Go offline with the Player FM app!
Apple's ‘F1’ Brand Slam & Disney+’s Streaming Shakeups
Manage episode 498797769 series 3432307
Brad Pitt, fast cars and Expensify receipt management software logos: Three things that go great together… when you’re shoring up millions to fund your F1 movie. On this week’s episode, Dealmakers’ Ashley Cullins breaks down how ad viewing is down but brand spending is up in hits from F1 to Superman to Jurassic World Rebirth in ways that go far beyond the usual logo slap: They’re narrative tie-ins where the ad is part of the story (host Elaine Low likens it to “hiding the pill in the peanut butter” for dogs, though, yes, Superman’s mutt, Krypto, hawks Milk-Bones). Plus: Elaine, Sean McNulty and Natalie Jarvey unravel Disney’s latest moves — including a farewell to the Hulu app, a hello to ESPN’s standalone streamer and other shakeups from the company’s mic drop earnings call.
Learn more about your ad choices. Visit megaphone.fm/adchoices
221 episodes
Manage episode 498797769 series 3432307
Brad Pitt, fast cars and Expensify receipt management software logos: Three things that go great together… when you’re shoring up millions to fund your F1 movie. On this week’s episode, Dealmakers’ Ashley Cullins breaks down how ad viewing is down but brand spending is up in hits from F1 to Superman to Jurassic World Rebirth in ways that go far beyond the usual logo slap: They’re narrative tie-ins where the ad is part of the story (host Elaine Low likens it to “hiding the pill in the peanut butter” for dogs, though, yes, Superman’s mutt, Krypto, hawks Milk-Bones). Plus: Elaine, Sean McNulty and Natalie Jarvey unravel Disney’s latest moves — including a farewell to the Hulu app, a hello to ESPN’s standalone streamer and other shakeups from the company’s mic drop earnings call.
Learn more about your ad choices. Visit megaphone.fm/adchoices
221 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.