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Ep 60 - Coaching Call #11 | Am I Too Expensive??

1:07:55
 
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Manage episode 521170230 series 3671343
Content provided by Mike Allen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Allen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Register for Tekmetric's Tektonic Conference in Huston coming up in 2026 HERE

Turnkey Marketing takes the stress of doing something I'm not good at off my plate. And gives it to someone who is. Click HERE for more.

Register for Elite Worldwide's Ignite 2026 Conference January 30-31 - Remember to use this code: CONFESSIONS


In this episode, Mike Allen confesses to Matt Lofton that he thinks his customers aren't finding the value in using his repair shop. Matt says that value is defined by what customers are actually willing to pay for, reminding listeners that shop processes only matter if clients perceive them as worthwhile. They also talk about employee retention, noting how turnover can set a business back and why keeping the right team in place should be a top priority.

Timestamps:
00:00 Mike's Vegas Wardrobe Malfunction

10:36 "Retention and Sustained Growth Focus"

13:29 Client Service & Repair Strategy

19:19 Team Process and Standards Updates

23:07 "Pricing Concerns and Reputation"

33:35 Labor Rate Adjustment Explained

34:56 Employee Feedback Reflects Trust

43:39 Front Counter Compensation Debate

47:50 "Defining Value Beyond Features"

52:05 "Handling Customer Objections Effectively"

59:06 "Discussing Brake Replacement Concerns"

01:01:59 Pricing Strategy and Break-Even Analysis

  continue reading

65 episodes

Artwork
iconShare
 
Manage episode 521170230 series 3671343
Content provided by Mike Allen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Allen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Register for Tekmetric's Tektonic Conference in Huston coming up in 2026 HERE

Turnkey Marketing takes the stress of doing something I'm not good at off my plate. And gives it to someone who is. Click HERE for more.

Register for Elite Worldwide's Ignite 2026 Conference January 30-31 - Remember to use this code: CONFESSIONS


In this episode, Mike Allen confesses to Matt Lofton that he thinks his customers aren't finding the value in using his repair shop. Matt says that value is defined by what customers are actually willing to pay for, reminding listeners that shop processes only matter if clients perceive them as worthwhile. They also talk about employee retention, noting how turnover can set a business back and why keeping the right team in place should be a top priority.

Timestamps:
00:00 Mike's Vegas Wardrobe Malfunction

10:36 "Retention and Sustained Growth Focus"

13:29 Client Service & Repair Strategy

19:19 Team Process and Standards Updates

23:07 "Pricing Concerns and Reputation"

33:35 Labor Rate Adjustment Explained

34:56 Employee Feedback Reflects Trust

43:39 Front Counter Compensation Debate

47:50 "Defining Value Beyond Features"

52:05 "Handling Customer Objections Effectively"

59:06 "Discussing Brake Replacement Concerns"

01:01:59 Pricing Strategy and Break-Even Analysis

  continue reading

65 episodes

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