How do we know if an organization is worth contributing to? Impact monitoring and evaluation is paramount today, but it wasn’t always so — and it won’t be much longer. Determining philanthropic priorities has changed generationally. Going back to the times of the Silent Generation (think: our oldest, living or recently-passed generation), there were far fewer nonprofits than now, and they were supported primarily because of their brand, celebrity endorsement, relevance to society and scope of service. There was trust, legacy and loyalty. It evolved over the last decade or so to focus on impact monitoring and evaluation to prove relevance, effectiveness, efficiency and impact of activities in the light of specific objectives. Return on investment and overhead were most closely examined — almost obsessively. While the intention behind the rigor and review is good, it caused many to lose sight of the bigger picture. Nonprofits were then forced to reallocate funds from the program to reports. That’s why evaluation is evolving again now. In this episode, Corey Newhouse — consultant, analytical brain power, and founder of Public Profit — unveils a new measurement: are we addressing the root issue with our work (not just putting a bandaid on it) and are we tracking learnings over time? Head to CreatingCommunityForGood.com for full show notes, key takeaways and episode resources. See acast.com/privacy for privacy and opt-out information.