Building a business isn’t for the faint of heart.

In this episode of The American Operator Podcast, Brent Looby, founder of Desert Door Sotol, shares his raw and unfiltered journey of launching a distillery with no prior industry experience. From navigating the complexities of the spirits business to the mental toll of entrepreneurship, Brent gets real about what it takes to build something from the ground up.

In this episode, you’ll learn:
Why naivete can be an advantage when starting a business
The biggest challenges in growing a brand from scratch
How to choose the right people when building your business
Why you only lose when you quit—advice from the founder of Tito’s Vodka
The hardest part of leadership that no one prepares you for

If you’re thinking about buying or starting a business, this is the episode for you.

🔔 Subscribe to The American Operator Podcast for more real stories from operators building America’s backbone.

#Entrepreneurship #BusinessOwnership #SmallBusiness #Leadership #AmericanOperator #buyabusiness #SMB #owner

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