Semantic SEO Success Stories Between Luis Salazar Jurado and Koray Tuğberk GÜBÜR

This episode features Luis Salazar Jurado and Koray Tuğberk GÜBÜR because the goal is to show how Koray’s semantic SEO framework produces real, repeatable results in the wild. The conversation positions Luis as one of the most successful members of the Holistic SEO community because he has shipped multiple case studies, across multiple sites, using the same principles of semantics, cost of retrieval, and topical authority.

Luis explains how a single YouTube testimonial and the advice to “stop, re-read, and connect the dots” changed his career trajectory because it forced him to deeply understand concepts before moving on. He shares how he moved from developer to technical SEO to semantic SEO because he saw that content, links, structure, and semantics all live inside one interconnected system.

The discussion highlights client work in insurance, real estate, and other verticals because these projects prove that semantic SEO is not theory. Luis trains copywriters, not by barking orders, but by showing opportunities, sharing data, and letting them test ideas because this builds buy-in and long term execution. Koray frames this as the difference between fighting stakeholders and gaming the process so everyone wins.

The episode dives into micro semantics, schema, JSON-LD graphs, layout design, and historical data because these elements lower the cost of retrieval and increase Google’s confidence in a site. Luis shows ranking curves, re-ranking events, and long term traffic lifts because evidence matters more than influencer talk.

Listeners learn why patience, concept mastery, and structured experimentation beat shortcuts because SEO is an endless puzzle that never stops evolving. This episode suits SEOs who want to move beyond keywords and links into real semantic engineering that survives AI, LLMs, and core updates.