From The Culture' is a brand new podcast from best selling authors and marketing experts, Dr Marcus Collins and Amanda Slavin. The podcast explores the power and importance of culture and how it can shape human behaviour. Marcus (the architect of some of the most famous ad campaigns of the last decade) is an award winning marketeer/cultural translator who has spearheaded campaigns for Beyonce alongside successful collaborations with global brands such as Nike and Adidas. Amanda is a bestselling author, educator, and engagement architect expert who is dedicated to shaping the future of engagement. She has also worked with global giants such as Coco-Cola, Google and HubSpot and has also helped to explore and define recognised engagement frameworks that can be applied across industries and sectors.