“That’d be impossible… unless?” – Andrew James

How do you respond when life throws a punch?

If you’re like most people, when you hit a wall, you just push harder—longer hours, more stress, hoping brute force will somehow get you through.

If you’re like Andrew, you stop. Take a breath. And then ask the simple question that’s carried him through every tough season: “What would have to be true for this to work?”

That single question has shaped everything he’s built—taking him from a scrappy kid flipping diet plans on eBay (& later hustling affiliate offers & imported products) to the founder of Eyeball Division & Cerebro Analytics, two companies helping brands grow smarter and faster.

And it’s the same mindset that’s pulled him through the messy middle: the clients ready to walk, the pivots that felt terrifying, the nights where the easy answer would’ve been to quit.

If you’re ready for an episode that part wake-up call, part permission slip to do things differently:

Download Andrew’s episode of the Anything But Typical Podcast (link in 1st comment) Connect at cerebroanalytics.com Andrew has built a life out of tackling challenges most people walk away from—and actually enjoys the climb. Which is why Walt Disney’s words feel spot on: “It’s kind of fun to do the impossible.”