand fosters trust and a sense of safety among consumers, often leading them to choose recognizable options over superior ones. He advises salespeople to consistently create content, start conversations, and maintain a visible presence to ensure they are known and trusted before they are needed. This proactive approach can help them stand out in a crowded and noisy market.