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Apple's ‘F1’ Brand Slam & Disney+’s Streaming Shakeups

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Manage episode 498797769 series 3432307
Content provided by TheAnkler.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TheAnkler.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Brad Pitt, fast cars and Expensify receipt management software logos: Three things that go great together… when you’re shoring up millions to fund your F1 movie. On this week’s episode, DealmakersAshley Cullins breaks down how ad viewing is down but brand spending is up in hits from F1 to Superman to Jurassic World Rebirth in ways that go far beyond the usual logo slap: They’re narrative tie-ins where the ad is part of the story (host Elaine Low likens it to “hiding the pill in the peanut butter” for dogs, though, yes, Superman’s mutt, Krypto, hawks Milk-Bones). Plus: Elaine, Sean McNulty and Natalie Jarvey unravel Disney’s latest moves — including a farewell to the Hulu app, a hello to ESPN’s standalone streamer and other shakeups from the company’s mic drop earnings call.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

221 episodes

Artwork
iconShare
 
Manage episode 498797769 series 3432307
Content provided by TheAnkler.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TheAnkler.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Brad Pitt, fast cars and Expensify receipt management software logos: Three things that go great together… when you’re shoring up millions to fund your F1 movie. On this week’s episode, DealmakersAshley Cullins breaks down how ad viewing is down but brand spending is up in hits from F1 to Superman to Jurassic World Rebirth in ways that go far beyond the usual logo slap: They’re narrative tie-ins where the ad is part of the story (host Elaine Low likens it to “hiding the pill in the peanut butter” for dogs, though, yes, Superman’s mutt, Krypto, hawks Milk-Bones). Plus: Elaine, Sean McNulty and Natalie Jarvey unravel Disney’s latest moves — including a farewell to the Hulu app, a hello to ESPN’s standalone streamer and other shakeups from the company’s mic drop earnings call.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

221 episodes

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