You worked hard to earn that first sale—but the real magic happens when your customers come back for more. In Back for More, we’re breaking down the art and science of customer lifetime value. What drives it? How do you measure it? And what are today’s top brands doing differently to turn one-time buyers into lifelong loyalists? Whether you're deep in the data or just starting to build your post-purchase journey, you're in the right place—because retention is more than a metric. It’s your growth lever. Visit cinch.io to learn more.