Retail in America is a storytelling journey into the future of frontline work — told through the voices of the people transforming it. In Season 1, host Ron Thurston traveled across 30 states in an Airstream to capture the heartbeat of frontline retail. He met with the store teams and leaders who bring energy, humanity, and pride to this industry every day. Season 2 returns with a bold new mission. Frontline work is evolving quickly: AI is joining the shopping journey, intelligent tools are changing how work gets done, and customer and employee expectations are shifting faster than ever. The future isn’t theoretical — it’s showing up on sales floors right now. Season 2 explores this transformation through conversations with the innovators building the technology and the frontline leaders using it. Together, we dive into: • How AI and automation are reshaping daily tasks • How customer and employee experience are evolving • How leaders can use technology to elevate clarity, confidence, and performance • Why human connection remains the core of every great brand Featuring powerful insights from partners like Microsoft and IBM, this season asks one big question: How do we build a future of retail that is technologically advanced — and still profoundly human? If you lead people, build technology, or care about the future of frontline work, this show is for you. Season 1 was the past and present. Season 2 is the present and future. And for the human side of leadership, Ron’s biweekly show Frontline Fridays continues to spotlight the people shaping retail’s everyday reality. Together, the two shows create a 360° view of where frontline work is heading next. This is Retail in America: human stories, future insights, and a front-row seat to retail’s next chapter. Subscribe now — the future is here.