))
Happy Hour with Ted Schlueter: How Differentiated Brand Storytelling Lifts Exit Value
Manage episode 514036061 series 2889293
Content provided by Brand2Brand.co. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brand2Brand.co or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Grab a drink—it’s Happy Hour! Today, Tom sits down with Ted Schlueter, CEO of The Grist and author of Branding for Buyout, to talk brand equity, mergers and acquisitions, and how founders are simplifying their future exit strategies by baking it into the brand itself.
Tune in as we hear from Ted on how he’s helped businesses from CPG to B2B tech dramatically increase their valuation, and how you can use these strategies in your own brand planning.
For the full episode research and reference materials, visit stirlingbrandworks.com.
74 episodes
Share
