Welcome to Babes Balls & Brands – the no-BS guide to navigating sports, branding, and business in the NIL era. Hosted by Janet Moreira, Esq. – NIL attorney, brand builder, and sports mom living the recruiting journey daily – this podcast delivers real talk for athletes, parents, agents, and brands trying to win at a game where the rules keep changing. Every episode brings you actionable insights on high school football recruiting, athletic scholarships, mental toughness for young athletes, and building athletic brands that actually matter. Whether you're a teen athlete chasing dreams, a sports parent figuring out NIL deals, or a marketing team trying to connect with the next generation of influencers, Janet breaks down what you need to know. From locker room conversations with rising stars to tactical brand-building strategies, Babes Balls & Brands bridges the gap between sports performance and business savvy. Because in today's game, athletes aren't just players – they're entrepreneurs.