Best Trafi Podcasts (2025)

1
Ep178 How Brittany Trafis Rode the AI Wave to Reinvent the Agency Model (and Grow Sales Fast) 34:19

Play Pause

21h ago34:19

34:19

What happens when a seasoned marketer reimagines everything she knows about agencies, on a beach, notebook in hand, while her kids play nearby? Brittany Trafis, CEO and co-founder of Sorian Digital, shares how she built an AI-powered agency that challenges everything about traditional marketing models. In this episode, Brittany walks Alice Heiman t…

1
Ep177 How CEOs Hire A‑Players: Mindset, Bench Strength & the End of Post-and-Pray Hiring 54:05

9d ago54:05

54:05

If you’re still posting jobs and hoping A-players apply, you’re already behind. In this high-impact episode, Alice Heiman sits down with Jamie Crosbie, founder of ProActivate and TEDx speaker with over 1 million views on The Power of Your Mindset, to reveal what every CEO needs to know to hire top revenue-generating talent. Most hiring processes ar…

1
Ep176 How Base Grew Beyond Referrals with Thoughtful Outbound, Storytelling & the Perfect EA Match 37:37

18d ago37:37

37:37

In this episode of Sales Talk for CEOs, Alice Heiman sits down with Paige McPheely, CEO of Base, to explore how she turned a niche remote executive assistant service into a tech-enabled platform that now supports top leaders across the country. When Paige and her co-founder first launched, they were fueled by referrals, so much so that they had a w…

1
Ep175 What Sales Used to Get Right and Why CEOs Should Bring It Back 47:52

25d ago47:52

47:52

In this episode of Sales Talk for CEOs, Alice Heiman sits down with Todd Caponi, sales historian and author of The Transparency Sale, to explore the forgotten history of sales and why understanding it could completely change how your company grows revenue. We’ve moved from serving buyers to selling at all costs and it’s hurting your sales team, you…

1
Ep174 Turning Expertise Into Growth: Building a Top B2B Pharma Agency 44:19

1M ago44:19

44:19

When Wesley Portegies left the pharmaceutical world to work in automotive, he didn’t expect it to lead him back, but it did. Armed with a new perspective, he returned with a mission, disrupt how pharma companies communicate with doctors. In this episode, Wesley shares how he co-founded MedComms Experts with no outside funding, no traditional sales …

1
Ep173 No Trust, No Sales: Fix Your Message Fast with Brian Miller 42:09

1M ago42:09

42:09

People don’t trust ads. Or brands. Or even experts. Brian Miller joins Alice Heiman to explain how CEOs can cut through the noise and earn trust, fast. In this episode: Why the trust recession is killing your pipeline The 3-part message that builds instant engagement How to make your talk (or pitch) follow the hero’s journey The #1 reason your mess…

1
Ep172 Vibe Selling? Cut the Hype: What Really Drives Sales 17:11

2M ago17:11

17:11

Vibe selling. AI hype. New sales buzzwords. Alice Heiman isn’t buying it. In this candid solo episode, she calls out the noise and brings the focus back to what matters most for B2B CEOs: knowing your customer, building the right team, and aligning sales to how your buyers buy. Looking for clarity in a world of sales chaos? This episode is for you.…

1
Ep171 Future-Led Strategy: Elatia Abate on How CEOs Must Think Differently to Thrive 35:07

2M ago35:07

35:07

Elatia Abate left a successful corporate career to answer one bold question: What do I really want to create? Now a leading futurist, she helps CEOs shift from outdated, past-anchored strategy to future-led leadership that thrives in a world of quantum change. In this episode, Elatia joins Alice Heiman to share how CEOs can design strategy around w…

1
Ep170 Niche Down to Scale Up: How Propensity’s CEO Ignited Growth 39:45

2M ago39:45

39:45

Sumner Vanderhoof, CEO & Co‑Founder of Propensity, shares how he transformed an idea into a nimble, niche-focused account-based marketing platform. In just two years, Propensity achieved remarkable growth and retention by combining founder-led sales, month-to-month agreements, and an “opt‑in” SDR outreach model. His approach shifted the sales game,…

1
Ep169 Turn Anxiety Into Your Leadership Superpower with Dr. David Rosmarin 36:22

2M ago36:22

36:22

What if your anxiety could make you a better leader? In this episode, David H. Rosmarin Phd., Harvard professor and founder of Center for Anxiety, shows CEOs how to transform anxiety into a hidden advantage. He breaks down his proven four-step framework to move from paralyzing fear to powerful action and why ignoring your anxiety might be the most …

1
Ep168 Stop Selling, Start Helping: Alice Heiman on how CEOs should Completely Rethink Sales 38:13

3M ago38:13

38:13

Is your sales team struggling to hit quota? Feeling like your entire sales approach is broken? In this solo episode of Sales Talk for CEOs, Alice Heiman calls out the outdated tactics holding B2B companies back and reveals how CEOs can completely rethink sales for today's complex buying environment. 🔗 Connect with Alice Heiman: LinkedIn: Alice Heim…

1
Ep167 From Startup to Scale: Jim Weldon’s Playbook for Leveraging Sales Revenue Without Funding 50:32

3M ago50:32

50:32

In this episode of Sales Talk for CEOs, Prospect Desk CEO Jim Weldon shares how he grew his latest venture by applying lessons from decades of experience, without relying on VC funding. Jim unpacks the leverage strategies, founder-led sales tactics, and innovation models that drive results. His approach? Build from insight, match customers with val…

1
Ep166 Relationships Before Revenue: Barb Betts’ System to Scale Sales Through Trust 48:16

3M ago48:16

48:16

From rookie agent to revenue powerhouse, Barb Betts built her business on one thing—relationships. In this episode, she shares with Alice Heiman the exact system CEOs can use to turn their network into a sales engine. Stop chasing leads and start building trust that scales. 📚 Barb's Book Recommendation: How to Win Friends and Influence People by Da…

1
Ep165 From Top Seller to CEO: How Drew Sechrist Turned Introductions Into a Scalable Sales Strategy 38:18

3M ago38:18

38:18

How do you turn a simple insight, “that warm introductions close more deals”, into a high-growth tech company? In this episode of Sales Talk for CEOs, Drew Sechrist shares the journey from being a top enterprise seller at Salesforce (working under Marc Benioff in the early days) to co-founding Connect The Dots. He reveals the selling motion that co…

1
Ep 164 Why ‘No’ Is a CEOs Best Sales Tool: Negotiation Secrets from Camp Negotiations 53:55

4M ago53:55

53:55

Negotiation isn’t about who wins, it’s about reaching agreement. But for CEOs and sales teams under pressure, the idea of hearing “no” can feel like failure. In this episode, Alice Heiman talks with Jim Camp Jr. and Vladimir Bushin of Camp Negotiations about how a mindset shift can change everything. They share the foundational system used by top d…

1
Ep163 The Social Selling Mistake Killing Your Sales Team’s Credibility with Alice Heiman 12:31

4M ago12:31

12:31

Should your B2B sales team be using social media to sell? Alice Heiman says - no. The “Connect and Pitch Slap” needs to die a sudden death. In this episode, Alice Heiman breaks down why LinkedIn outreach is failing and what CEOs must change now. Stop the pitch. Start building real connections. Alice shares how to equip your sales team to engage aut…

1
Ep162 From Bottleneck to Breakthrough: Manuj Aggarwal’s AI Scaling Strategy 41:11

4M ago41:11

41:11

Manuj Aggarwal hit a wall: too much work, too little time, and no content writer who could capture his vision. That’s when he turned to OpenAI—and everything changed. In this episode, hear how the founder of TetraNoodle Technologies used AI not just to scale, but to differentiate. Drawing on his backgrounds in neuroscience and cybersecurity, Manuj …

1
Ep161 How to Win Complex Deals Using Real Buyer Insights with Expert Tim Riesterer 41:08

4M ago41:08

41:08

Sales teams keep losing deals not because of product—it's how they frame value. Messaging expert Tim Riesterer shares research-backed insights on how today’s B2B buyers make decisions, and how CEOs can guide their teams to win more by reducing risk and aligning with real buying behavior. Connect with Tim Riesterer https://www.linkedin.com/in/tim-ri…

1
Ep160 Show Me You Know Me®, How Samantha McKenna Built #samsales Before Day One 38:04

5M ago38:04

38:04

Samantha McKenna didn’t just start a sales consultancy—she launched it with customers waiting in line. In this episode, she reveals how building an authentic presence on LinkedIn before starting #samsales set her up for immediate success. Learn how she transitioned from being a top rep at LinkedIn to bootstrapping a fast-growing company and how CEO…

1
Ep159 The Go-to-Market Mistake Most CEOs Make—and How to Fix it with Expert Garrett Mehrguth 46:32

5M ago46:32

46:32

Most GTM strategies miss the mark—and CEOs are often the reason why. In this episode, Garrett Mehrguth reveals the critical mistake leaders make and how to align sales, marketing, and messaging around the right buyers. Connect with Garrett Mehrguth https://www.linkedin.com/in/garrettmehrguth/ (25) Directive: Posts | LinkedIn Connect with Alice Heim…

1
Ep158 Coaching Is the Missing Link Between Training & Sales Success with Alice Heiman 18:35

5M ago18:35

18:35

Sales training alone isn’t enough. In this solo episode, Alice Heiman explains why coaching is the missing link that turns average sellers into top performers—and what CEOs must do to fix the gap. Connect with Alice Heiman LinkedIn Profile: https://www.linkedin.com/in/aliceheiman/ Alice’s Website: https://aliceheiman.com/…

1
Ep 157 When the Exit Isn’t the End: Reinvention, Resilience, and Motherhood with Amanda Kahlow 34:59

6M ago34:59

34:59

Amanda Kahlow shares her story of stepping away from her company, navigating IVF and adoption, and launching her new venture, 1mind. A candid look at reinvention, leadership, and what really matters. About Guest Amanda Kahlow is a confident, brave, positive, passionate, and spiritual individual with an abundance of energy, love, empathy, and enthus…

1
Ep156 Crack the C-Suite Code: 5 Sales Meeting Strategies with Caryn Kopp 43:40

6M ago43:40

43:40

Every CEO wants their sales team talking to decision-makers — but getting in front of the C-suite isn’t easy. Caryn Kopp has been opening high-level doors for 26+ years, and in this episode, she reveals her 5-plank framework for landing executive meetings. You’ll learn how to build smarter prospect lists, craft messaging that gets noticed, and deve…

1
Ep155 The One-Hour-a-Week LinkedIn Strategy Every CEO Needs with Expert Brandon Lee 42:45

7M ago42:45

42:45

Most CEOs are missing out on millions in potential revenue simply because they’re invisible online. In this episode, branding and LinkedIn expert Brandon Lee joins Alice Heiman to reveal how CEOs can build their reputation, attract sales opportunities, and grow their business in just one hour a week. Brandon shares how he learned—through failure—th…

1
Ep154 How to Fix Your Go-to-Market Workflow for Faster Sales with Alice Heiman 20:01

7M ago20:01

20:01

Your go-to-market workflow might be costing you sales without you even realizing it. Many companies still rely on outdated workflows that don’t align with the way customers buy today—creating friction instead of closing deals. In this episode, Alice Heiman breaks down what’s broken in most GTM workflows and how to fix it so your sales team can move…

Trafi Podcasts

1
On the Go

Trafi

1
Sales Talk for CEOs

Alice Heiman

1
Ep178 How Brittany Trafis Rode the AI Wave to Reinvent the Agency Model (and Grow Sales Fast) 34:19

1
Ep177 How CEOs Hire A‑Players: Mindset, Bench Strength & the End of Post-and-Pray Hiring 54:05

1
Ep176 How Base Grew Beyond Referrals with Thoughtful Outbound, Storytelling & the Perfect EA Match 37:37

1
Ep175 What Sales Used to Get Right and Why CEOs Should Bring It Back 47:52

1
Ep174 Turning Expertise Into Growth: Building a Top B2B Pharma Agency 44:19

1
Ep173 No Trust, No Sales: Fix Your Message Fast with Brian Miller 42:09

1
Ep172 Vibe Selling? Cut the Hype: What Really Drives Sales 17:11

1
Ep171 Future-Led Strategy: Elatia Abate on How CEOs Must Think Differently to Thrive 35:07

1
Ep170 Niche Down to Scale Up: How Propensity’s CEO Ignited Growth 39:45

1
Ep169 Turn Anxiety Into Your Leadership Superpower with Dr. David Rosmarin 36:22

1
Ep168 Stop Selling, Start Helping: Alice Heiman on how CEOs should Completely Rethink Sales 38:13

1
Ep167 From Startup to Scale: Jim Weldon’s Playbook for Leveraging Sales Revenue Without Funding 50:32

1
Ep166 Relationships Before Revenue: Barb Betts’ System to Scale Sales Through Trust 48:16

1
Ep165 From Top Seller to CEO: How Drew Sechrist Turned Introductions Into a Scalable Sales Strategy 38:18

1
Ep 164 Why ‘No’ Is a CEOs Best Sales Tool: Negotiation Secrets from Camp Negotiations 53:55

1
Ep163 The Social Selling Mistake Killing Your Sales Team’s Credibility with Alice Heiman 12:31

1
Ep162 From Bottleneck to Breakthrough: Manuj Aggarwal’s AI Scaling Strategy 41:11

1
Ep161 How to Win Complex Deals Using Real Buyer Insights with Expert Tim Riesterer 41:08

1
Ep160 Show Me You Know Me®, How Samantha McKenna Built #samsales Before Day One 38:04

1
Ep159 The Go-to-Market Mistake Most CEOs Make—and How to Fix it with Expert Garrett Mehrguth 46:32

1
Ep158 Coaching Is the Missing Link Between Training & Sales Success with Alice Heiman 18:35

1
Ep 157 When the Exit Isn’t the End: Reinvention, Resilience, and Motherhood with Amanda Kahlow 34:59

1
Ep156 Crack the C-Suite Code: 5 Sales Meeting Strategies with Caryn Kopp 43:40

1
Ep155 The One-Hour-a-Week LinkedIn Strategy Every CEO Needs with Expert Brandon Lee 42:45

1
Ep154 How to Fix Your Go-to-Market Workflow for Faster Sales with Alice Heiman 20:01