Best What If It S Cool Podcasts (2025)

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How to Produce Content at Scale With Podcasting, Content, and Webinars 26:53

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5m ago26:53

26:53

In this episode #3014, Eric Siu and Neil Patel discuss scaling content through podcasts, webinars, and short-form videos. They dive into the economics and effectiveness of webinars, the pros and cons of personal branding, and reflect on the ideal level of fame in business while juggling family life, productivity, and recruiting top talent. TIME-STA…

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Got His A--! The Kohberger Sentencing 34:24

34m ago34:24

34:24

In this episode, we give our takes on the sentencing of Bryan Kohberger. We read through our favorite portions of the families' victim statements and the harsh words from the judge. We also talk about what we know more about the unsealed evidence, and why we think he took the plea instead of fighting it out in court. Support the show Disclaimer: Je…

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Elon vs. Zuck – $1B Compute vs. $1B Humans 22:27

13m ago22:27

22:27

In this episode #3013, Eric Siu and Neil Patel discuss Elon Musk’s $1B bet on compute versus Zuckerberg’s $1B spend on AI talent. They explore buy vs. build strategies, ChatGPT’s evolving ranking factors, and how brand mentions, content depth, and consistency shape visibility in the AI era. TIME-STAMPED SHOW NOTES (00:00) Elon vs. Zuck: Compute vs.…

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Personalized LinkedIn Ads at Scale 31:30

2h ago31:30

31:30

In this episode #3012, Eric Siu and Neil Patel discuss how AI is changing the game for LinkedIn ads through personalization at scale. They also dive into lessons from a SaaS founder retreat and explore whether AI could disrupt platforms like WordPress. TIME-STAMPED SHOW NOTES (00:00) Personalizing LinkedIn Ads with AI (03:06) ROI Results from Hyper…

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The ColdPlay Couple and Why We Cheat: Understanding Infidelity and Intimacy with Esther Perel’s Wisdom 45:28

5d ago45:28

45:28

Who among us hasn't been caught snuggling an affair partner in the kiss cam at a rock concert and gone mega-viral? Oh...none of us, that's right. But why do people cheat? And can a relationship recover? Moving beyond simplistic explanations, we consult Esther Perel's transformative insights into why people cheat, often revealing a longing not just …

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AI Will Not Replace Your Website, Cluely’s Hiring of 700 Clippers – Smart or Dumb?, 2% of Creatives Drive 53% of Ad Spend – Meta, When Marketing Yields a 98% Profit Margin on a Commodity 24:41

4d ago24:41

24:41

In this episode #3011, Eric Siu and Neil Patel discuss the future of websites in an AI-driven world and how clipping strategies can drive viral content. They explore the power of women in consumer spending, Google’s resurgence in advertising, and why generalists remain valuable in the age of AI. The conversation highlights that while AI shifts busi…

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I Hired a Cursor Coach, Why I’m Hitting My Entire TAM With 400K Emails 15:44

6d ago15:44

15:44

In this episode #3010, Eric Siu and Neil Patel discuss the rise of cursor coaching to boost coding efficiency and the use of AI to streamline business processes. They explore innovative email marketing strategies and emphasize the importance of content quality for audience engagement. The conversation also touches on how the YouTube algorithm drive…

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Axing the important questions: Two local mini cases 20:41

5d ago20:41

20:41

In this episode, Nat and Jeannine give a quick look at two developing cases a little too close to home: a man who tried to commit a legit axe murder in a parking lot near the office, and a body that was found on the side of the highway. We talk a little bit about the demographics of DV, prevention and self-preservation, and why you gotta look out f…

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Will Hardware Companies Turn Into Ad Companies? HP Is Launching an Ad Business With Laptop-Targeted Ads 21:13

7d ago21:13

21:13

In this episode #3009, Eric Siu and Neil Patel discuss the future of hardware companies shifting toward advertising and Apple's current innovation challenges. They explore how monetizing user data could shape the industry while examining the financial trade-offs between renting and owning property. The conversation also highlights why personal expe…

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The Best New Cookies in LA, Podcast Ads vs. Influencer Marketing, Inside Profound’s $20M Pitch Deck, Helping Brands Show Up in AI Search, Your Greatest Strength Is Also Your Weakness 39:27

7d ago39:27

39:27

In this episode #3008, Eric Siu and Neil Patel discuss the journey of launching a cookie business to illustrate marketing lessons and the importance of execution in business. They explore podcast advertising versus influencer marketing, raising capital, and navigating competition while balancing speed with detail. They also cover cutting costs stra…

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Active Shooter Alert at the Conference: the Breckenridge Shooting of Jordan Labarre 26:41

10d ago26:41

26:41

Shortly before and less than 5 miles away from the largest annual gathering of domestic violence providers in Colorado, an offender was arrested and charged with multiple violent offenses and then released on bail. Then, while the conference was ramping up, Nat and Jeannine (along with all the other early attendees) got a cell phone alert to lock d…

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8,000 People vs. 1 Chatbot – Who Does It Better? 20:21

13d ago20:21

20:21

In this episode #3007, Eric Siu and Neil Patel discuss how AI is reshaping jobs and transforming marketing strategies. They explore the power of brand and distribution as moats, the rise of LLMO, and the use of controversial marketing and synthetic customer development to drive growth. TIME-STAMPED SHOW NOTES (00:00) The Impact of AI on Employment …

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To Become Rich, Chase Pain 31:31

12d ago31:31

31:31

In this episode #3006, Eric Siu and Neil Patel discuss how enduring discomfort is key to achieving excellence. They share concerns about raising resilient children in comfortable environments and highlight why pushing for results in business matters. TIME-STAMPED SHOW NOTES (00:00) The Pain of Excellence (10:13) Raising Resilient Children (20:21) T…

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Midweek Mini: DVOMB Conference Special 12:53

12d ago12:53

12:53

Y'all...we are so tired! We're back from our annual conference with brains full and voices shot. We just want to shout out some of our wonderful friends and fans we met in the mountains and let you know we appreciate all our listeners. We're keeping it brief this week to let our voices (and out producer) rest, but we love our Forensic Friends! Supp…

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Google Engineer Reveals the SEO Algorithm 23:40

13d ago23:40

23:40

In this episode #3005, Eric Siu and Neil Patel discuss how Google’s ranking algorithm works and why controlling your narrative matters in organizations. They explore how storytelling drives business growth while tackling the challenges of misinformation in society. The episode underscores the need for transparency and clear communication in a noisy…

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ChatGPT Quietly Switches From Bing to Google 26:39

14d ago26:39

26:39

In this episode #3004, Eric Siu and Neil Patel discuss the shift from Bing to Google and the Microsoft-OpenAI partnership’s impact on businesses. They cover how marketing agencies are evolving amid regulations and bureaucracy while emphasizing the role of relationships, referrals, and trust in driving B2B success. The episode wraps with lessons on …

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The Mind of a Mass Shooter: James Holmes and the Aurora Theater Shooting 56:04

17d ago56:04

56:04

In this episode, we discuss the July 20th, 2012 mass shooting at the midnight premier of the Dark Knight Rises in Aurora, Colorado. We talk about the events that took place and the heroic actions of law enforcement in the immediate aftermath. We dissect the deep psychological issues that plagued Holmes throughout his life and discuss his mindset in…

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MrBeast's SaaS Decision - A Mistake?, Pay per Crawl Launches for AI, Listicles Are Back, Why You Need Them for LLMs, How LLMs Will Rank You in the Future, AI Content Farms Are the New Arbitrage? 23:33

18d ago23:33

23:33

In this episode #3003, Eric Siu and Neil Patel discuss MrBeast's ViewStats and the AI thumbnail backlash, Cloudflare's pay-to-play model, and how LLMs are shaping the future of SEO. They also cover the challenges of monetizing AI content and the potential of hiring AI automation interns to boost workflow efficiency. TIME-STAMPED SHOW NOTES (00:00) …

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The Collapse of Jaguar, How Meta Is Buying OpenAI Right in Front of Us, AI Mode vs. Classic Search Data, ChatGPT 5 Will Be INSANE 26:01

20d ago26:01

26:01

In this episode #3002, Eric Siu and Neil Patel discuss the collapse of Jaguar due to marketing missteps and the importance of understanding core audiences. They dive into Meta's AI acquisitions, compare user behavior in AI mode versus classic search, highlight ChatGPT's dominance, and share insights on investment strategies in tech companies. TIME-…

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Run Run Run: Even More Dating Red Flags 36:18

19d ago36:18

36:18

Back by request, we bring you more of our hand-picked, ripest, reddest flags. Who is paying for dates? Who's criticizing whom? And bro, why is your ex calling me rn? Listen in and sound off in the comments and DMs about your own list of dating red flags Support the show Disclaimer: Jeannine and Natalie are commentators on publicly sourced informati…

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Where Remote Work Fails 27:32

21d ago27:32

27:32

In this episode #3001, Eric Siu and Neil Patel discuss the challenges and benefits of remote work, the push for in-person collaboration to boost accountability, and how direct communication impacts team productivity. They also touch on optimizing processes for efficiency and share innovative marketing strategies used by brands like Michelin and Red…

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Alex Becker's Smart YouTube SaaS Strategy, What Is Spectacle Marketing? 22:47

23d ago22:47

22:47

In this episode #3000, Eric Siu and Neil Patel discuss how to leverage YouTube for business growth by focusing on content quality over flashy production. They explore the good and bad of spectacle marketing while analyzing creators like Alex Becker and Mr. Beast. The episode wraps with insights on the future of marketing and integrating AI to stay …

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Inside The Mind of a $500M Entrepreneur | Jess Mah 1:17:28

24d ago1:17:28

1:17:28

Jess Mah went from an immigrant family in a small New York apartment to building a $500M net worth—without a trust fund. In this episode, we unpack the mindset, strategies, and wild experiments that got her there. And wait until you hear her take on why most people never get rich. Let’s dive in! TIME-STAMPED SHOW NOTES (00:00) Understanding Wealth …

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From Falling Rocks to First Degree Murder: the Arvada Rock-Throwing Case 46:54

24d ago46:54

46:54

How does a seemingly reckless act by teenagers escalate to murder? We dive into the Joseph Koenig case, where a night of throwing rocks tragically ended a life. This episode unpacks the psychological factors behind such actions, including the unique challenges of juvenile impulsivity and the powerful, often unseen, force of peer dynamics that can l…

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Do It or Don't, and Stop Wanting It 23:49

25d ago23:49

23:49

In episode #2999, Eric Siu and Neil Patel discuss the mindset behind taking action, the grit required to build a business, and how personal growth and priorities evolve over time. They share lessons from the early days of Single Grain, highlight the emotional toll of leadership, and talk about balancing ambition with family and purpose. TIME-STAMPE…

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AI SEO Is a GRIFT 20:18

26d ago20:18

20:18

In episode #2998, Eric Siu and Neil Patel discuss how traditional SEO remains relevant despite AI advancements. They explore the evolution of content creation, the balance between competition and collaboration, and how seasonal trends affect agency revenue. The conversation underscores the importance of adaptability and maintaining human-focused st…

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The Kids are NOT Alright: the Effects of High-Conflict Households on Children 37:50

26d ago37:50

37:50

In this episode we talk about the effects of DV and high-conflict relationships on kids in the house. Yes, they hear it. Yes they notice. Yes it affects them. No, being on the ipad doesn't protect their brain from the stress. Listen in for a breakdown of some statistics, some brain physiology, and a whole lot of experience from Nat and Jeannine. An…

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How to Grow Your Revenue With Dinners & Live Events 30:20

27d ago30:20

30:20

In this episode #2997, Eric Siu and Neil Patel discuss how networking dinners and live events can drive revenue by building strong relationships in B2B. They share insights on curating the right guests, running events smoothly, and using personal connections for business growth. The episode wraps with thoughts on how AI is reshaping search engines …

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How To Grow Your Revenue Using Dinners, Webinars, and Live Events 30:16

29d ago30:16

30:16

In this episode #2996, Eric Siu and Neil Patel discuss using events—especially webinars—as powerful tools for revenue growth and trust-building in B2B marketing. They highlight the importance of delivering timely content, nurturing long-term relationships, and leveraging tech to enhance webinar experiences. The episode also explores upcoming AI-dri…

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The $100M Marketing Strategy In An AI World 44:36

1M ago44:36

44:36

In this special throwback episode, Eric Siu joins the Digital Social Hour Podcast by Sean Kelly to reveal his game-changing strategies. From acquiring companies around the world to building AI tools that eliminate grunt work, Eric breaks down how he's reshaping the future of marketing and business. TIME-STAMPED SHOW NOTES (00:00) The Journey of Acq…

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Court Orders & Consequences: The Lindsey Shiver Case 37:05

1M ago37:05

37:05

This episode we turn our focus to the ongoing Lindsey Shiver case, using it as a lens to explore the critical issues surrounding high-conflict divorce, the welfare of children, and adherence to legal mandates. We investigate the dynamics of the Shivers' separation, discussing the failures in co-parenting that often accompany such disputes. A signif…

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Should You Build or Should You Buy?, Why In-Person Yields Incredible Results (And How To Do It), Why You Must Be Having An Epiphany Each Week Right Now 27:27

1M ago27:27

27:27

In this episode #2995, Eric Siu and Neil Patel discuss the strategic choice between building or buying businesses, the value of in-person connections, and the evolving importance of community and authentic content. They reflect on balancing work with personal life, finding joy in small moments, and the need for constant growth in a changing world. …

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BRAVING Trust: How to Build & Evaluate Connections 48:21

1M ago48:21

48:21

Ever wished you had a roadmap for trust? This mini-episode introduces you to just that: Brené Brown's transformative BRAVING framework for the Anatomy of Trust. Discover how setting Boundaries, demonstrating Reliability, practicing Accountability, holding a Vault, showing Integrity, offering Non-judgment, and extending Generosity are key to both ea…

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Real World AI Use Cases We're Using 31:10

1M ago31:10

31:10

In this episode #2994, Eric Siu and Neil Patel discuss the wide-ranging impact of AI, from its effects on brain connectivity to personal strategies for using it in daily life. They explore AI’s role in health, business, productivity, marketing, and the future of SEO, sharing personal insights and practical tips along the way. TIME-STAMPED SHOW NOTE…

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Advice We Gave To 20 Something Millionaires, Modern Founders Will Be Half Influencer Half Founder, Every Company Will Become Half Media Company Half The Original Business What Eric Learned From Disappearing ... 23:07

1M ago23:07

23:07

In this episode #2993, Eric and Neil discuss advice for young entrepreneurs, the role of AI in entrepreneurship, and leadership lessons learned from stepping back. They wrap up by analyzing how AI is impacting sales, marketing, and attribution challenges in a fast-changing landscape. TIME-STAMPED SHOW NOTES (00:00) Advice for Young Entrepreneurs (0…

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Why AI SEO is BS, AI is actually making you STUPIDER 18:00

1M ago18:00

18:00

In this episode #2992, Eric Siu and Neil Patel discuss how AI SEO is mostly a rebrand of traditional SEO and stress the value of foundational knowledge. They also explore how heavy reliance on AI could impact cognitive abilities, especially in kids. TIME-STAMPED SHOW NOTES (00:00) The Reality of AI SEO (09:41) The Impact of AI on Cognitive Abilitie…

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The Ex-Files: Michelle Hadley and the Craigslist Plot 57:58

1M ago57:58

57:58

Catch a quick update on the Karen Read verdict before we plunge into a true crime story almost too wild to believe: the case of Michelle Hadley. Imagine being falsely accused, jailed, and facing life in prison for horrific crimes you didn't commit, all at the hands of your ex-partner and his new spouse. This episode uncovers the intricate and twist…

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95% Of ChatGPT Citations Are Recent.. AI Is Beating Humans, Charlie Munger’s Sales Leader On Closing EVERY Deal, Google Dropping Rich Results To Simplify Search, Marketing Agencies Hit Summer Slumps Even ... 20:15

1M ago20:15

20:15

In this episode #2991, Eric Siu and Neil Patel discuss how fresh content boosts inclusion in AI overviews and share simple strategies to optimize for it. They explore the growing quality of AI-generated content like VO3, classic sales tactics from The Ultimate Sales Machine, and the importance of creativity, timing, and standing out. They also touc…

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If You're Not Adopting AI, F**k You. You Will Be A Burden On Society, Unilever To Hire 20-30x More Influencers, How We're Handling Influencer Pitches, LLM Marketing Will Be Controlled By The Brand Side ... 24:42

1M ago24:42

24:42

In this episode #2990, Eric Siu and Neil Patel discuss why adopting AI is essential, the tension between optimism and pessimism in business, and how to navigate chaos. They explore the growth of influencer marketing, B2B CTV advertising, and the evolving role of branding and AI in strategy. The episode wraps with thoughts on how media shapes public…

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“Ginny and Georgia”: Antisocial Females and Intergenerational Patterns 1:06:08

1M ago1:06:08

1:06:08

Caution: spoilers ahead! In this episode, we talk about the Netflix series Ginny and Georgia and discuss what the writers absolutely nailed about the characters' personalities (and personality disorders, maybe?) and the real world consequences we've seen in kids who grow up in emotional turmoil and traumatic, criminogenic, and antisocial households…

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Reddit Uses AI To Translate Millions Of Pages And Google’s OK With It, How To Effectively Recruit Offshore Talent Using AI, What's More Important Than Business, What The Future Of SaaS Will Look Like ... 26:02

1M ago26:02

26:02

In this episode #2989, Eric Siu and Neil Patel discuss how AI is transforming translation, content creation, and talent acquisition. They reflect on work-life balance, the value of relationships in business, and the growing trend toward one-click SaaS and marketing solutions. TIME-STAMPED SHOW NOTES (00:00) The Role of AI in Translation and Content…

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Does ChatGPT Actually Have A Higher Conversion Rate Than Google Traffic?, AI Traffic Is Not Being Tracked Accurately, How To Actually Spread AI Adoption Throughout Your Company, AI Is Slashing Headcount ... 25:17

1M ago25:17

25:17

In this episode #2988, Eric Siu and Neil Patel discuss how ChatGPT is changing user behavior and conversion rates compared to Google. They explore the rise of AI assistants in search, the cost efficiency of AI tools, and the need for AI fluency and cultural shifts within organizations. The episode wraps with insights on Google’s recent workforce ch…

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The Cleveland House of Horror: Surviving Ariel Castro 1:03:23

1M ago1:03:23

1:03:23

Join us as we recount the chilling story of Ariel Castro, the Cleveland man who abducted and held three young women captive for years. This episode walks through the disturbing timeline of how Michelle Knight, Amanda Berry, and Gina DeJesus disappeared, their agonizing decade in captivity, and the complex investigation that eventually led to the ch…

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Is There Really A Summer Slump In B2B Marketing?, How We Are Managing Multiple Offers Right Now, What Are We Doing To Build A Brand 22:46

2M ago22:46

22:46

In this episode #2987, Eric Siu and Neil Patel discuss navigating B2B summer slumps, managing multiple offers, and building authentic brands. They also explore the emotional side of AI-generated content and the importance of valuing relationships over wealth. TIME-STAMPED SHOW NOTES (00:00) Navigating Summer Slumps in B2B Marketing (04:21) Managing…

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Meta Is Letting AI Do All The Ad Work, Elon VS Trump- A Lesson On What You Shouldn't Do Online, We're Seeing Marketing Pick Up In Countries That Are Cutting Rates 22:34

2M ago22:34

22:34

In this episode #2986, Eric Siu and Neil Patel discuss AI in advertising, the need for human-AI collaboration, and challenges for small businesses. They also touch on online feuds and global marketing trends. TIME-STAMPED SHOW NOTES (00:00) AI in Advertising: Meta's Vision (01:28) Challenges for Small Businesses Using AI (04:04) The Future of Marke…

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Sneaky Dating Red Flags: Domestic Violence Counselors' Signs to RUN AWAY 35:54

2M ago35:54

35:54

When it comes to a relationship, there's a fine line between quirk Rom-Com persistence and being on the wrong end of a Lifetime thriller. In this episode, Nat and Jeannine share their list of the top red flags you might miss in that pink relationship cloud. From cyberstalking to early codependency to the underhanded leaving-my-earring-behind, we he…

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Famed Investor Asserts That AI Is Underhyped, How ChatGPT Connectors Are Changing The Game For Businesses 21:07

2M ago21:07

21:07

In this episode #2985, Eric Siu and Neil Patel discuss the rapid rise of AI adoption, major infrastructure investments, and the future of AI in marketing. They explore market valuations, the efficiency of OpenAI connectors, and the regulatory issues around data ownership in enterprise software. TIME-STAMPED SHOW NOTES (00:00) AI Adoption and Infras…

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How Losing Someone Can Completely Reshape You In Business, Chaos Is Always Present In Business. You Choose Who Absorbs It 34:18

2M ago34:18

34:18

In this episode #2984, Eric Siu and Neil Patel discuss how personal loss shapes leadership, highlighting the value of preparation, resilience, and hiring strong problem-solvers. They also explore how AI drives accountability and why tough times are often the best for making key hires. TIME-STAMPED SHOW NOTES (00:00) Navigating Loss and Business Tra…

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The Gone Girl who Won't Stay Gone: the Return of Sherri Papini 1:22:18

2M ago1:22:18

1:22:18

In this follow up episode, we talk about Sherri Papini's not-so-glorious return to the spotlight. We dissect the latest documentary and try to suss out what part of her latest story is truth or fiction (or somewhere in between). We also give our thoughts on things like histrionic personality disorder, childhood trauma and attention seeking, and how…

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Should You Run Your Marketing Team From Home Or From An Office?, Stop Trying To Measure Everything, A/B Testing At Its Finest, Google Lens Coming To YouTube Shorts 18:40

2M ago18:40

18:40

In this episode #2983, Eric Siu and Neil Patel discuss handling negative feedback on social media, the shift in remote work dynamics, and how AI is reshaping workforce structures. They highlight the engagement value of negative headlines and explore innovations in commerce through tools like Google Lens and YouTube Shorts. The conversation undersco…