In this episode of Founders Future, with host Olivia Sammons, we sit down with Pedro Martins, the founder behind ppmartins.com. Pedro takes us on his journey from feeling unfulfilled in a traditional consultancy and advertising career, where he won a Cannes Lion for a Microsoft campaign but couldn't measure its sales impact, to becoming a problem-solver for high-ticket businesses. He shares his core philosophy that innovation isn't always about creating something new, but often about repositioning and reactivating dormant assets to drive immense value.

Pedro delves into his unique, relationship-first business model where he and his partner work on a commission basis to monetize overlooked assets for established entrepreneurs and "gurus." He explains why they avoid sales calls, focusing instead on email to create a safe space for buyers and protect the voice of their partners. The conversation explores the critical importance of aligning values, building ascension models, and viewing every business challenge as an opportunity to create meaningful impact and conversation.