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The Power of Zooming Out In Your Marketing

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Manage episode 518876873 series 3408993
Content provided by Leslie Presnall. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Leslie Presnall or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

After auditing hundreds of local Instagram accounts, Leslie discovered a simple buyer psychology principle that changes everything: comfort and familiarity create sales.

In this episode, you'll learn how “zooming out” in your marketing (literally and figuratively) helps new potential clients see themselves in your space and working with you, feel at ease and take action faster.

In this episode you’ll learn:

  • Why close-up content isn’t enough and how it may actually be keeping new local clients from buying.
  • The psychology behind comfort-based marketing and how helping people visualize your full experience increases conversions.
  • Simple ways to “zoom out” and show your space, process, and personality in a way that builds trust and gets people excited to work with you.

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

  continue reading

143 episodes

Artwork
iconShare
 
Manage episode 518876873 series 3408993
Content provided by Leslie Presnall. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Leslie Presnall or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

After auditing hundreds of local Instagram accounts, Leslie discovered a simple buyer psychology principle that changes everything: comfort and familiarity create sales.

In this episode, you'll learn how “zooming out” in your marketing (literally and figuratively) helps new potential clients see themselves in your space and working with you, feel at ease and take action faster.

In this episode you’ll learn:

  • Why close-up content isn’t enough and how it may actually be keeping new local clients from buying.
  • The psychology behind comfort-based marketing and how helping people visualize your full experience increases conversions.
  • Simple ways to “zoom out” and show your space, process, and personality in a way that builds trust and gets people excited to work with you.

Mentioned in this episode:

If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

Rate, Review & Follow:

“I LOVE listening to the episodes, especially since they’re focused on local businesses and it’s not just generic marketing advice.” If you love the show too, please leave a rating and review. This helps me reach more people just like you who want to reach more local people and create a business they love.

  continue reading

143 episodes

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