In this episode of Founders Future, with host Milan Kohut, we dive into the journey of Annette Bacon, a business leadership coach and culture champion with over 30 years of experience. Annette shares her powerful story of transitioning from corporate leadership roles, where she faced toxic work environments, to founding Transforming Minds Coaching. Driven by the mission to ensure people can go to work and come home physically and mentally healthy, she explains her pivot from aiming for B2B cultural transformation to focusing on empowering professional women through B2C coaching, mentoring, and her new TV show, "Her Secret Success."

Annette details her current business model, which is evolving from one-on-one coaching to include her bespoke 90-day "Confidence Catalyst" program, group mentoring, and future online courses. She also reveals her multi-faceted marketing strategy, which leverages LinkedIn, masterclasses, and her upcoming TV show to build authority and global connection. Looking ahead, Annette outlines her exciting goals for the next 12 months, which include launching her TV show, publishing a co-authored book, and building a thriving global community for women to connect and support each other in their leadership journeys.