In this episode, Dianna Jacobsen from Shine at Business discusses her journey from a farming background to creating a business that integrates financial services with a focus on supporting rural and small businesses. She emphasises the importance of personalised relationships, the need for cohesive financial planning, and the unique challenges faced by rural communities. Dianna shares insights on the mental health aspects of farming, the significance of mindset in business, and her vision for empowering clients through strategic planning and support.

Key Takeaways

• Shine at Business integrates various financial services for holistic support.
• Rural businesses often lack access to essential resources and advice.
• Mental health is a significant concern in rural communities.
• Personalised client relationships are crucial for trust and understanding.
• Empowerment through financial planning can alleviate stress for clients.
• Mindset plays a critical role in business success and resilience.
• Structure, strategy, and sequence are essential for effective business management.