The Zweig Group provides management information and expertise to architecture, engineering, planning, and environmental consulting firms worldwide. Our books, magazines, research reports, seminars, conferences, awards programs, and consulting services provide Design Firm leaders with the tools they need to be more successful! The Zweig Letter Podcast is a regular dose of ideas, topics, and information discussed in our Newsletter. The Zweig Letter is one of the longest-running newsletters in ...
…
continue reading
Zweig Group Podcasts
Welcome to ElevateHER’s Empower Space “What I Wish I Knew Podcast Series”! This limited podcast series will help young women learn from seasoned Design professionals all the things they wish they knew when entering the workplace.
…
continue reading
Build and monetize your personal brand. This show is full of some of the best marketing tips for (aspiring) influencers, entrepreneurs, speakers, authors, coaches, executives, and anyone who wants to get their message out to more people. You’ll learn the strategies and tactics that any service-minded messenger can use to find their uniqueness and separate from all the noise to create more impact, influence, and income. Each episode is hosted by New York Times bestselling author and Hall of F ...
…
continue reading

1
The Unexpected Path from Miss USA to Emmy-Winning Journalist with Lu Parker
51:01
51:01
Play later
Play later
Lists
Like
Liked
51:01Get ready for a masterclass in confidence, storytelling, and presence. Lou Parker—six‑time Emmy‑winning journalist, former Miss USA, and relentless advocate—joins us to reveal how she lifted the crown before she ever held it, pivoted into an unexpected journalism career, and learned the art of thriving under pressure—especially when the mic is live…
…
continue reading

1
Authenticity Made Simple: Tell the Truth About Your Story
11:17
11:17
Play later
Play later
Lists
Like
Liked
11:17We hear it everywhere: “Be authentic.” But what does that actually mean? In this raw and heartfelt episode, AJ Vaden strips away the buzzwords and delivers a truth-bomb definition that will change how you see leadership, trust, and connection forever. Through a deeply personal story—including the lowest point of her life and how she chose her life …
…
continue reading

1
Authenticity Is the Strategy: How to Build a Personal Brand That Actually Matters with Jessica Zweig
50:31
50:31
Play later
Play later
Lists
Like
Liked
50:31What if building a powerful personal brand wasn’t about being seen—but about being true? In this soul-shifting episode, AJ Vaden sits down with bestselling author and branding powerhouse Jessica Zweig for an unfiltered conversation on what it really takes to build a lasting, meaningful platform. From scaling and failing, to radical reinvention thro…
…
continue reading

1
The Rise of Personal Brands in Direct Sales with Sarah Robbins
50:32
50:32
Play later
Play later
Lists
Like
Liked
50:32What do you do when your entire business disappears overnight? In this powerful episode of the Influential Personal Brand Podcast, AJ Vaden sits down with Sarah Robbins—former kindergarten teacher turned billion-dollar network marketing legend—for an unforgettable conversation about resilience, reinvention, and the power of personal branding in dir…
…
continue reading

1
Neuroscience of Mental Health for Mission Driven Messengers with Dr Caroline Leaf
47:15
47:15
Play later
Play later
Lists
Like
Liked
47:15Unlock the hidden power of your brain and break free from burnout, imposter syndrome, and limiting beliefs with Dr. Caroline Leaf—world-renowned neuroscientist, bestselling author, and personal brand powerhouse. In this game-changing episode, Dr. Leaf reveals how mission-driven messengers can manage their minds to overcome anxiety, rewire toxic thi…
…
continue reading

1
From Homeless to 9 Figures: Stephen Scoggins- Alignment, Legacy, and the Real Reason Businesses Fail
58:46
58:46
Play later
Play later
Lists
Like
Liked
58:46What if hustle was hurting your growth, not helping it? Stephen Scoggins built a nine-figure company, sold it, and now teaches entrepreneurs how to stop being the bottleneck in their own businesses. In this episode, he unpacks the inner friction that keeps even the smartest leaders stuck and the surprising shift that unlocks scale, peace, and purpo…
…
continue reading

1
How to Build a Public Seminar Business with Tyler Devereaux
47:15
47:15
Play later
Play later
Lists
Like
Liked
47:15Rory Vaden unpacks one of the most important mindset shifts he’s ever made: peace is the new profit. After working with some of the world’s most recognized personal brands — including billionaires, bestselling authors, and global influencers — Rory shares a sobering truth: money and fame don’t create peace. God does. Whether you’re chasing influenc…
…
continue reading

1
Books Don't Sell Themselves: How to Build Influence (and Income) After You Publish – with Nick Hutchison
57:21
57:21
Play later
Play later
Lists
Like
Liked
57:21Most authors stop at writing the book. But what if the book is just the beginning? In this episode, AJ Vaden sits down with Nick Hutchison, founder of BookThinkers, to reveal the real work that starts after your book is published. Whether you're a seasoned author or launching your first title, this conversation will show you why being best-written …
…
continue reading

1
From Obscurity to Influence: Rory Vaden on the Path to Becoming Wealthy and Well-Known
53:35
53:35
Play later
Play later
Lists
Like
Liked
53:35In this powerhouse episode of Build, host Stephen Scoggins sits down with Rory Vaden—New York Times bestselling author, co-founder of Brand Builders Group, and a leading voice in the personal brand world—for a raw, in-depth conversation on what it really takes to be wealthy, well-known, and fulfilled. From clarifying your unique message to building…
…
continue reading

1
The Pain That Prepared Our Purpose: The Untold Story Behind “Wealthy and Well-Known”
57:25
57:25
Play later
Play later
Lists
Like
Liked
57:25In this milestone 600th episode of the Influential Personal Brand Podcast, Rory sits down with his co-author, business partner, and wife—AJ Vaden—for her first-ever author interview. But this isn’t just a book promo. This is the raw, behind-the-scenes story of how Brand Builders Group was born in the ashes of unexpected loss, career heartbreak, and…
…
continue reading

1
3 Hacks to Help You Persevere Through Trials
11:19
11:19
Play later
Play later
Lists
Like
Liked
11:19Why do some people give up while others rise and keep going? In this episode, Rory Vaden shares three battle-tested mindset hacks that the world’s top achievers use to overcome the impossible—and keep showing up long after others quit. You’ll hear: The #1 mindset shift that ultra-successful people share Why falling in love with the daily grind is t…
…
continue reading

1
Scaling 8 and 9 Figure Businesses with Mike and Kass Lazerow
41:58
41:58
Play later
Play later
Lists
Like
Liked
41:58What’s the difference between influencers who look successful… and entrepreneurs who actually are? In this riveting episode, Rory sits down with Mike and Kass Lazerow, the powerhouse husband-and-wife duo behind multiple high-impact businesses—including Buddy Media, which they sold to Salesforce for $745 million. They’ve helped scale companies like …
…
continue reading

1
Why More Is Not Always Better: The Truth About Vanity Metrics vs. Real Growth
9:40
9:40
Play later
Play later
Lists
Like
Liked
9:40We live in a world obsessed with more—more followers, more likes, more views, more subscribers, more clients, more money. But what if more isn’t what you need? What if more is actually costing you peace, clarity, focus… and real results? In this powerful solo episode, AJ Vaden flips the script on one of the most deeply ingrained assumptions in mark…
…
continue reading

1
ElevateAEC 2025 Preview: Growth, Innovation, and Networking Opportunities in San Antonio
35:08
35:08
Play later
Play later
Lists
Like
Liked
35:08ElevateAEC 2025 Preview: Growth, Innovation, and Networking Opportunities in San Antonio “Proximity is a place of power. If you are a design firm leader or design firm owner and you’re trying to take your firm to the next level, sometimes it means you need to get around other people that have actually already done it.” Randy Wilburn Episode Summary…
…
continue reading

1
Why Most Marketing Fails (And How Military Strategy Fixes It) with Lee Pepper
43:44
43:44
Play later
Play later
Lists
Like
Liked
43:44In this powerhouse episode, AJ welcomes longtime friend and marketing strategist Lee Pepper to unpack what most brands miss—real strategy. From leading marketing for a private equity-backed company that scaled 60X to writing a leadership playbook rooted in military mental models, Lee brings the kind of clarity most execs never get. The conversation…
…
continue reading

1
From Loss to Legacy: How JJ Virgin Reclaimed Her Brand and Dominated the Health Space
1:00:08
1:00:08
Play later
Play later
Lists
Like
Liked
1:00:08In this episode of the Influential Personal Brand Podcast, Rory sits down with the unstoppable JJ Virgin, a four-time New York Times bestselling author, podcast host with over 20 million downloads, and one of the most recognized names in the health and nutrition world. JJ pulls back the curtain on her incredible journey of resilience, from reclaimi…
…
continue reading

1
10 things you can do to better manage your marriage and run a happy house
18:12
18:12
Play later
Play later
Lists
Like
Liked
18:12What if the systems that make your business thrive could also save your marriage? 💡 In this candid and empowering solo episode, AJ Vaden shares 10 game-changing habits that have helped her and husband Rory Vaden build a business and a marriage that lasts. Drawing from 15 years of lessons in love, leadership, and laundry (yes, really), AJ reveals th…
…
continue reading

1
From the Brink of Divorce to Empowering Millions: How Casey and Meygan Caston Built Marriage365
52:57
52:57
Play later
Play later
Lists
Like
Liked
52:57By Brand Builders Group
…
continue reading
If You Don’t Know Your Numbers, You Don’t Own a Business Too many entrepreneurs are flying blind when it comes to their finances—and it’s costing them big time. In this powerful recap episode, AJ Vaden breaks down the most important lessons from her interview with CPA and bestselling author Greg Crabtree (Simple Numbers) to help you take control of…
…
continue reading

1
Simplifying Financial Success for Entrepreneurs
55:45
55:45
Play later
Play later
Lists
Like
Liked
55:45Most entrepreneurs think they understand their numbers — until reality hits. In this eye-opening episode of the Influential Personal Brand Podcast, AJ Vaden sits down with Greg Crabtree, CPA, author of Simple Numbers and Simple Numbers 2.0, and one of the most trusted financial voices in the Entrepreneur’s Organization (EO). Greg breaks down the tw…
…
continue reading

1
Transforming Wealth Management for Entrepreneurs
51:18
51:18
Play later
Play later
Lists
Like
Liked
51:18By Brand Builders Group
…
continue reading

1
How To Grow Your Social Media Following
1:03:39
1:03:39
Play later
Play later
Lists
Like
Liked
1:03:39How Nick Built a Million Followers by Leading with Heart (Not Hype) In a world obsessed with algorithms, trends, and viral hacks, Nick (aka Nicholas John) proves that authenticity still wins. In this raw and inspiring episode, Rory sits down with the content creator, former model, and self-proclaimed bookworm who went from filming solo in front of …
…
continue reading
In this episode, AJ Vaden recaps the podcast with Vincent Phamvan that flips the script on typical marketing strategy. While the world obsesses over what to post and where to show up online, Vincent makes a bold case for a “Who First” strategy—focusing on the person you’re trying to serve before anything else. If you're a personal brand, content cr…
…
continue reading

1
Leveraging Digital Marketing, AI, and Personal Brand Apps for Brand Growth
55:51
55:51
Play later
Play later
Lists
Like
Liked
55:51In this episode of the Influential Personal Brand Podcast, AJ Vaden sits down with entrepreneur and tech innovator Vincent Phamvan, founder and CEO of Vyten Apps. Together, they dive deep into the biggest shifts happening right now in marketing, technology, and personal branding — and what you must know to stay ahead. You'll learn: Why technology i…
…
continue reading

1
5 Simple Things You Can Do Every Day to Improve Your Health
12:28
12:28
Play later
Play later
Lists
Like
Liked
12:28By Brand Builders Group
…
continue reading

1
Beyond Awards: How Data and Research are Elevating AEC Firms
45:14
45:14
Play later
Play later
Lists
Like
Liked
45:14“I think the employee experience—and we've seen over the last five years how important the employee experience has been with how tight the labor market has been and how everybody is competing for the same people… To ensure good retention, you must survey your employees to see what they think of your firm.” Kyle Ahern About our Guests: Keith Sequeir…
…
continue reading

1
Unlocking the Power of Brain Health for Personal and Professional Success
56:57
56:57
Play later
Play later
Lists
Like
Liked
56:57How to BOOST Your Brain Power, Prevent Dementia & Beat Brain Fog (For Good) | Dr. Helena Popovic What if the key to your long-term success, energy, and clarity isn’t more productivity hacks—but better brain health? In this episode of the Influential Personal Brand podcast, AJ Vaden sits down with Dr. Helena Popovic, a leading authority on brain hea…
…
continue reading

1
One Leadership Principle You’re probably Ignoring: Self-Talk | Recap | Influential Personal Brand
5:30
5:30
Play later
Play later
Lists
Like
Liked
5:30What if the life you're living right now is being shaped by the words you speak every day—especially the ones you say to yourself? In this video, I break down what I call the Creation Principle of Integrity from my book Take the Stairs: 👉 You think it. You speak it. You act. Then it happens. From the chair you're sitting in to the goals you're chas…
…
continue reading

1
How I Built a 3 Million Dollar Coaching Business in 4 years
35:20
35:20
Play later
Play later
Lists
Like
Liked
35:20What if you could transform your toughest experiences into a powerful way to connect with potential clients and build a thriving business? Today, we welcome one of our first Brand Builders Group clients; speaker, coach, sales expert, and Founder and CEO of Untap Your Sales Potential, Ian Koniak. Four years into his business, Ian hit an impressive $…
…
continue reading
Choose Your Hard — A Life-Changing Mindset Shift with Rory Vaden In this episode of the Influential Personal Brand Podcast, AJ Vaden delivers a powerful message that will transform how you approach life’s challenges. Whether it's in your health, relationships, finances, or personal growth, everything in life is hard — but you get to choose your har…
…
continue reading

1
Supporting AEC Industry Emerging Talent: Insights from Rising Stars Mike Makris and Duncan Robertson
56:36
56:36
Play later
Play later
Lists
Like
Liked
56:36"Mistakes are not fatal, but don't keep them to yourself.” Mike Makris About our Guests: Originally from Washington, Duncan Robertson has spent the past six years honing his marketing and public relations expertise and now brings those skills to the design industry. After earning a Communication degree with a business emphasis from Boise State Univ…
…
continue reading

1
Don’t Chase Money—Chase Purpose: How Jamal Miller Built a 7-Figure Media Company from Rock Bottom
59:19
59:19
Play later
Play later
Lists
Like
Liked
59:19Struggling with clarity in your business? Feeling stuck in transition or unsure how to pivot your brand or purpose? In this powerful and heartfelt episode of the Influential Personal Brand podcast, AJ Vaden sits down with Jamal Miller—founder of Miller Media Group and a purpose-driven entrepreneur who went from food stamps to leading a $3M launch i…
…
continue reading

1
Why the Most Powerful Personal Brands Are Built on Service, Not Self
8:56
8:56
Play later
Play later
Lists
Like
Liked
8:56The great irony of personal branding is this: it’s not actually about you. We are back with another special recap episode of the podcast, and today we are diving into why the strongest personal brands are built on service, not self. True personal branding begins when you focus on who you can help, what you can teach, and how you can add value to ot…
…
continue reading

1
How to Monetize Niche Events and Publications with Remington Ramsey
36:05
36:05
Play later
Play later
Lists
Like
Liked
36:05How do you build a thriving business around a niche audience? In this episode, we sit down with Remington Ramsey to unpack how he built a business around curating top real estate professionals. Remington is an influential author, speaker, and entrepreneur renowned for his significant contributions to the real estate industry. He is the creator of R…
…
continue reading

1
The #1 Thing That’s Holding You Back from What You Want | Jason Stacy Episode Recap
13:17
13:17
Play later
Play later
Lists
Like
Liked
13:17Failure is a prerequisite for success! Do you want to know what the number one thing is that’s holding you back from what you want most? In this special recap of our conversation with Jason Stacy, we discuss the one thing that holds us all back from success, fear! Most of us live in a fictional fear-filled world inside our own brains. It’s not root…
…
continue reading

1
Managing Your Emotions, Energy, and Environment for Long-Term Success with Jason Stacy
53:30
53:30
Play later
Play later
Lists
Like
Liked
53:30We can all build resilience by learning about how to manage our emotions, energy, and environment, which is imperative to sustain true, long-term success. This episode is all about how to succeed in life – it’s one of those universal conversations that will help you no matter who you are, where you are in life, and what you do! Joining us today is …
…
continue reading
It’s not just talent, knowledge, or luck that separates the truly successful from the rest. It’s a set of habits and mindsets that are often overlooked. In this special recap episode of The Influential Personal Brand Podcast, Rory breaks down three essential traits that drive lasting success. Drawing from the journeys of top entrepreneurs and perso…
…
continue reading

1
Creating More Digital Organization with Shawn Lemon
44:53
44:53
Play later
Play later
Lists
Like
Liked
44:53Do you feel frustrated and overwhelmed by digital clutter, lost files, or chaotic inboxes? In this episode of the Influential Personal Brand Podcast, we sit down with Shawn Lemon, founder of The Digital Organizer, to explore expert strategies for decluttering your digital life. Join us as Shawn offers practical tips for managing emails, passwords, …
…
continue reading

1
What Makes a Great Offer | Zach Hesterberg Episode Recap
13:17
13:17
Play later
Play later
Lists
Like
Liked
13:17Why do people buy, and why should they buy from you? If you’re selling high-ticket offers, you need to understand what makes an offer truly compelling. In this special recap episode, we revisit our conversation with Zach Hesterberg, founder of Paid Events, to break down the key ingredients of a great offer. We explore how every purchase decision ti…
…
continue reading

1
Using Paid Virtual Events to Scale Your High Ticket Offer with Zach Hesterberg
45:32
45:32
Play later
Play later
Lists
Like
Liked
45:32What if you could convert high-ticket clients without relying on exhausting one-on-one sales calls? Zach Hesterberg, founder of Paid Events, has helped business owners do just that. By leveraging paid virtual events, he’s helped generate six and seven-figure paydays while eliminating the unpredictability of traditional sales funnels. In this episod…
…
continue reading

1
Who to Hire to Build an 8-Figure Business
16:35
16:35
Play later
Play later
Lists
Like
Liked
16:35Scaling your business starts with hiring the right people at the right time. In this episode, we dive into one of the biggest challenges entrepreneurs face—when and who to hire first. We break down the essential hires that will help you free up time, scale your business, and build a thriving personal brand. Hear why you should hire for your persona…
…
continue reading

1
Building the Team to Launch Your Brand Category with Jen Kem
38:09
38:09
Play later
Play later
Lists
Like
Liked
38:09Our previous episode featuring Jen Kem blew our minds, as she shared significant and monumental advice on monetizing live events! So of course, we just had to have her back, and today, we are thrilled for her return as she dives into the inner workings of her new book, Unicorn Team: The Nine Leadership Types You Need to Launch Your Big Ideas with S…
…
continue reading

1
Redefining Work for the Long Term | Caleb Guilliams Recap
14:10
14:10
Play later
Play later
Lists
Like
Liked
14:10Are you working just to retire? Are we saving all of our money just so that we can no longer be useful one day? In this special recap episode of our discussion with Caleb Guilliams, we are discussing what it means to redefine work in the long term. Tuning in, you’ll hear what the definition of retirement is, why you can decide to be excellent at an…
…
continue reading

1
Elevate AEC - Culture Shock: How to Keep Your Company Vibes Alive
54:11
54:11
Play later
Play later
Lists
Like
Liked
54:11"Every time we give an award to someone, there is one of our six values that's tied in with the citation." Don Young In this episode of the Zweig Letter Podcast, we share a panel session from the Zweig Group's 2024 ElevateAEC event. We delve into the evolving landscape of modern work environments and the importance of maintaining a thriving culture…
…
continue reading

1
Building Better Wealth with Caleb Guilliams
51:55
51:55
Play later
Play later
Lists
Like
Liked
51:55In this episode, we sit down with Caleb Guilliams, founder of BetterWealth and author of The AND Asset. Caleb launched BetterWealth at just 21 years old, bringing a fresh and innovative approach to financial independence, wealth building, and intentional living. He now runs a thriving national firm that helps individuals and entrepreneurs optimize …
…
continue reading

1
4 Steps to Sell a Lot of Books | Mike Thomas Episode Recap
21:34
21:34
Play later
Play later
Lists
Like
Liked
21:34After our recent conversation with the author of the wonderful nine-book series The Secret of the Hidden Scrolls, Mike Thomas, and in line with our own Bestseller Lunch Plan at Brand Builders Group, we have laid out a four-step process that serves as a great longtail sales strategy. We begin with the importance of adequate market testing before exp…
…
continue reading