In this episode of Founders Future, with host Olivia Sammons, we meet Joy Fokkema, the visionary behind Soul Guide Media. Joy shares her journey from being a DJ and restaurant worker feeling burnt out to building a conscious marketing agency that helps purpose-led entrepreneurs and coaches align their spiritual mission with their business goals. She delves into how a passion for spirituality, and a pivotal podcast led her to niche down, focusing on helping solopreneurs grow through authentic storytelling, short-form video, and creating impactful digital products.

Joy opens up about the realities of being a solopreneur, from the challenges of managing client expectations and adapting to ever-changing social media algorithms to her plans for the future. She discusses her unique, hands-on approach to course creation, her experiments with TikTok ads, and even her new white-labeled software designed to simplify the technical side for creators. This conversation is a masterclass in building a business that is not only successful but also deeply aligned with your personal values and lifestyle.