Our guest this week is the generous, thoughtful, and endlessly creative Michael Forsberg. Having spent time in both the corporate and non-profit worlds, Michael's ambition to amplify social impact is the unchanging undercurrent of his work. Now as an Associate Director at a brand strategy firm, Michael helps his clients unlock hidden potential by listening, learning, and remixing research-based findings into fresh ideas. He’s also hiked Mount Kilimanjaro and run five ultra-marathons to help raise money for clean water. We cover a lot of ground in this episode—the nature of identity, cognitive biases, beliefs about money, being true to your values, and how living in Los Angeles has shifted and expanded his thinking. Michael gave us a generous snapshot of what he’s processing at this stage of his life and we loved every minute.