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Ep.347 Elite Marketing Isn’t a Net — It’s a Filter

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Manage episode 522303021 series 3602431
Content provided by Rosha Entezari. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rosha Entezari or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

We’ve been conditioned to think marketing should appeal to everyone.
Make it friendly.
Make it safe.
Make it broad.
That’s exactly why most brands stay invisible.
Real marketing doesn’t try to catch everyone.
It disqualifies almost everyone.
It speaks so specifically that most people say, “Not for me,” and the right people say, “Finally. This is mine.”
This is how tribes form.
This is how loyalty is built.
This is how your message becomes unmistakable.
Your move today: add a section to your site or profile titled “Who This Is NOT For.” Tell the truth. Be precise. Repel fast so your real audience can find you faster.
Let your message filter, not fish.

Send us a text

  continue reading

403 episodes

Artwork
iconShare
 
Manage episode 522303021 series 3602431
Content provided by Rosha Entezari. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rosha Entezari or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

We’ve been conditioned to think marketing should appeal to everyone.
Make it friendly.
Make it safe.
Make it broad.
That’s exactly why most brands stay invisible.
Real marketing doesn’t try to catch everyone.
It disqualifies almost everyone.
It speaks so specifically that most people say, “Not for me,” and the right people say, “Finally. This is mine.”
This is how tribes form.
This is how loyalty is built.
This is how your message becomes unmistakable.
Your move today: add a section to your site or profile titled “Who This Is NOT For.” Tell the truth. Be precise. Repel fast so your real audience can find you faster.
Let your message filter, not fish.

Send us a text

  continue reading

403 episodes

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