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How Brands Can Prepare for the Post-Human Web

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Manage episode 519237772 series 3470198
Content provided by Everyday AI. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Everyday AI or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What happens when the web is all bots and AI? 🤖
And more importantly, what happens to your company's online presence when AI search completely takes over?
Big questions.
So we're bringing in the big gun for the answers.
Michael Walrath is the Chairman and CEO Yext Inc, a global leader in brand management and search experience.
Michael will dish the essentials on how brands can not just stay relevant in the post-human web, but how they can thrive and get ahead.
Don't miss this one.

Newsletter: Sign up for our free daily newsletter
More on this Episode: Episode Page
Join the discussion: Thoughts on this? Join the convo and connect with other AI leaders on LinkedIn.
Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineup
Website: YourEverydayAI.com
Email The Show: [email protected]
Connect with Jordan on LinkedIn
Topics Covered in This Episode:

  1. Post-Human Web SEO Strategies
  2. Structured Data for AI Discoverability
  3. Large Language Models Disrupting Search
  4. Answer Engine vs Traditional Search SEO
  5. Intent-Based Search and Brand Visibility
  6. Memory in AI Answers Engines Explained
  7. Granular Content Optimization for AI
  8. Blocking AI Crawlers: Brand Strategy Debate
  9. AI-Generated Ads Impact on SEM & SEO
  10. Authoritative Brand Data for Visibility

Timestamps:
00:00 "Brands in the AI Era"

05:42 "Future of Search Engines"

08:19 "Generative AI vs SEO Strategy"

09:37 AI Personalization for Better Answers

12:41 "AI-Friendly Data for Brands"

15:56 "Empowering SEO with Seamless Tools"

20:29 "Future of AI-Powered Advertising"

24:48 "AI Knowledge: Useful but Creepy"

26:08 AI Impact on Ad-Supported Content

29:32 "Reddit Strategy Isn't Necessary"

Keywords:
Post-human web, brand visibility, generative AI, large language models, answer engines, structured data, organic SEO, search engine optimization, content creation, reputation management, social media management, digital transformation, data distribution, authoritative business data, machine learning, AI-powered search, fragmented discovery, natural language processing, context and memory, answer engine optimization, AI visibility, SEO strategy,

Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info)

Get Started with Airia for Free.

Get Started with Airia for Free.

  continue reading

653 episodes

Artwork
iconShare
 
Manage episode 519237772 series 3470198
Content provided by Everyday AI. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Everyday AI or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What happens when the web is all bots and AI? 🤖
And more importantly, what happens to your company's online presence when AI search completely takes over?
Big questions.
So we're bringing in the big gun for the answers.
Michael Walrath is the Chairman and CEO Yext Inc, a global leader in brand management and search experience.
Michael will dish the essentials on how brands can not just stay relevant in the post-human web, but how they can thrive and get ahead.
Don't miss this one.

Newsletter: Sign up for our free daily newsletter
More on this Episode: Episode Page
Join the discussion: Thoughts on this? Join the convo and connect with other AI leaders on LinkedIn.
Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineup
Website: YourEverydayAI.com
Email The Show: [email protected]
Connect with Jordan on LinkedIn
Topics Covered in This Episode:

  1. Post-Human Web SEO Strategies
  2. Structured Data for AI Discoverability
  3. Large Language Models Disrupting Search
  4. Answer Engine vs Traditional Search SEO
  5. Intent-Based Search and Brand Visibility
  6. Memory in AI Answers Engines Explained
  7. Granular Content Optimization for AI
  8. Blocking AI Crawlers: Brand Strategy Debate
  9. AI-Generated Ads Impact on SEM & SEO
  10. Authoritative Brand Data for Visibility

Timestamps:
00:00 "Brands in the AI Era"

05:42 "Future of Search Engines"

08:19 "Generative AI vs SEO Strategy"

09:37 AI Personalization for Better Answers

12:41 "AI-Friendly Data for Brands"

15:56 "Empowering SEO with Seamless Tools"

20:29 "Future of AI-Powered Advertising"

24:48 "AI Knowledge: Useful but Creepy"

26:08 AI Impact on Ad-Supported Content

29:32 "Reddit Strategy Isn't Necessary"

Keywords:
Post-human web, brand visibility, generative AI, large language models, answer engines, structured data, organic SEO, search engine optimization, content creation, reputation management, social media management, digital transformation, data distribution, authoritative business data, machine learning, AI-powered search, fragmented discovery, natural language processing, context and memory, answer engine optimization, AI visibility, SEO strategy,

Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info)

Get Started with Airia for Free.

Get Started with Airia for Free.

  continue reading

653 episodes

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