In this episode of Funded, Now What?!, host Andrew Lee Miller speaks with João Marques, founder and CEO of Oscar, a fast-growing European startup on a mission to reinvent the way home services are delivered.

Oscar is tackling a massive and underserved market—on-demand home repairs, cleaning, and maintenance—and João shares the full story behind how he’s turning a fragmented industry into a streamlined experience, one city at a time.

João walks us through the early stages of building Oscar from scratch, what it takes to build trust with both users and service providers, and why execution—not just ideas—makes or breaks a startup.

We go deep on:

• Hiring and building a resilient, performance-driven team

• How to identify and activate your core growth markets

• Oscar’s unique approach to influencer marketing in traditionally offline sectors

• Founder branding, and why customers buy into people, not just platforms

• Strategies for scaling city-by-city without sacrificing quality or trust

• Paid media, saturation signals, and launching with intent

Whether you're building a marketplace, launching in Europe, or trying to grow a team under pressure, this episode delivers hard-earned advice from a founder who's doing it the right way—by learning, testing, and never cutting corners.

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