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Stop Selling Features, Start Owning the Narrative | FYM Ep. 61

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Manage episode 522688290 series 2107190
Content provided by Arti Sharma. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Arti Sharma or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Fuel Your Marketing, host Arti Sharma talks with John Rougeux, founder of Flag & Frontier and one of the leading voices in strategic narrative and category design. With decades of experience guiding B2B companies to market leadership, John shares what it really takes to move beyond traditional positioning and build a narrative powerful enough to align teams, define markets, and win trust.

🎯 What You'll Learn:

  • Why your narrative isn't messaging — it's leadership alignment
  • How to define or evolve your category to stand out in crowded markets
  • The risk of CEO visions that outpace market readiness
  • Practical steps to operationalize your company narrative across teams
  • Why true alignment means healthy debate, not fast agreement
  • How to pressure-test and evolve your narrative as markets shift
  • Why AI can assist storytelling—but can't replace human conviction

If you're a CMO, founder, or B2B executive seeking to clarify your story, align your team, and build something bigger than a brand — this episode is for you.

🔔 Subscribe for weekly insights from the top GTM and marketing minds.

#MarketingPodcast #CategoryDesign #StrategicNarrative #B2BMarketing #FuelYourMarketing

  continue reading

64 episodes

Artwork
iconShare
 
Manage episode 522688290 series 2107190
Content provided by Arti Sharma. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Arti Sharma or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Fuel Your Marketing, host Arti Sharma talks with John Rougeux, founder of Flag & Frontier and one of the leading voices in strategic narrative and category design. With decades of experience guiding B2B companies to market leadership, John shares what it really takes to move beyond traditional positioning and build a narrative powerful enough to align teams, define markets, and win trust.

🎯 What You'll Learn:

  • Why your narrative isn't messaging — it's leadership alignment
  • How to define or evolve your category to stand out in crowded markets
  • The risk of CEO visions that outpace market readiness
  • Practical steps to operationalize your company narrative across teams
  • Why true alignment means healthy debate, not fast agreement
  • How to pressure-test and evolve your narrative as markets shift
  • Why AI can assist storytelling—but can't replace human conviction

If you're a CMO, founder, or B2B executive seeking to clarify your story, align your team, and build something bigger than a brand — this episode is for you.

🔔 Subscribe for weekly insights from the top GTM and marketing minds.

#MarketingPodcast #CategoryDesign #StrategicNarrative #B2BMarketing #FuelYourMarketing

  continue reading

64 episodes

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