Welcome to Promotion Playbook, your ultimate destination for expert insights into promotional products, custom merchandise, and brand marketing. Hosted by industry leaders Pascal and Will, this podcast is your go-to source for everything related to swag, giveaways, logo apparel, screenprinting, embroidery, and branded merchandise. Dive deep into the world of promotional strategy with us as we break down real campaign results, unpack the ROI of popular products like tote bags and mugs, and share practical insights from the frontlines of running a successful promo business. Whether you're a marketer, event planner, business owner, or merch maker, Promotion Playbook delivers the tools and tactics to help you grow your brand through high-impact, tangible marketing. Join our community of brand strategists, corporate gift buyers, and promotional product enthusiasts as we unpack the power of tote bags, pens, mugs, lanyards, keychains, stickers, notebooks, and more. Subscribe on Spotify to stay ahead of the curve with the best practices in custom merch, giveaways, and promo product strategy. Let’s turn your brand into something people wear, carry, and remember.