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Content provided by Nathan Resnick and Aaron Alpeter, Nathan Resnick, and Aaron Alpeter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nathan Resnick and Aaron Alpeter, Nathan Resnick, and Aaron Alpeter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Ecommerce Lessons from Bloom Nutrition’s Rise to $200 Million

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Manage episode 518834209 series 3246070
Content provided by Nathan Resnick and Aaron Alpeter, Nathan Resnick, and Aaron Alpeter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nathan Resnick and Aaron Alpeter, Nathan Resnick, and Aaron Alpeter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Aaron and Nathan reveal how Bloom Nutrition went from a niche pre-workout brand founded by Mari Llewellyn and Greg LaVacchia to Amazon’s best-selling greens powder, all by tapping into untapped audiences and making strategic moves that AG1 missed. You’ll hear how Bloom leveraged social media influence, taste innovation, and multi-channel growth to win over wellness consumers, landing partnerships with big-box retailers like Target and Walmart, and securing a minority stake sale to Nutrabolt at an impressive valuation.

  continue reading

121 episodes

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iconShare
 
Manage episode 518834209 series 3246070
Content provided by Nathan Resnick and Aaron Alpeter, Nathan Resnick, and Aaron Alpeter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nathan Resnick and Aaron Alpeter, Nathan Resnick, and Aaron Alpeter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Aaron and Nathan reveal how Bloom Nutrition went from a niche pre-workout brand founded by Mari Llewellyn and Greg LaVacchia to Amazon’s best-selling greens powder, all by tapping into untapped audiences and making strategic moves that AG1 missed. You’ll hear how Bloom leveraged social media influence, taste innovation, and multi-channel growth to win over wellness consumers, landing partnerships with big-box retailers like Target and Walmart, and securing a minority stake sale to Nutrabolt at an impressive valuation.

  continue reading

121 episodes

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