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College Parent Central Podcast

Vicki Nelson and Lynn Abrahams

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You don’t stop parenting the day you drop your student off to college on Move-in Day. Your role simply changes. (Actually, it’s not simple at all, but it changes.) You’re a parent for life. Join Lynn Abrahams and Vicki Nelson, higher education professionals and former college parents, as they explore the topics that can help you be a more effective and supportive parent to your college bound student. Whether you already have a child in college, college is still a year or more away, or your s ...
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The Cisco Kid was a popular film, radio, television and comic book series based on the fictional Western character created by O. Henry in his short story, “The Caballero’s Way,” published in 1907 in the collection Heart of the West. Films and television depicted the Cisco Kid as a heroic Mexican caballero, although in O. Henry’s original story he was a non-Hispanic character and a cruel outlaw probably modeled on Billy the Kid. The Cisco Kid came to radio October 2, 1942, with Jackson Beck i ...
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Nicole Parlapiano is the CMO of Tubi, an ad-supported streaming platform taking on the subscription giants. Nicole has previously had her own dating startup acquired by Match Group, before working in private equity, famously being Head of Marketing at WeWork during their crash and most recently VP Marketing for Tinder. Nicole is one of the most ent…
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In this episode of Medsider Radio, we sat down with Claire Dixon, CEO of Neuraura. Neuraura is developing LoOop, an over-the-counter wearable that targets PCOS through low-frequency electrical stimulation. Claire brings over 25 years of international leadership experience to her role as co-founder and CEO of Neuraura. With a master's degree in engi…
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What happens when bright, capable students seem completely unmotivated about their future? Dr. Ellen Braaten, author of Bright Kids Who Couldn’t Care Less joins us to unpack this phenomenon that can leave you feeling frustrated and worried. We talked about motivation - how it's not just about "trying harder" but rather a delicate interplay between …
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Colin Fleming is a returning guest, and the CMO of ServiceNow, a B2B company ripping up the B2B marketing playbook. It’s not the first time Colin has done this, having previously spent 13 years at Salesforce turning them into a brand to be reckoned with. In this episode I talk to Colin about their new brand campaign with Idris Elba, what the future…
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In this episode of Medsider Radio, we sat down with Vicky Demas, CEO of identifeye HEALTH (formerly Tesseract Health), who's leading the company's efforts to democratize access to retinal imaging. Using advanced algorithms and automated systems, identifeye's technology captures and analyzes retinal images to detect early signs of disease. Before jo…
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In a world first, Scott Galloway and Rory Sutherland go head to head to talk about some of the biggest topics in marketing. They lock horns on Scott's controversial statement "the era of brand is dead" and why most successful companies don't advertise. You'll also hear the two disagreeing on the Jaguar rebrand, at which point Scott may or may not h…
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Today, I’m joined by James Kuczynski, Creative Director at Duolingo, and Dan Salkey, Founding Partner at Small World, for a conversation on how to build truly entertaining brands. Fresh off their SXSW panel titled "Entertain or Die", named after a report by Small World, we explore how Duolingo has built such a standout brand, particularly through t…
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In this episode of Medsider Radio, we sat down with Randy Pritchard and Erica Rogers, leaders of Axena Health. Axena is transforming pelvic floor therapy with Leva, a device bringing clinically-proven, supervised pelvic floor muscle training into women’s homes. Randy, CEO of Axena, brings nearly 25 years of healthcare experience to the company, mos…
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You send your student off to college and you’re already anticipating that Commencement Ceremony four years later. But traditional four-year college timelines are becoming less common as students forge their own unique educational paths. In this episode, Vicki and Lynn explore the various ways students navigate higher education today – from gap year…
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In this episode, we deep dive into the irrational world of customer behaviour with legendary behavioural economist Dan Ariely. Dan reveals why we’re all predictably wrong, how tiny invisible cues can radically change price perception, and why effort makes things feel more valuable. We also unpack the real reason people fall for misinformation, how …
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Rory Sutherland returns to the Uncensored CMO podcast, tackling the economic crisis with his signature wit and wisdom. As ever, he offers a refreshingly unconventional perspective on the world’s biggest problems — and marketing’s role in solving them. In this episode, Rory explores why marketing is more like a casino than a science, how to capitali…
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In this episode of Medsider Radio, we sat down with Ryan Rhodes, CEO of EDAP TMS. EDAP is changing prostate cancer treatment through Focal One, a robotic high-intensity focused ultrasound (HIFU) system that doesn’t require the use of surgery or radiation. Ryan has over 30 years of experience in market development, with two decades focused on medica…
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In this episode of Medsider Radio, we sat down with Kirk Huntsman, CEO of Vivos, a company commercializing a non-invasive, FDA-cleared oral appliance designed to treat obstructive sleep apnea (OSA). Kirk is a seasoned healthcare entrepreneur with a track record for scaling and exiting successful businesses. He founded Dental One, growing it into on…
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Elizabeth and Vicki were joined in this episode by Jane Thierfeld-Brown and Lorraine Wolf, important experts in disability services in higher education. Jane and Lorre shared their insights into the complexities that autistic students face as they transition from high school to college. They shared their personal journeys as well as the work they’v…
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Scott Galloway (Prof G) has returned to the Uncensored CMO podcast for a second time, in a special live episode. Galloway is Professor of Marketing at NYU Stern School of Business and host of the Prof G and Pivot podcasts. He joins Jon in a special live episode in London and lives up to his billing as the most uncensored guest of all time. Scott ta…
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Live from Adobe Summit in Las Vegas, in this bonus triple header, Jon speaks with Colin Fleming (ServiceNow), Stacy Martinet (Adobe) and Billy Seabrook (IBM) about the hot topic in marketing today, AI, and what a new wave of agentic AI technology means for marketers. Timestamps 00:00 - Intro 00:51 - Part 1: Colin Fleming 01:51 - The things people d…
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Seth Matlins is the Managing Director of the Forbes Forbes CMO Network, where he oversees the annual Forbes World's Most Influential CMOs List, the Forbes Entrepreneurial CMO 50 List, the Forbes CMO Summit, the Forbes European CMO Summit, and an expanding marketing content portfolio. Seth is an award-winning marketer, who has spent a career in and …
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In this episode of Medsider Radio, we sat down with Caitlin Morse, CEO and co-founder of BrainSpace, who has a decade of experience spanning medtech consulting, product development, and strategic advising. BrainSpace is developing an innovative precision drainage system with continuous ICP monitoring designed to automate cerebrospinal fluid managem…
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Vicki and Lynn were thrilled to be joined in this episode by Jay Gonzalez, president of Curry College, to learn more about what college presidents do and why it matters. With his background in business, politics and law, Jay brings a wealth of experience and a unique perspective on what it means to lead a higher education institution today. Jay als…
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Today Jon talks with Eugenia Zalis, CMO for one of the most iconic sweet brands in the world, Oreo. We talk about their "stay playful" positioning, incredible brand collaborations (with the likes of Coca-Cola and Post Malone) and some of the interesting innovations the brand has worked on. Timestamps 00:00 - Intro 00:46 - Eugenia’s marketing journe…
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In this episode of Medsider Radio, we had an insightful discussion with Drs. Asha Parekh and Adam Power, co-founders of Front Line Medical Technologies. The company's COBRA-OS (Control of Bleeding, Resuscitation, Arterial Occlusion System) is a compact, minimally invasive device, designed for temporary aortic occlusion in trauma situations. Asha ha…
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Cadillac is an iconic American brand who are navigating the shift to electrification in the automotive industry and have partnered up with 72andSunny to launch their brand new campaign “Let’s Take the Cadillac. So today, Melissa Grady Dias, CMO of Cadillac, and Marianne Malina, President of 72andSunny join Jon to talk about working with a new agenc…
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Rob Mayhew joins Jon for bonus episode, talking about his big move to New York City, becoming a full-time content creator and how brands can work with creators like him effectively. Timestamps 00:00 - Intro 01:39 - Why Rob moved to NYC 04:20 - Rob’s new YouTube show 05:47 - London vs New York for marketers 08:00 - Rob’s approach to content in 2025 …
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In this episode of Medsider Radio, we sat down with Kelly Huang, President and CEO of Elucid. Elucid has developed a platform that uses AI to analyze cardiac CT scans to provide a detailed, non-invasive assessment of a patient’s arterial plaque. Kelly's journey spans nearly 30 years of leadership in healthcare, with expertise in driving innovation …
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In this episode, Elizabeth and Vicki are joined by education experts Ned Johnson and Bill Stixrud, authors of the book The Self-Driven Child and of the new workbook for parents, 7 Principles for Raising the Self Driven Child for a thought-provoking discussion on how to empower your child to become self-driven, allowing them to navigate their own ed…
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Rare Beauty is a brand built on the inclusive approach to beauty set by their celebrity founder, Selena Gomez. They've taken the US market by storm and so I'm speaking to their CMO, Katie Welch, about how they've done it. From strong positioning and making a difference in mental health across their customer base to growing a strong presence on soci…
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In this episode of Medsider Radio, we had an insightful chat with Nitin Salunke, President and CEO of Supira Medical, a Shifamed portfolio company. Supira is developing a catheter-based heart pump that provides hemodynamic support for patients undergoing high-risk heart procedures. Before Supira, Nitin was Vice President of R&D at Medtronic Neurova…
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This episode is a QSR masterclass. Ken Muench is the CMO of Yum! brands, who own Taco Bell, KFC and Pizza Hut. I speak to Ken about how he started the agency that got acquired by Yum! (The Collider Lab) and his journey to being the CMO of such a large group of brands. We also talk about how all CMOs within Yum! are encouraged to swing big to make i…
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In this episode of Medsider Radio, we sat down with Mike Dineen, co-founder and CEO of Tioga Cardiovascular, a Shifamed portfolio company. Tioga is developing a minimally invasive transcatheter mitral valve replacement (TMVR) device to address mitral regurgitation (MR) - a condition where blood flows backward into the heart, often causing heart fai…
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Almost all colleges have a set of required courses for all students – sometimes called General Education or Distribution courses. They’re designed to expose students to a variety of different subjects and disciplines. But what happens when that particular area or course is especially challenging for a student? How do they face this mandatory course…
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Marcel Marcondes is the CMO of AB InBev, who run the largest portfolio of beer brands in the world. Stella Artois, Corona, Michelob Ultra and Budweiser are all under the marketing leadership of Marcel. Through creativity and consistency, AB InBev have produced some of the most effective campaigns of the past few years, often topping out the System1…
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In this episode of Medsider Radio, we sat down with Jennifer Fried, co-founder and CEO of Flow Medical. Her startup is developing an advanced catheter designed to treat pulmonary embolisms. Jennifer started her career as a healthcare venture capitalist and consultant at Bain & Company. Before co-founding Flow Medical, Jennifer was the CEO and co-fo…
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I think one of the biggest problems facing us today is the amount of distraction in our lives. Social media feeds, unnecessary meetings, huge inboxes full of emails you didn't really need. All these things are grabbing our attention and taking us away from doing what we're supposed to be doing. In this episode I'm talking to Nir Eyal, who's the aut…
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The Super Bowl is the biggest advertising event of the year, with the biggest brands in the world flexing their advertising muscles (and budgets). A new entrant to the Super Bowl in 2024 was Pfizer, and they're back again this year with an ad that has blown the socks off the Pharma category. Their big game ad "Knock Out", scored 4.4 stars in System…
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If you are in the midst of the college search and admission process, financing this college education is likely top of mind. Merit aid is an important part of many financial packages and there’s no one better to talk to about the topic than Ron Lieber, financial columnist for the New York Times. It’s so important that we decided to share this episo…
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