The latest thinking from TNS, where we discuss the issues impacting our clients, explore what makes people tick and spotlight how these insights can create opportunities for business growth.
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Tns Global Podcasts
1
Why Does British Humour Fall Flat In China?
13:58
13:58
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What should brands keep in mind when using humour in global advertising campaigns? The Ideal Man study by TNS Qualitative looks at how different cultures instinctively construct and represent their idealised man. In the second podcast of this series, the study’s leaders explore the contrasts between British and Chinese codes of humour to illustrate…
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1
Why don’t German men want a Hollywood smile?
15:20
15:20
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15:20
The ‘Ideal Man’: exploring men across cultures to discover unique insights for brands.The Ideal Man study by TNS Qualitative looks at how different cultures instinctively construct and represent their idealised man. In this podcast, the study’s leaders discuss how their sociological exploration has identified unique cultural insights, and how they …
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