The Most Powerful Way To Get People To Buy Fitness Business University podcast

The Most Powerful Way to Get People to Buy

23d ago 21:58

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Sick of Being Stuck Under $25K a Month?
Click below to learn how to break past it in the next 60 days:
https://coaching.vincegabriele.com/fbu-podcast-accelerator
Podcast Summary

In this episode of Business Secrets for Gym Owners, Vince reveals the most powerful way to get people to buy — and it has nothing to do with fancy sales tactics or high-pressure scripts.

As he finalizes his new book The 8 Profit Levers, Vince shares how he’s been collecting raw, emotional testimonials and case studies from gym owners who started under $25K a month and are now crushing it. These aren’t polished reviews — they’re real screenshots, messages, and stories that show transformation in both business and life.

Vince breaks down how you can use the same approach in your own gym: collecting authentic stories, highlighting transformation, and using that social proof across every part of your marketing.

5 Key Points

Real Beats Perfect
A simple screenshot of a client’s heartfelt message is more powerful than any scripted testimonial.
Capture Transformation, Not Praise
The best testimonials don’t say “you’re great” — they show how someone’s life or health truly changed.
Ask the Right Questions
Don’t ask for reviews. Ask clients to tell their story — where they were before, what changed, and what life looks like now.
Repurpose Everything
Use your testimonials across your website, emails, ads, and social posts. One story can create dozens of marketing assets.
Find the Gold Line
Every testimonial has one sentence that hits hardest — the “I went from X to Y” moment. Pull it out, bold it, and make it the headline.

Sick of Being Stuck Under $25K a Month?
Click the link below to learn how to break past it in the next 60 days:
https://coaching.vincegabriele.com/fbu-podcast-accelerator

Need help getting more leads, making more money, or buying your time back from your gym business?

Click here to schedule a free one on one strategy session!

Chapters

1. Parking-Lot Update & New Book (00:00:00)

2. Who The Book Is For (00:00:46)

3. Stage One Pain And Pressure (00:02:16)

4. Gathering Real Testimonials (00:03:35)

5. Why Screenshots Build Trust (00:05:13)

6. Long-Form Case Study Interviews (00:07:32)

7. Coaching Clients For Better Stories (00:10:16)

8. Before-After Narrative Structure (00:12:23)

9. Find The Gold Line (00:15:01)

10. Gratitude, Impact, And Book Tease (00:17:16)

11. Program CTA: Accelerator Details (00:20:59)

452 episodes