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The 1% Rule Reimagined: Rent-to-Cost Ratios That Make Deals Pencil
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The old 1% Rule doesn’t work in today’s housing markets — but a new formula does.
In this episode of Builder’s View, Jeff Zimmerman explains how Fort + Home’s factory-built housing model lowers costs by 20–25% per square foot, improving rent-to-cost ratios and restoring project viability across Colorado and the Rockies.
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