You don’t stop parenting the day you drop your student off to college on Move-in Day. Your role simply changes. (Actually, it’s not simple at all, but it changes.) You’re a parent for life. Join Lynn Abrahams and Vicki Nelson, higher education professionals and former college parents, as they explore the topics that can help you be a more effective and supportive parent to your college bound student. Whether you already have a child in college, college is still a year or more away, or your s ...
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Learn from the brightest CEOs in medtech and healthtech. That's our primary goal with Medsider. We unpack the strategies, tactics, and secrets behind the most successful startups. Join tens of thousands of ambitious doers and get access to the top medical device and health technology thought leaders.
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The Cisco Kid was a popular film, radio, television and comic book series based on the fictional Western character created by O. Henry in his short story, “The Caballero’s Way,” published in 1907 in the collection Heart of the West. Films and television depicted the Cisco Kid as a heroic Mexican caballero, although in O. Henry’s original story he was a non-Hispanic character and a cruel outlaw probably modeled on Billy the Kid. The Cisco Kid came to radio October 2, 1942, with Jackson Beck i ...
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The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.
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Chaos, Creativity & Courage - how Tubi took on the streaming giants - Nicole Parlapiano
1:08:57
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1:08:57Nicole Parlapiano is the CMO of Tubi, an ad-supported streaming platform taking on the subscription giants. Nicole has previously had her own dating startup acquired by Match Group, before working in private equity, famously being Head of Marketing at WeWork during their crash and most recently VP Marketing for Tinder. Nicole is one of the most ent…
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Original Air Date: July 01, 1954 Host: Andrew Rhynes Show: The Cisco Kid Phone: (707) 98 OTRDW (6-8739) Stars: • Jack Mather (Cisco) • Harry Lang (Poncho) Exit music from: Roundup on the Prairie by Aaron Kenny https://bit.ly/3kTj0kKBy Andrew Rhynes
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Breaking Down Barriers in Women's Health: Interview with Neuraura CEO Claire Dixon
53:32
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53:32In this episode of Medsider Radio, we sat down with Claire Dixon, CEO of Neuraura. Neuraura is developing LoOop, an over-the-counter wearable that targets PCOS through low-frequency electrical stimulation. Claire brings over 25 years of international leadership experience to her role as co-founder and CEO of Neuraura. With a master's degree in engi…
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#133 Rekindling Your Child's Motivation: an Interview with Ellen Braaten
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50:00What happens when bright, capable students seem completely unmotivated about their future? Dr. Ellen Braaten, author of Bright Kids Who Couldn’t Care Less joins us to unpack this phenomenon that can leave you feeling frustrated and worried. We talked about motivation - how it's not just about "trying harder" but rather a delicate interplay between …
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How not to be boring in B2B, AI agents and lessons from F1 - Colin Fleming
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41:07Colin Fleming is a returning guest, and the CMO of ServiceNow, a B2B company ripping up the B2B marketing playbook. It’s not the first time Colin has done this, having previously spent 13 years at Salesforce turning them into a brand to be reckoned with. In this episode I talk to Colin about their new brand campaign with Idris Elba, what the future…
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Original Air Date: June 10, 1954 Host: Andrew Rhynes Show: The Cisco Kid Phone: (707) 98 OTRDW (6-8739) Stars: • Jack Mather (Cisco) • Harry Lang (Poncho) Exit music from: Roundup on the Prairie by Aaron Kenny https://bit.ly/3kTj0kKBy Andrew Rhynes
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Taking Retinal Imaging Beyond Ophthalmology: Interview with identifeye HEALTH CEO Vicky Demas
53:46
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53:46In this episode of Medsider Radio, we sat down with Vicky Demas, CEO of identifeye HEALTH (formerly Tesseract Health), who's leading the company's efforts to democratize access to retinal imaging. Using advanced algorithms and automated systems, identifeye's technology captures and analyzes retinal images to detect early signs of disease. Before jo…
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Scott Galloway vs Rory Sutherland - is the era of brand over?
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44:15In a world first, Scott Galloway and Rory Sutherland go head to head to talk about some of the biggest topics in marketing. They lock horns on Scott's controversial statement "the era of brand is dead" and why most successful companies don't advertise. You'll also hear the two disagreeing on the Jaguar rebrand, at which point Scott may or may not h…
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Original Air Date: June 08, 1954 Host: Andrew Rhynes Show: The Cisco Kid Phone: (707) 98 OTRDW (6-8739) Stars: • Jack Mather (Cisco) • Harry Lang (Poncho) Exit music from: Roundup on the Prairie by Aaron Kenny https://bit.ly/3kTj0kKBy Andrew Rhynes
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Who killed Duo? How Duolingo built a brand on entertainment
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53:06Today, I’m joined by James Kuczynski, Creative Director at Duolingo, and Dan Salkey, Founding Partner at Small World, for a conversation on how to build truly entertaining brands. Fresh off their SXSW panel titled "Entertain or Die", named after a report by Small World, we explore how Duolingo has built such a standout brand, particularly through t…
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Longhorns On Stampede | The Cisco Kid (06-01-54)
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29:02Original Air Date: June 01, 1954 Host: Andrew Rhynes Show: The Cisco Kid Phone: (707) 98 OTRDW (6-8739) Stars: • Jack Mather (Cisco) • Harry Lang (Poncho) Exit music from: Roundup on the Prairie by Aaron Kenny https://bit.ly/3kTj0kKBy Andrew Rhynes
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Building the Beachhead Strategy: Interview with Axena Health Leaders Randy Pritchard and Erica Rogers
55:01
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55:01In this episode of Medsider Radio, we sat down with Randy Pritchard and Erica Rogers, leaders of Axena Health. Axena is transforming pelvic floor therapy with Leva, a device bringing clinically-proven, supervised pelvic floor muscle training into women’s homes. Randy, CEO of Axena, brings nearly 25 years of healthcare experience to the company, mos…
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#132 – What’s Your Student’s College Timeline?
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44:48You send your student off to college and you’re already anticipating that Commencement Ceremony four years later. But traditional four-year college timelines are becoming less common as students forge their own unique educational paths. In this episode, Vicki and Lynn explore the various ways students navigate higher education today – from gap year…
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Dan Ariely: the hidden forces that shape your customers' decisions
1:19:41
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1:19:41In this episode, we deep dive into the irrational world of customer behaviour with legendary behavioural economist Dan Ariely. Dan reveals why we’re all predictably wrong, how tiny invisible cues can radically change price perception, and why effort makes things feel more valuable. We also unpack the real reason people fall for misinformation, how …
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Death Rides Chuck Wagon | The Cisco Kid (05-27-54)
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30:00Original Air Date: May 27, 1954 Host: Andrew Rhynes Show: The Cisco Kid Phone: (707) 98 OTRDW (6-8739) Stars: • Jack Mather (Cisco) • Harry Lang (Poncho) Exit music from: Roundup on the Prairie by Aaron Kenny https://bit.ly/3kTj0kKBy Andrew Rhynes
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Rory Sutherland on why marketing is the answer to economic growth
51:17
51:17
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51:17Rory Sutherland returns to the Uncensored CMO podcast, tackling the economic crisis with his signature wit and wisdom. As ever, he offers a refreshingly unconventional perspective on the world’s biggest problems — and marketing’s role in solving them. In this episode, Rory explores why marketing is more like a casino than a science, how to capitali…
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A Great Product vs. a Great Business: Interview with EDAP TMS CEO Ryan Rhodes
1:00:47
1:00:47
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1:00:47In this episode of Medsider Radio, we sat down with Ryan Rhodes, CEO of EDAP TMS. EDAP is changing prostate cancer treatment through Focal One, a robotic high-intensity focused ultrasound (HIFU) system that doesn’t require the use of surgery or radiation. Ryan has over 30 years of experience in market development, with two decades focused on medica…
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Magic of Death | The Cisco Kid (05-25-54)
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29:40Original Air Date: May 25, 1954 Host: Andrew Rhynes Show: The Cisco Kid Phone: (707) 98 OTRDW (6-8739) Stars: • Jack Mather (Cisco) • Harry Lang (Poncho) Exit music from: Roundup on the Prairie by Aaron Kenny https://bit.ly/3kTj0kKBy Andrew Rhynes
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The Hard Truth About Partnerships: Interview with Vivos CEO Kirk Huntsman
1:03:36
1:03:36
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1:03:36In this episode of Medsider Radio, we sat down with Kirk Huntsman, CEO of Vivos, a company commercializing a non-invasive, FDA-cleared oral appliance designed to treat obstructive sleep apnea (OSA). Kirk is a seasoned healthcare entrepreneur with a track record for scaling and exiting successful businesses. He founded Dental One, growing it into on…
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#131 The Bigger Picture: Neurodiversity and College
58:15
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58:15Elizabeth and Vicki were joined in this episode by Jane Thierfeld-Brown and Lorraine Wolf, important experts in disability services in higher education. Jane and Lorre shared their insights into the complexities that autistic students face as they transition from high school to college. They shared their personal journeys as well as the work they’v…
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Prof G on AI eating itself, social media rage & the end of the CMO
57:03
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57:03Scott Galloway (Prof G) has returned to the Uncensored CMO podcast for a second time, in a special live episode. Galloway is Professor of Marketing at NYU Stern School of Business and host of the Prof G and Pivot podcasts. He joins Jon in a special live episode in London and lives up to his billing as the most uncensored guest of all time. Scott ta…
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Sheriffs Brother | The Cisco Kid (05-20-54)
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31:38Original Air Date: May 20, 1954 Host: Andrew Rhynes Show: The Cisco Kid Phone: (707) 98 OTRDW (6-8739) Stars: • Jack Mather (Cisco) • Harry Lang (Poncho) Exit music from: Roundup on the Prairie by Aaron Kenny https://bit.ly/3kTj0kKBy Andrew Rhynes
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AI agents - personalisation, productivity & performance with Adobe, ServiceNow and IBM
35:45
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35:45Live from Adobe Summit in Las Vegas, in this bonus triple header, Jon speaks with Colin Fleming (ServiceNow), Stacy Martinet (Adobe) and Billy Seabrook (IBM) about the hot topic in marketing today, AI, and what a new wave of agentic AI technology means for marketers. Timestamps 00:00 - Intro 00:51 - Part 1: Colin Fleming 01:51 - The things people d…
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Forbes guide to being an influential CMO - Seth Matlins
50:19
50:19
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50:19Seth Matlins is the Managing Director of the Forbes Forbes CMO Network, where he oversees the annual Forbes World's Most Influential CMOs List, the Forbes Entrepreneurial CMO 50 List, the Forbes CMO Summit, the Forbes European CMO Summit, and an expanding marketing content portfolio. Seth is an award-winning marketer, who has spent a career in and …
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Showdown At Quicksand Bend | The Cisco Kid (04-22-54)
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34:00Original Air Date: April 22, 1954 Host: Andrew Rhynes Show: The Cisco Kid Phone: (707) 98 OTRDW (6-8739) Stars: • Jack Mather (Cisco) • Harry Lang (Poncho) Exit music from: Roundup on the Prairie by Aaron Kenny https://bit.ly/3kTj0kKBy Andrew Rhynes
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Is Your Medtech Idea Worth Pursuing?: Interview with BrainSpace CEO Caitlin Morse
1:01:28
1:01:28
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1:01:28In this episode of Medsider Radio, we sat down with Caitlin Morse, CEO and co-founder of BrainSpace, who has a decade of experience spanning medtech consulting, product development, and strategic advising. BrainSpace is developing an innovative precision drainage system with continuous ICP monitoring designed to automate cerebrospinal fluid managem…
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#130 – A New Approach to Career Readiness – and What Does a College President Do, Anyway?
46:54
46:54
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46:54Vicki and Lynn were thrilled to be joined in this episode by Jay Gonzalez, president of Curry College, to learn more about what college presidents do and why it matters. With his background in business, politics and law, Jay brings a wealth of experience and a unique perspective on what it means to lead a higher education institution today. Jay als…
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Oreo’s playful positioning, bold innovation and brand partnerships - Eugenia Zalis
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47:10Today Jon talks with Eugenia Zalis, CMO for one of the most iconic sweet brands in the world, Oreo. We talk about their "stay playful" positioning, incredible brand collaborations (with the likes of Coca-Cola and Post Malone) and some of the interesting innovations the brand has worked on. Timestamps 00:00 - Intro 00:46 - Eugenia’s marketing journe…
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Mistaken Identity | The Cisco Kid (04-20-54)
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30:53Original Air Date: April 20, 1954 Host: Andrew Rhynes Show: The Cisco Kid Phone: (707) 98 OTRDW (6-8739) Stars: • Jack Mather (Cisco) • Harry Lang (Poncho) Exit music from: Roundup on the Prairie by Aaron Kenny https://bit.ly/3kTj0kKBy Andrew Rhynes
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How to Succeed Without Venture Capital: Interview with Front Line Medical Co-Founders Drs. Asha Parekh and Adam Power
36:15
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36:15In this episode of Medsider Radio, we had an insightful discussion with Drs. Asha Parekh and Adam Power, co-founders of Front Line Medical Technologies. The company's COBRA-OS (Control of Bleeding, Resuscitation, Arterial Occlusion System) is a compact, minimally invasive device, designed for temporary aortic occlusion in trauma situations. Asha ha…
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Cadillac’s re-launch of an iconic car brand for a new era
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45:11
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45:11Cadillac is an iconic American brand who are navigating the shift to electrification in the automotive industry and have partnered up with 72andSunny to launch their brand new campaign “Let’s Take the Cadillac. So today, Melissa Grady Dias, CMO of Cadillac, and Marianne Malina, President of 72andSunny join Jon to talk about working with a new agenc…
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Original Air Date: April 15, 1954 Host: Andrew Rhynes Show: The Cisco Kid Phone: (707) 98 OTRDW (6-8739) Stars: • Jack Mather (Cisco) • Harry Lang (Poncho) Exit music from: Roundup on the Prairie by Aaron Kenny https://bit.ly/3kTj0kKBy Andrew Rhynes
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Rob Mayhew on the untapped creator opportunity in B2B, London vs New York and using social media as a brand
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32:20Rob Mayhew joins Jon for bonus episode, talking about his big move to New York City, becoming a full-time content creator and how brands can work with creators like him effectively. Timestamps 00:00 - Intro 01:39 - Why Rob moved to NYC 04:20 - Rob’s new YouTube show 05:47 - London vs New York for marketers 08:00 - Rob’s approach to content in 2025 …
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Why Your 'Kitty Hawk Moment' Matters: Interview with Elucid CEO Kelly Huang
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25:02In this episode of Medsider Radio, we sat down with Kelly Huang, President and CEO of Elucid. Elucid has developed a platform that uses AI to analyze cardiac CT scans to provide a detailed, non-invasive assessment of a patient’s arterial plaque. Kelly's journey spans nearly 30 years of leadership in healthcare, with expertise in driving innovation …
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#129 – Raising the Self-Driven Child: A Conversation with Authors Ned Johnson and Bill Stixrud
1:08:03
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1:08:03In this episode, Elizabeth and Vicki are joined by education experts Ned Johnson and Bill Stixrud, authors of the book The Self-Driven Child and of the new workbook for parents, 7 Principles for Raising the Self Driven Child for a thought-provoking discussion on how to empower your child to become self-driven, allowing them to navigate their own ed…
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Rare Beauty: the story behind the success of Selena Gomez’s make up brand - Katie Welch
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51:37Rare Beauty is a brand built on the inclusive approach to beauty set by their celebrity founder, Selena Gomez. They've taken the US market by storm and so I'm speaking to their CMO, Katie Welch, about how they've done it. From strong positioning and making a difference in mental health across their customer base to growing a strong presence on soci…
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Original Air Date: April 13, 1954 Host: Andrew Rhynes Show: The Cisco Kid Phone: (707) 98 OTRDW (6-8739) Stars: • Jack Mather (Cisco) • Harry Lang (Poncho) Exit music from: Roundup on the Prairie by Aaron Kenny https://bit.ly/3kTj0kKBy Andrew Rhynes
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De-Risk and Execute to Create Value: Interview with Supira Medical CEO Nitin Salunke, PhD
18:20
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18:20In this episode of Medsider Radio, we had an insightful chat with Nitin Salunke, President and CEO of Supira Medical, a Shifamed portfolio company. Supira is developing a catheter-based heart pump that provides hemodynamic support for patients undergoing high-risk heart procedures. Before Supira, Nitin was Vice President of R&D at Medtronic Neurova…
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Yum! CMO on cultural relevance, being innovative & creative risk taking (Taco Bell, KFC, Pizza Hut) - Ken Muench
1:05:09
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1:05:09This episode is a QSR masterclass. Ken Muench is the CMO of Yum! brands, who own Taco Bell, KFC and Pizza Hut. I speak to Ken about how he started the agency that got acquired by Yum! (The Collider Lab) and his journey to being the CMO of such a large group of brands. We also talk about how all CMOs within Yum! are encouraged to swing big to make i…
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Original Air Date: April 08, 1954 Host: Andrew Rhynes Show: The Cisco Kid Phone: (707) 98 OTRDW (6-8739) Stars: • Jack Mather (Cisco) • Harry Lang (Poncho) Exit music from: Roundup on the Prairie by Aaron Kenny https://bit.ly/3kTj0kKBy Andrew Rhynes
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Two Stakeholders You Can’t Ignore: Interview with Tioga CEO Mike Dineen
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26:03In this episode of Medsider Radio, we sat down with Mike Dineen, co-founder and CEO of Tioga Cardiovascular, a Shifamed portfolio company. Tioga is developing a minimally invasive transcatheter mitral valve replacement (TMVR) device to address mitral regurgitation (MR) - a condition where blood flows backward into the heart, often causing heart fai…
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#128 Help Your Student Complete Challenging Required Courses
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43:44Almost all colleges have a set of required courses for all students – sometimes called General Education or Distribution courses. They’re designed to expose students to a variety of different subjects and disciplines. But what happens when that particular area or course is especially challenging for a student? How do they face this mandatory course…
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Creativity & Consistency: driving growth for the worlds largest beer brands - Marcel Marcondes
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42:58Marcel Marcondes is the CMO of AB InBev, who run the largest portfolio of beer brands in the world. Stella Artois, Corona, Michelob Ultra and Budweiser are all under the marketing leadership of Marcel. Through creativity and consistency, AB InBev have produced some of the most effective campaigns of the past few years, often topping out the System1…
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Original Air Date: April 06, 1954 Host: Andrew Rhynes Show: The Cisco Kid Phone: (707) 98 OTRDW (6-8739) Stars: • Jack Mather (Cisco) • Harry Lang (Poncho) Exit music from: Roundup on the Prairie by Aaron Kenny https://bit.ly/3kTj0kKBy Andrew Rhynes
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How to Validate Your Idea Rigorously: Interview with Flow Medical CEO Jennifer Fried
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26:17In this episode of Medsider Radio, we sat down with Jennifer Fried, co-founder and CEO of Flow Medical. Her startup is developing an advanced catheter designed to treat pulmonary embolisms. Jennifer started her career as a healthcare venture capitalist and consultant at Bain & Company. Before co-founding Flow Medical, Jennifer was the CEO and co-fo…
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A masterclass on business productivity with Nir Eyal
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47:02I think one of the biggest problems facing us today is the amount of distraction in our lives. Social media feeds, unnecessary meetings, huge inboxes full of emails you didn't really need. All these things are grabbing our attention and taking us away from doing what we're supposed to be doing. In this episode I'm talking to Nir Eyal, who's the aut…
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Return of Laughing Bandit | The Cisco Kid (04-01-54)
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29:10Original Air Date: April 01, 1954 Host: Andrew Rhynes Show: The Cisco Kid Phone: (707) 98 OTRDW (6-8739) Stars: • Jack Mather (Cisco) • Harry Lang (Poncho) Exit music from: Roundup on the Prairie by Aaron Kenny https://bit.ly/3kTj0kKBy Andrew Rhynes
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How Pfizer made the highest scoring Pharma ad of all time - Susan Rienow
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51:44The Super Bowl is the biggest advertising event of the year, with the biggest brands in the world flexing their advertising muscles (and budgets). A new entrant to the Super Bowl in 2024 was Pfizer, and they're back again this year with an ad that has blown the socks off the Pharma category. Their big game ad "Knock Out", scored 4.4 stars in System…
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#127 – Encore Episode – Navigating College Financial Decisions: An Interview with New York Times Bestselling Author Ron Lieber
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42:05If you are in the midst of the college search and admission process, financing this college education is likely top of mind. Merit aid is an important part of many financial packages and there’s no one better to talk to about the topic than Ron Lieber, financial columnist for the New York Times. It’s so important that we decided to share this episo…
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