In this episode of the Be The Solution Podcast, Maria Quattrone welcomes Simon Westfall-Kwong, CEO and Team Leader of the LuxeLife Group in North Jersey. Simon shares how he built one of the most admired real estate relationship systems in the region — his SOI Playbook — focused on authentic connection, consistent communication, and community-driven events.

From hosting 11 years of pumpkin patch gatherings to creating detailed systems of follow-up, Simon reveals how to build a thriving referral-based business that grows year after year. Maria and Simon also discuss consistency, intentional follow-ups, and how to serve your clients in meaningful ways that extend far beyond the transaction.

💡 Key Takeaways

• Your database is your goldmine. Stay top of mind by consistently engaging your sphere of influence (SOI).
• Community events create connection. Host authentic, value-based events like pumpkin patches, pie giveaways, or Mother’s Day flower stations to strengthen your relationships.
• Consistency beats intensity. Execute a few well-chosen activities regularly, instead of chasing every new idea.
• The FORD Model Works: Family, Occupation, Recreation, Dreams — a simple framework for meaningful conversations.
• Give Back Often. Align your business with local causes to build community goodwill and deeper purpose.
• Plan Ahead. Use Q4 to gear up for the next year — every conversation you have today plants a seed for future growth.
• Start Small, Then Scale. Pick one initiative and go all in. Excellence compounds.

🗣️ Quotes

Maria Quattrone:

“It’s not about doing everything—it’s about doing the right things consistently and going all in on what works.”

Simon Westfall-Kwong:

“If you’re not staying in touch with your clients, they’re just names in a database. The goal is to know them—and be the person they remember to call.”

🌟 Episode Highlights

• How COVID inspired a deeper focus on relationship-driven business
• The LuxeLife SOI Playbook — a 12-month calendar of client events
• Why Simon’s team measures connection calls instead of cold calls
• Turning small gestures (like whipped cream with a pie) into memorable brand touchpoints
• How to use philanthropy and community sponsorships to expand reach
• Why going “vertical” — focusing deeply on one system — outperforms multitasking across ten ideas
• How to build a business that feeds itself through relationships, not lead lists

💬 Guest Contact

Simon Westfall-Kwong
CEO / Team Leader — The LuxeLife Group
📍 North Jersey | Serving NJ & NY Metro Areas
🌐 www.luxelifegroup.com
📧 [email protected]
📱 Instagram: @luxelifegroup
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Office number: 215- 607-3535