Eyeonize: From Screen Fatigue to Outdoor Focus with Jak and Sanjay Green.

Bend Magazine's The Circling Podcast with Adam Short

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Your eyes know when your brain is fading—and that tiny lag can cost a run, a rep, or a line of code. We sit down with Jak and Sanjay Green, the father–son team behind Eyeonize, a caffeinated, mentholated under‑eye balm built to cool, hydrate, and wake you up without another cup or can. What started with a gaming industry shock, grew into a product designed for anyone who stares, rides, studies, or drives for long stretches and needs clarity on demand.
This is a story about product integrity, community, and a clear why. It’s also about redefining energy as a subtle, portable boost you can use mid‑flow, without stopping what you’re doing. If you’re juggling screens, chasing daylight, or stacking miles, you’ll walk away with a fresh take on focus, branding, and what it means to build something useful, clean, and real.
If this conversation hits, follow the journey, share it with a friend who lives at a desk or on a trail, and leave a quick review to help more people find the show.

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Chapters

1. Gaming’s Scale Sparks an Idea (00:00:00)

2. Birth of the Brand Series Setup (00:03:12)

3. Meet Ionize: Founders and Concept (00:03:57)

4. Father–Son Dynamic and Surf Stories (00:06:51)

5. Bend Roots, Snowboard Culture, and Industry Paths (00:13:20)

6. From Mountain Jobs to Brand Building (00:21:00)

7. The Aha: Beyond Gamers to Everyday Use (00:30:58)

8. Formula Trials, Clean Ingredients, Patent (00:37:13)

9. Positioning, Branding, and BAO Accelerator (00:42:58)

10. College, AI, and Division of Roles (00:48:53)

11. Marketing Strategy and Go-To-Market (00:55:08)

12. Why We’re Building: Purpose and Impact (01:01:48)

13. Community, Mentors, and Launch Confidence (01:07:18)

14. Shasta Story: Grit, Risk, and Resolve (01:14:03)

15. Where to Find Ionize and What’s Next (01:19:18)

73 episodes

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