My Way: Strategy, Growth & Capital with Ivan Buric

My Way is a podcast about strategic marketing, go-to-market, and finance, especially for Italian and European B2B tech companies. Hosted by Ivan Buric, the show explores how founders, CMOs, operators, and investors think about growth, funding, and long-term success — with a strong focus on the European and Italian startup ecosystem.

Each episode goes beyond tactics to unpack:

• Go-to-market strategy and positioning

• B2B growth and scaling decisions

• VC funding, angel investing, and bootstrapping

• Capital allocation, burn rate, and runway

• Pricing strategy and marketing ROI

• Company finance for operators

• Personal wealth, optionality, and investing mindset

• Health, pressure, and sustainable performance This podcast is for people who want to build real companies, allocate capital wisely, and play the long game.

No hacks. No hype. Just better thinking.