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Episode 141: The Metaverse Mid-Year Check-In (Ft. Joshua Lowcock)

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Manage episode 335529076 series 2018375
Content provided by Floor 9 and IPG Media Lab. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Floor 9 and IPG Media Lab or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Welcome back to Floor 9! This week, we welcome back Joshua Lowcock, UM’s Global Chief Media Officer, for an in-depth discussion about all things metaverse with our SVP, head of strategy, Adam Simon. From where the metaverse currently sits in the hype cycle, to the competitive landscape of the platforms with “metaverse aspirations," to understanding the metaverse as a operating system, Joshua and Adam talk through the various key aspects of this hot-button concept and, more importantly, what it means for brand marketers eager to enter the metaverse.


As always, you can find Adam on Twitter @adamjsimon, and Joshua on LinkedIn. Follow the Lab on Twitter @ipglab and on Medium for our latest insights.


Click here to listen and subscribe! If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening!


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

178 episodes

Artwork
iconShare
 
Manage episode 335529076 series 2018375
Content provided by Floor 9 and IPG Media Lab. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Floor 9 and IPG Media Lab or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Welcome back to Floor 9! This week, we welcome back Joshua Lowcock, UM’s Global Chief Media Officer, for an in-depth discussion about all things metaverse with our SVP, head of strategy, Adam Simon. From where the metaverse currently sits in the hype cycle, to the competitive landscape of the platforms with “metaverse aspirations," to understanding the metaverse as a operating system, Joshua and Adam talk through the various key aspects of this hot-button concept and, more importantly, what it means for brand marketers eager to enter the metaverse.


As always, you can find Adam on Twitter @adamjsimon, and Joshua on LinkedIn. Follow the Lab on Twitter @ipglab and on Medium for our latest insights.


Click here to listen and subscribe! If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening!


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

178 episodes

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