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From a side hustle at 22 to a thriving career as a sought-after pro, Caitlyn Dominic has built a business around her artistry, her personality, and her bold moves. In this episode of Bench to Bold, hosts Alisa Hood and Marnie Schneider talk with Caitlyn about her journey from art and dance to destination weddings, celebrity clients, and teaching makeup lessons to women across the Carolinas.

Caitlyn opens up about the realities of life as a makeup artist—what it really costs to build your kit, why social media and even AI are changing the industry, and how to stand out in a saturated market. She also shares practical beauty advice, including her go-to brushes, timeless products, and the insider tips that elevate any makeup look.

In this episode, you’ll learn:

• How Caitlyn turned her passion for art into a full-time career
• The career-defining moments that shaped her as an entrepreneur
• The surprising role of AI and social media in today’s beauty world
• Why good brushes and technique matter more than expensive products
• The business side of makeup: expenses, reputation, and word of mouth

If you’ve ever dreamed of turning a creative passion into a business—or just want fresh beauty tips from a pro—this episode will leave you inspired and equipped.

And here are the links to purchase some of the items mentioned in the show:

1. Charlotte Tilbury Airbrush Flawless Finish
2. Sephora Collection PRO Highlight Brush #98
3. Hourglass Ambient Lighting Blush Collection

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Resources & Links:

• Learn more about Caitlyn at www.CaitlynMichelle.com
  
• Follow Caitlyn on Instagram: @MakeupByCaitlyn
  
• Connect on TikTok: @MakeupByCaitlynMichelle