Don't Go It Alone: Mastering Visibility with Marisa Vallbona

If you want to play in the big leagues, you can't do it alone. PR is how great ideas become visible, credible, and scalable—and award-winning publicist Marisa Vallbona shows exactly how to make it work. From top-tier placements to crisis control, Marisa breaks down the difference between paid ads, earned media, and what actually grows a brand.

Marisa Vallbona is the founder of CIM Inc PR, a nationally recognized public relations firm. She's spent 30+ years building newsroom relationships, landing clients in outlets like The Wall Street Journal and Newsweek, and guiding leaders through high-stakes storytelling—launches, thought leadership, and crisis communications.

Here's where you'll want to lean in: • Why earned media creates third-party credibility you can't buy • The exact moment to bring PR in (hint: before the grand opening) • How to repurpose press for SEO, social, and sales momentum • Social media musts: consistency, video, and voice (no scripts!) • Crisis playbook basics: own the narrative, move fast, work with legal • The five moves to stop "playing small" and start playing bigger

Watch on YouTube: https://youtu.be/6_YaN-EAlFo

Connect with Marisa Vallbona / CIM Inc PR: LinkedIn (Marisa): https://www.linkedin.com/in/marisavallbona Website (CIM): https://www.cimincpr.com/ YouTube (CIM): https://www.youtube.com/channel/UCHan3UlOCJgKmEQVBIpKZdA Facebook (CIM): https://www.facebook.com/CIMIncPR/ Instagram (CIM): https://www.instagram.com/cimincpr/

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