Best Tight In Loose Out Podcasts (2025)

1
The Laws Of Negotiation 8:43

Play Pause

6d ago8:43

8:43

Every billboard deal begins and ends with a successful negotiation of terms. But many people don’t understand the mechanics of these transactions and the science behind them. In this Billboard Mastery podcast we’re going to explore the art form known as American contract negotiation.By Frank Rolfe

1
Tricks To Stay Out Of Harm's Way 8:36

17d ago8:36

8:36

By Frank Rolfe

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Why I Drop A Dime Down Every Hole 8:10

1M ago8:10

8:10

Tiny habits can yield big consequences. In this Billboard Mastery podcast we’re going to review some simple habits that can reinforce important moments in building a successful billboard.By Frank Rolfe

1
When To Be Loose – And When To Be Tight – In Documents 7:48

2M ago7:48

7:48

Although a good contract sets in stone the terms of your agreement, some things should maybe not be chiseled in as hard. In this Billboard Mastery podcast we’re going to review the times that there should be little room to maneuver as well as when you should give yourself plenty of leeway.By Frank Rolfe

1
What You Want To See In A Location 9:20

2M ago9:20

9:20

Whether you’re buying an existing sign or building a new one, everyone wants to avoid investing in a “loser” location. In this Billboard Mastery podcast we’re going to explore the attributes that have proven to be good indicators of success, as well as those that are a warning sign.By Frank Rolfe

1
Where The Industry Went Wrong 8:45

3M ago8:45

8:45

The stock of Clear Channel Outdoor went for around $30 a share in 2007 but today trades for only around $1 a share. What went wrong? In this Billboard Mastery podcast we’re going to explore how the billboard industry made some fatal moves years ago, and how you can learn from their mistakes and build your business the correct way going forward.…

1
All About Three-Dimensional Ads 7:18

3M ago7:18

7:18

Most billboards, when viewed from the side, are flat. But some billboards have large objects jutting out from them. In this Billboard Mastery podcast we’re going to explore the world of 3-D billboard designs.By Frank Rolfe

1
All About Bartering 9:30

4M ago9:30

9:30

We think of billboard revenue as being strictly in dollars, but for decades some operators have garnered income in barter, as well. In this Billboard Mastery podcast we’re going to examine how you can use barter – exchanging goods and services – as a productive way to fill your vacant ad space.By Frank Rolfe

1
Lessons Learned On Lights 10:09

4M ago10:09

10:09

Most billboards – but not all – have lights to make their ads legible at night. In this Billboard Mastery podcast we’re going to review all the lessons we’ve learned about lighting billboards and how to make the best decision on what type of lights to use – or if you need to use any lights at all.By Frank Rolfe

1
Steel Vs. Wood 9:00

5M ago9:00

9:00

There are two basic construction methods on any billboard: 1) wood or 2) steel. But which is correct? In this Billboard Mastery podcast we’re going to review the methodology to determine which type of material to use and what the benefits and disadvantages are.By Frank Rolfe

1
Why I Love Recessions 9:32

5M ago9:32

9:32

A recession is defined as “two consecutive quarters of negative GDP”. With Q1 of this year at a negative 0.3%, all it will take is a Q2 negative number to trigger a recession. While many fear this outcome, I have found recessions to be great opportunities to expand your business. In this Billboard Mastery podcast we’re going to review the benefits …

1
Recession-Resistant Advertisers 10:37

6M ago10:37

10:37

The U.S. economy seems to be slowing down, and even if it does not hit the "recession" threshold it’s important to understand what to do if it does. There is a strategy to renting billboards in tough times that revolves around certain advertisers and methods. In this Billboard Mastery podcast we’re going to explore successful "recession-resistant" …

1
Don’t Get Complacent 8:38

6M ago8:38

8:38

The difference between big companies and small players is that one never sees the opportunity and the other takes advantage of every opening. Yet sometimes the small player can start to act like a big company and completely ruin their advantage. In this Billboard Mastery podcast we’re going to review how never to have a “big company” attitude.…

1
Surviving Banking Reversals 8:47

7M ago8:47

8:47

Sometimes – even at the last minute – a bank can suddenly change its mind and retract their offer to make a loan. What do you do then? In this Self-Storage University podcast we’re going to explore why this occurs and what the correct steps are to mitigate this potential event.By Frank Rolfe

1
How To Get A Wallscape 10:23

7M ago10:23

10:23

One of the most interesting types of billboard structures is the “wallscape” – in which the billboard is affixed to a masonry wall or similar fixture. By using the wall to hold the sign up, you save an enormous amount of money over a monopole, I-beam or wooden structure. In this Billboard Mastery podcast we’re going to explore how to successfully p…

1
The Science Of Color 10:12

8M ago10:12

10:12

Life is made up of colors and there’s a science to their selection when it comes to billboard designs. How colors interact with the human mind has been a big part of the research of the billboard industry as well as many other applications. In this Billboard Mastery podcast we’re going to explore the science of color to help create more effective b…

1
It’s Too Big To Guess 11:20

8M ago11:20

11:20

Billboards are massive and immovable. As a result, once they’re built, they’re built. Since the cost to move a billboard – even an inch – is thousands of dollars at best, it’s important to understand some simple tricks to make sure you’re not making a mistake in sign placement and construction. And that’s what we’re gong to explore in this Billboar…

1
The Potential In Exurban And Supercommuter Markets 10:33

9M ago10:33

10:33

America is always expanding, and with that growth comes new opportunities to build billboards. In this Billboard Mastery podcast we’re going to explore the fast-expanding markets known as “exurban” and “supercommuter” and how to spot these hot advertising markets in advance.By Frank Rolfe

1
Has The Tide Turned? 10:01

9M ago10:01

10:01

Billboard revenues are increasing in the U.S., after many years of weak performance due to a number of factors including competing advertising products, Covid, and corporate distractions from marketing to such initiatives as DEI. Now, suddenly, billboard rates of return are increasing. In this Billboard Mastery podcast we're going to explore why th…

1
How Honesty Is A Strong Negotiating Tool 6:58

10M ago6:58

6:58

So the property owner wants too much ground rent. What should you do? How about just telling them the truth? In this Billboard Mastery podcast we’re going to explore one of the most powerful negotiating tools you have at your disposal: telling the truth in the strongest possible fashion.By Frank Rolfe

1
Tips On How To Set Property Owner Compensation 6:57

10M ago6:57

6:57

The standard billboard ground lease involves trading the right to place a sign on the land in exchange for a monetary payment. But how do you decide that that amount should be? In this Billboard Mastery podcast we’re going to explore some techniques that help steer you towards a land rent that is fair for both parties.…

1
Strategies To Own The Land Under Your Sign 8:13

11M ago8:13

8:13

The majority of billboards in the U.S. are located on leased land. But a tiny fraction are cases where the sign owner also controls the land underneath, which gives them unique stability. In this Billboard Mastery podcast we’re going to explore the strategies used to own the land as well as the sign.…

1
Thoughts On "Founder Mode" 8:19

11M ago8:19

8:19

Thoughts On "Founder Mode" Elon Musk is known to go into a period of intensity when he starts a business called "founder mode". It’s all about time management and focus. In this Billboard Mastery podcast we're going to review what “founder mode” is and you how can adopt its attributes to further your billboard business.…

1
Two Important Ways To Protect Your Ground Lease 6:18

12M ago6:18

6:18

After you’ve gone to all the trouble of getting your billboard ground lease signed up, you want to take all the steps possible to protect your creation, right? In this Billboard Mastery podcast we’re going to explore two different ways to better safeguard your ground lease and how to get those accomplished.…

1
Your Best-odds Advertiser List 5:57

1y ago5:57

5:57

If you have a vacant billboard then your number one goal is to find an advertiser and fast. In this Billboard Mastery podcast we’re going to explore two “built-in” lists of advertisers that have perhaps your best odds of success.By Frank Rolfe

1
What Would “Chainsaw Al” Say? 6:34

1y ago6:34

6:34

Albert Dunlap was a corporate raider and turnaround expert on public companies in the 1970s through 1990s. He had one simple motto: “sell, sell, sell and cut, cut, cut”. Although his life ended in scandal when there were allegations of accounting fraud at one of his projects, he was heralded as the original powerhouse in restoring profitability to …

1
What Happens When A Property Owner Says No 6:00

1y ago6:00

6:00

To build a billboard you need a ground lease. And to get a ground lease you have to convince a property owner to agree and sign it. But what do you do when the owner says “no”. In this Billboard Mastery podcast we’re going to explore the next steps when a property shoots your presentation down.By Frank Rolfe

1
How Advertisers Have Changed Yet Remained The Same 8:05

1y ago8:05

8:05

A billboard is nothing without a paying advertiser on it. And the types of advertisers have changed over the years and are still evolving. However, there are many attributes of successful billboard advertisers which always remain the same. In this Billboard Mastery podcast we explore what those traits are.…

1
Methods To Weather The Storm 7:30

1y ago7:30

7:30

One of the big risk factors with billboards is extreme weather. But is there a way to strengthen signs to better withstand higher wind levels? In this Billboard Mastery podcast we’re going to review the methods that be used to make signs stronger and to mitigate the risks from heavy storms.By Frank Rolfe

1
Why All Good Leases Have No Official End Date 6:21

1+ y ago6:21

6:21

Most agreements have a definitive start and end date. But a good billboard agreement should never have the latter. In this Billboard Mastery podcast we’re going to discuss how to construct leases that never end.By Frank Rolfe

1
Out-of-home Is More Than Just Highway Signs 6:50

1+ y ago6:50

6:50

Billboards are only one segment of the “out-of-home” advertising industry, but the business model is the same in all of the options. In this Billboard Mastery podcast we’re going to review additional concepts to apply the billboard concept for continuous cash flow.By Frank Rolfe

1
All About Typestyles 7:27

1+ y ago7:27

7:27

Billboards are all about being read. And the typestyle you chose for the advertisement can have a huge impact on how effective the sign will be. In this Billboard Mastery podcast we’re going to explore he world of typestyles and review what science tells us about what the correct lettering should look like.…

1
Revisiting Combo Signs 7:12

1+ y ago7:12

7:12

With inflation and a troubled economy, many advertisers are trying to economize and one of the best ways to facilitate this is with a “combo” sign framework. In this Billboard Mastery podcast we’re going to review how a “combo” sign can be a blessing in tough times and what the key tips are to make them successful.…

1
How To Be Inclusive In Negotiating With The Property Owner 7:26

1+ y ago7:26

7:26

When it comes to negotiating a winning billboard ground lease with the property owner, there are a number of different styles and strategies. But probably the most effective is the concept of “inclusive” negotiation. In this Billboard Mastery podcast we’re going to explore what “inclusive” negotiating is all about and why it is probably your best s…

1
The Science Of Fixing Obstructions 9:06

1+ y ago9:06

9:06

Blockage can kill a billboard’s value, but are there methods to bring those blocked signs back to life? In this Billboard Mastery podcast we’re going to discuss the science behind dealing with obstructions and share stories of signs that went from blocked to un-blocked using effective strategies.By Frank Rolfe

1
Making Billboards Blend In With Their Environment 7:28

1+ y ago7:28

7:28

While you want the advertisement to be dominant, you don’t want the billboard structure to be seen at all. In this Billboard Mastery podcast we’re going to explore the different methods to make the billboard structure virtually disappear with the goal of convincing the property owner that the sign will not interfere with the appearance of their lan…

1
Why Signs Aren’t On Roofs Anymore 6:55

1+ y ago6:55

6:55

There are many spots you can place a billboard on – including walls, benches, and telephone poles – but there’ one place that most cities in the U.S. have outlawed: building roofs. What used to be one of the mainstays of billboard placement has been blocked from new construction for decades. In this Billboard Mastery podcast we’re going to explore …

1
How Small Is Too Small? 7:41

1+ y ago7:41

7:41

Most people think of billboards as being big, but sometimes they come in a smaller sizes. When buying or building a billboard, when do you hit a level in which the sign has no economic value? And how do you rent signs that are smaller than their competitors? In this Billboard Mastery podcast we’re going to explore how to apply science to the issue …

1
How To Improve Your Expression Of Numbers 7:35

1+ y ago7:35

7:35

When you are trying to persuade someone, how you express numbers is an extremely important part of your success – and that’s particularly true in the billboard industry. In this Billboard Mastery podcast we’re going to review the importance of the optics of numbers and how to get what you want by manipulating them.…

1
All About Saving Gas 7:03

1+ y ago7:03

7:03

Gas is expensive and there’s no reason to waste it. And time is even more valuable. In this Billboard Mastery Podcast we’re going to review some methods to cover territory more efficiently and more respectful of your time and money.By Frank Rolfe

1
Forging The Correct Advertising Lease Length 7:32

2y ago7:32

7:32

One month is too short and a century is too long. So what is the correct lease length for your advertiser? In this Billboard Mastery podcast we’re going to review how the length of lease can vary with the type of advertiser and what is required to make the sale.By Frank Rolfe

1
All About Renting Non-lighted Signs 9:08

2y ago9:08

9:08

Some signs have lights and some signs don’t. But a non-lighted sign should not necessarily spell doom for getting it rented to a good-quality advertiser. In this Billboard Mastery podcast we’re going to drill down on the topic of non-lighted billboards and offer some productive tips to help you get them rented faster and for more money.…

1
The Joy Of Cigar Butts 8:12

2y ago8:12

8:12

Warren Buffett has long discussed “cigar butt” investing and how it contrasts with his favorite: “value investing”. However, there is much to like about “cigar butt” investing. In this Billboard Mastery podcast we’re going to review Buffett’s concept and why billboards offer a great entry into that type of high return/low cost investing.…

1
How To Find A Wooden Sign Contractor 8:46

2y ago8:46

8:46

Wooden billboards have been around for over a hundred years, but finding someone to build these time-proven signs grows more difficult every year. In this Billboard Mastery podcast we’re going to review the different places to find contractors who can build wooden signs including tips on building them properly.…

1
The Whole Industry In One Simple Formula 7:45

2y ago7:45

7:45

The fundamental law of economics is “supply vs. demand” and that same formula holds true for every aspect of the billboard industry. So how can you apply this metric to every single part of the billboard business to determine what’s of value and what’s not? That’s our topic for this Billboard Mastery Podcast discussion.…

1
How To Rent Any Billboard In Five Easy Steps 7:25

2y ago7:25

7:25

Every billboard has a natural advertiser if you can just help them find the sign. In this Billboard Mastery podcast we’re going to show you the five easy steps to finding the right advertiser for your billboard as well as explain why they’re so effective.By Frank Rolfe

1
Motivating The Landowner Who Thinks Money Doesn’t Matter 7:52

2y ago7:52

7:52

When you’re trying to lease ground space to build a billboard you occasionally run into the property owner that declares that “money means nothing to them”. How do you counter this argument? In this Billboard Mastery podcast we’ll review some strategies to get these type of personalities to move forward and sign the lease agreement.…

1
Think Like Elvis 7:09

2y ago7:09

7:09

Elvis is not someone that you typically consider as a source of wisdom, as his life was kind of screwed up and he died at the age of 42. However, Elvis did have some winning quotes and one in particular serves as a reminder to think outside the box. In this Billboard Mastery podcast we’re going to summon our inner Elvis and review one of his best q…

1
Nobody Ever Went Broke Taking A Profit 6:37

2y ago6:37

6:37

I received a call recently concerning an offer that was made to buy a billboard with the seller asking me “should I sell”? In this Billboard Mastery podcast we’re going to review the methodology to deciding whether to sell or not. Sometimes knowing when to sell is as important as when to buy, and we’re going to unlock the correct way to do it.…

1
Keeping A Leash On Your Attorney 7:33

2y ago7:33

7:33

Sometimes you have to craft a custom agreement with the landowner. Or a new advertising lease. Or maybe you need some loan documents reviewed. In each case you hire an attorney and wait in terror for your bill to arrive. In this Billboard Mastery podcast we’re going to review some simple steps that allows you to stay in control of your legal cost.…