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Fries of Fortune

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Manage episode 510688596 series 2918155
Content provided by Mr.Money. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mr.Money or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The global French fries market is worth around $24 billion, but just a couple of decades ago, India was a net importer of frozen potatoes. So how did a country that relied on European traders to introduce the "batata" centuries ago quietly transform into a processing giant, shipping frozen potato products worth ₹1,817 crores in FY25 nearly nine times its exports just five years prior?Join us as we peel back the layers on this massive agricultural and logistical transformation. We explore how global players like McCain Foods set up shop in Gujarat, the rise of local powerhouses like HyFun Foods, and the simple contract farming strategy that helped boost farmer incomes by an average of 75% since 2017. Discover the secrets behind the perfect golden color and crispiness, from the specialized 'Santana' and 'Frysona' potato varieties to the crucial work of Indian scientists at CPRI.From planting table potatoes to exporting specialized, low-sugar varieties that rival Europe's best, this is the fascinating story of how India went from being a net importer to supplying key markets across Southeast Asia and the Middle East, turning a humble crop into a powerful global export.

⁠Support ALL IS MONEY

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337 episodes

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Fries of Fortune

All is Money

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Manage episode 510688596 series 2918155
Content provided by Mr.Money. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mr.Money or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The global French fries market is worth around $24 billion, but just a couple of decades ago, India was a net importer of frozen potatoes. So how did a country that relied on European traders to introduce the "batata" centuries ago quietly transform into a processing giant, shipping frozen potato products worth ₹1,817 crores in FY25 nearly nine times its exports just five years prior?Join us as we peel back the layers on this massive agricultural and logistical transformation. We explore how global players like McCain Foods set up shop in Gujarat, the rise of local powerhouses like HyFun Foods, and the simple contract farming strategy that helped boost farmer incomes by an average of 75% since 2017. Discover the secrets behind the perfect golden color and crispiness, from the specialized 'Santana' and 'Frysona' potato varieties to the crucial work of Indian scientists at CPRI.From planting table potatoes to exporting specialized, low-sugar varieties that rival Europe's best, this is the fascinating story of how India went from being a net importer to supplying key markets across Southeast Asia and the Middle East, turning a humble crop into a powerful global export.

⁠Support ALL IS MONEY

  continue reading

337 episodes

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