Best This Seemed Like A Good Idea Podcasts (2025)

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How a 330lbs Mountain Biker Became a Social Media Icon | NRML MTBER 1:46:36

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20h ago1:46:36

1:46:36

In this episode, we dive deep into the journey of Sebastian Bauer AKA NRML MTBER, also known as C-Bass, who has become a social media sensation through his unique mountain biking content. We explore his background, his rise to fame, his experience dealing with online negativity, and his ambitious future plans, including the launch of his new compan…

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Kraft Heinz Splits Into Two Companies 24:47

23h ago24:47

24:47

Kraft Heinz announced on September 2nd that they would be splitting into two separate companies. This split, occurring about a decade after the initial merger of Kraft and Heinz, will result in two new companies. One company will focus more on the global leader brands such as Heinz, Kraft Mac & Cheese, and Philadelphia, while the other will focus o…

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Sports Advertising Is In Season! 31:45

8d ago31:45

31:45

Football season is upon us, and fans are gearing up to watch their favorite teams take the field! So, what does this mean for advertisers? Join Mark and Lorraine on this week's episode of the Brand Shorthand podcast to learn all about the benefits of advertising during sporting events, how tapping into an emotional environment with advertising can …

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Multi-Channel Marketing (feat. Tony Bell) 25:15

15d ago25:15

25:15

On this week's episode of the Brand Shorthand podcast, Mark is joined by the Executive Director of Client Services and Media at Innis Maggiore, Tony Bell. Tune in to learn all about multi-channel marketing including what it is, some of its advantages, some of the biggest mistakes businesses make with multi-channel marketing, the strategy behind cho…

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Balloon 37 Rungs on the ladder out from Depression 38:37

16d ago38:37

38:37

Balloon 37 Steps carefully into considerations about Depression, what happens when this big world influence gets the better of us, and how to help ourselves climb out of depressive holes. What's the first thing we need to understand as we work to shake off the weights of this world? Big questions and nature's logic can be our guides.... This Balloo…

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BALLOON 36 Power Energy and EVOLUTION - the Parts We Can Play 43:01

20d ago43:01

43:01

Episode 36 of Balloon takes us on a surprise journey. It started off as a "Part 2" to Balloon 34 on Power, but then we got lift off and episode 36 takes a turn into big questions like: Can we overcome the human tendency to fight with one another? Will we? Can we generate presences that make violence impossible? Will we evolve, and what triggers hum…

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Cracker Barrel’s Brand Gone Bland 24:20

22d ago24:20

24:20

What happens when you try to change something that customers know and love? Cracker Barrel had something unique to offer its customers. Established in 1969 and filled with vintage Americana, the “Old Country Store” offered customers a warm and cozy atmosphere to gather with family and friends. Now, over 50 years later, Cracker Barrel has decided it…

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BALLOON 35 Stars, Suns, Galaxies and BIG WONDER 42:40

27d ago42:40

42:40

Episode 35 of Balloon starts with starlight and wonder and leads into the land of big questions. How incredible is it to look into the night sky and to become aquainted with the pressing constellations that are always so steady, constant and reliable? Dive into this spacey episode and let's consider the importance of starlight, wonder and awe......…

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Sydney Sweeney’s Controversial “My Jeans (Genes)” Commercial 23:53

29d ago23:53

23:53

Our strategy gurus never shy away from controversy. In this episode, Mark and Lorraine dive into 2025’s biggest advertising controversy – the Sydney Sweeney American Eagle Jeans/Genes campaign! See how the positioning duo impartially shares their thoughts on the campaign and why the stock soared, the jeans flew off the shelf, and how American Eagle…

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How Andreas Kolb went from Car Mechanic to Downhill MTB Superstar! 1:32:15

1M ago1:32:15

1:32:15

Join us for an in-depth conversation with Andreas Kolb, one of the top World Cup downhill racers, as he shares his journey from privateer to podium, overcoming injuries, and the mindset shifts that led to his first World Cup win. This episode covers: Andreas' early days and breakthrough moments The realities of racing, injuries, and recovery Insigh…

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BALLOON 34 Where does POWER come from? Muay Thai competition sparks questions! 17:29

1M ago17:29

17:29

After spending 2 days at a the Canadian Muay Thai Open, Amystery is revved up! BALLOON 34 explores Where does power come from anyways? If you want it, where can you find it? What is this ellusive power we all seek? ...... As always.. so many starter questions here....!By weareamystery

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Innis Maggiore and FranSource - A Match Made in… Marketing 32:29

1M ago32:29

32:29

Did you know that franchising is one of the most popular methods to growing a business? Over 700,000 franchise units have opened in the past 15 years and the projection is that by the end of 2025, there will be more than 850,000 units. Mark and his special guest, Steve, discuss what makes a great franchise system and why Innis Maggiore and FranSour…

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BALLOON 32 Making Space for what is actually IMPORTANT 43:25

2M ago43:25

43:25

Episode 32 of Balloon Promotes the idea of deliberately making space for what is truly IMPORTANT. Can we relieve ourselves of that constant feeling of 'shortfall' that is so common in today's life? What can we do to make space for things like HOPE, INSPIRATION AND BUOYANCY in this world and in ourselves? And can we make space for those wildly impor…

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Balloon 33 A YELLOW BRICK ROAD TO THE LAND OF AWE 43:51

2M ago43:51

43:51

Episode 33 of BALLOON launches into the power of AWE to transform us and to assist us in busting through our own familiar patterns and thinking. Can Awe change us, and can our awe help enhance the world? This episode travels into AWESOME territory and gives tips and tricks for how to lead yourself through simple observational pathways, like a yello…

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Walmart’s “Who Knew?” Campaign 21:47

2M ago21:47

21:47

Following a brand refresh earlier this year, Walmart has officially reintroduced itself with its latest campaign, “Walmart. Who Knew?” as a way to showcase all its new offerings. Walmart has always been a well-known example of the low-price position, but is it trying to change its image? Join Mark and Lorraine as they share their thoughts on Walmar…

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BALLOON 31 Guided Meditation to Elevate out of High Stress 15:25

2M ago15:25

15:25

Balloon Episode 31 could start off with, " And now, for something completely different". This episode is a slow, deep guided meditation that aims to bring ease and settlement and to offer an escape route into calm, higher perceptions for when we are in serious stress, and feeling overwhelmed. There is no "Goodbye" at the end of this episode... It s…

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Balloon 30 Meditating on Wonder- Nature's marvellous Antidepressant 54:47

2M ago54:47

54:47

Balloon Episode 30 dives into practical, mind elevating pathways that lead to peace and settlement. This is a meandering meditative journey into wonder and awe as a natural, side-effect free anti-depressant. Feeling down? Maybe a healthy dose of wonder can help!By weareamystery

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Balloon 29 WONDER-FULL Meditative Pathways leading to Expanding Perception 45:01

2M ago45:01

45:01

Balloo 29 is Oh so fun, allowing a moment to stop and look at the wonder that is right before our eyes. Amystery gives a live demonstration of a thought process that can lead to awe and wonder... and of course, the results are surprising! Here lies an introduction to a guaranteed pathway to expanded perception...…

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BALLOON 28 Prerequisite for Thriving! Letting go of guk that isn't us. 31:47

2M ago31:47

31:47

Balloon episode 28 begins where 27 left off, in deep contemplative waters. It knocks on the door of some serious considerations about how we often internalize and hold onto things we ought to let go of. Thankfully though, we are designed to "digest and eliminate"! It's always a good time to learn to let the guk go!…

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Balloon 27 - "The Asshole Scale' - Character vs Accomplishments - What really matters? 42:34

2M ago42:34

42:34

Balloon 27 is an impassioned foray into a big topic: YOU GET WHAT YOU GIVE. Are people really impressed by what our accomplishments or are they weighing the value of the qualities we radiate? This episode introduces "The Asshole Scale", and asks things like, "What will anyone remember of us when we die? What really matters in the end?"…

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Non-Traditional Marketing Campaigns 43:59

2M ago43:59

43:59

What happens when you step out of the norm with your advertising efforts? Tune in this week to hear about different non-traditional campaign types including larger-than-life campaigns, guerrilla campaigns, and IRL experiential campaigns. The positioning duo, Mark and Lorraine, go through some examples of the non-traditional campaign types, sharing …

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BALLOON 26 Effective States of Mind & Exercises to pull us out of the Woe Maze 47:53

2M ago47:53

47:53

Episode 26 of BALLOON swims into deep, spiritual, holy waters with consideration of how to rescue ourselves when we fall into woe. Joy is an essential nutirent! How to be of service and to truly assit this world? Why are we so afraid of our inevitable departures? And what can be an effective prayer?By weareamystery

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BALLOON 25 You Become What You Think About! 34:55

2M ago34:55

34:55

BALLOON Episode 25 continues on from the deep place we left off in episode 24... and take us deeper into the truth that We Become What We Think About. Always good to be mindful about where we put our minds!By weareamystery

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BALLOON 24 Oppostites Attract & the Marvels of Nature's Textbook 30:38

2M ago30:38

30:38

Episode 24 of Balloon leaps into the wonders nature's textbook and the fundamental duality locked in all things, in this first response to a question about 'Advice for a young man'. What makes the wind and the universe spin?By weareamystery

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BALLOON 23 Unsolicited Free Advice About How to Have a Buoyant Inspired Life 10:48

2M ago10:48

10:48

BALLOON 23 offers some free, unsoliticted advice for how to pull yourself out of the dumps and lift yourself into an inspired buyoant place. IMAGINE! This is a short little burst of encouragement to go do some simple things that can instantly lift you up and fill your life with good feelings and strength. Whoohoo! Bring it on!…

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BALLOON 22 OH Dear, How Bad is Doom Scrolling Anyways? 19:53

2M ago19:53

19:53

Episode 22 of Balloon asks a question that may actually for once have a direct, answer. We might not like to hear it, but it seems pretty clear that the way most of us are using the internet is.. Not good for us. Surprise! How well are you managing your digital diet? Want to get together and turn it all off?…

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Brand Identity Roundtable ft. Innis Maggiore's Creative Team 37:07

2M ago37:07

37:07

Interested in learning more about brand identity? This week on the Brand Shorthand podcast, Mark is joined by the Innis Maggiore creative department to discuss the brand identity process. Tune in to learn how the creative team works together to bring brand identities to life and to hear real-life examples of the work they have done. Join Mark and L…

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Can World Cup Downhill Racing SURVIVE with Only 30 Riders? Benoit Coulanges Tells All 1:19:32

2M ago1:19:32

1:19:32

In this captivating episode, we dive into the world of downhill mountain biking with Benoit Coulanges, a French World Cup Downhill star and 2x national champion. Benoit reflects on his journey, highlights from his career, and the challenges faced along the way. He shares insights into his early struggles, his unique training methods, and the pivota…

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The Rise of Reddit in Search Rankings 33:03

2M ago33:03

33:03

Reddit is on the Rise! Reddit and other user-generated content platforms have been dominating the search results on Google. Join Mark and Lorraine as they discuss Google’s favoring of user-generated content, its shift away from authoritative sites to more authentic discussion forums, and what this means for marketers. The positioning duo also catch…

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BALLOON 21 A Practical Powerful Leadership Exercise 27:43

3M ago27:43

27:43

Episode 21 of Balloon, shares a very practical simple and most powerful exercise that can transform your leadership presence into something truly brilliant. What kind of leader do we all wish we had? Guess what? YOU can be that person with a little practise... It seems this episode is "free advice for leaders and wanna-be leaders everywhere." ENJOY…

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BALLOON EPISODE 20 Body Image - is in your head! 1:16:05

3M ago1:16:05

1:16:05

BALLOON EPISODE 20 celebrates the first ever Guest visit! "Another Mystery" joins us and shares her amazing story of a transformative relationship with Body Image- literally and figuratively. This episode is sure to offer new perspectives on weight and the many heavy ideas we carry. Time to ditch the garbage thoughts! So fabulous to have had a chan…

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Human Creativity vs AI 30:22

3M ago30:22

30:22

This year's Cannes Lions International Festival of Creativity provided some interesting takeaways regarding AI and Human Creativity. Join Mark and Lorraine as they discuss the importance of the human touch and why it’s still needed in the creative process. The positioning duo will also provide updates for the Krispy Kreme and McDonald’s partnership…

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BALLOON Episode 19 The Marvellous Power of Self- Counsel 22:39

3M ago22:39

22:39

What does it mean to 'Self- Counsel"? And how can we summon the best, wisest parts of ourselves to help us when we stumble into trouble? Episode 19 of BALLOON explores this wonderful tool that can take us out of our Woe, into Wonder and WOW.By weareamystery

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BALLOON Episode 18 The Joyful Freedom of Being Yourself 18:41

3M ago18:41

18:41

Episode 18 of Balloon jumps into the water of what it means to BE YOURSELF and dreams of a day when we can all take off the straight jackets that tell us how we ought to be to just be the amazing awesome curious people we actually are.By weareamystery

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Traditional vs Digital Advertising. Which Outdoor Advertising Works For You? 35:11

3M ago35:11

35:11

Do you want to know which outdoor advertising works best for your brand? Join Mark and Lorraine this week as they discuss both traditional out-of-home advertising and digital out-of-home advertising. Learn how these two advertising efforts play in the public space and some of the benefits and limitations associated with each. The positioning duo al…

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The Year of the Independent Ad Agency 33:47

3M ago33:47

33:47

2025 has been dubbed the year of the independent advertising agency. Join Mark and Lorraine as they discuss the benefits independent agencies offer clients and why remaining independent matters in today’s marketing landscape. Tune in to learn where Innis Maggiore ranks among the growing number of agencies and how your agency can stand out from the …

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MIND-BLOWING MTB Van Life Stories from 9-TIME Downhill CHAMPION Johann Potgieter 1:39:35

3M ago1:39:35

1:39:35

The journey of Johann 'Pottie' Potgieter: From South African MTB Legend to YT Mob Coach In this episode, we dive deep into the life and career of Johann 'Pottie' Potgieter, a South African mountain biking legend and 9 time national champion. Johann shares stories from the early days of his career, racing events in Europe, his journey with YT Mob, a…

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BALLOON Episode 17 What if the states we generate are enough to change the world? 14:41

3M ago14:41

14:41

Balloon 17 wakes up to the state of Peace. What if the states we generate are enough to change this world? Can we deliberately decide to create a state of peace in ourselves? And if we do that, what can that cause?By weareamystery

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BALLOON Episode 16 Deciding to have an OPEN MIND - What does that mean? 26:56

3M ago26:56

26:56

BALLOON Episode 16 Looks at the value and importance of making a deliberate decision to have a Open Mind.By weareamystery

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BALLOON Episode 15 Forgiveness- The "F" word & How long it takes to grow up 24:39

3M ago24:39

24:39

Balloon Episode 15 jumps into the big and gnarly topic of Forgiveness and ponders the astounding immaturity that surrounds us all.By weareamystery

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BALLOON Episode 14 Rising above what can take us down 23:28

3M ago23:28

23:28

Balloon 14 explores the defiant act of not letting things get the better of us, and rising above what tries to take us down on a daily basis. It offers a look at the power of being bright and joyful in the face of adversity.By weareamystery

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BALLOON Episode 13 The value of PERSISTENCE when working for enlightenment 29:57

3M ago29:57

29:57

Balloon Episode 13 dives into a question sent by a listener who I have never met! It touches on the challenges of finding what one is seeking and the power and value of Persistence and Tenacity when working to find the ellusive 'something' that we are looking for.By weareamystery

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BALLOON Episode 12 BALLOON GETS A NAME! WHOOHOO! 13:40

3M ago13:40

13:40

BALLOON Episode 12 finally sees "Balloon" getting a name! This is a celebratory moment when Balloon got its name! This responds to the question Why on earth BALLOON?!? :-)By weareamystery

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BALLOON Episode 11 How many mysterious things in this life cannot be explained?! 37:34

3M ago37:34

37:34

Episode 11 of BALLOON continues with deep contemplations about the deep mysteries of life and death sparked by the profound nature and continuing percolation of episode 10 which responded to an important question asked by a young person.By weareamystery

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BALLOON Episode 10 - A young person poses a huge serious question about suicide. 44:06

3M ago44:06

44:06

This episode 10 of Balloon is a response to a young person who asked me a very serious question about suicide and what happens if a person takes their own life. Inside the question there were so many other impossible questions to answer- so many layers... The human to human response took this form, with your host responding directly to this young l…

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BALLOON Episode 9 RESONANCE -So totally cool and profound! What are we resonating? 29:49

3M ago29:49

29:49

Episode 9 turned practical and fun with a spontaneous musical demonstration of RESONANCE, which is such a tremendously important and fascinating BIG thing that inspires many big questions... What if we take resonance a little seriously? How might that change us and this world?By weareamystery

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BALLOON episode 8 What this podcast isn't 11:49

3M ago11:49

11:49

Episode 8 of this podcast without a name highlights what this podcast ISN'T. Always good to explore what somethign Is Not, while trying to figure out what it is! :-)By weareamystery

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Balloon Episode 7 In Awe of the the grace that can attend us 28:47

3M ago28:47

28:47

Episode 6 of this still unnamed podcast spun in an amazing atmosphere with the ZOOM OUT meditation. This 7th recording is a continuation of that amazing atmosphere and a contemplation of the magic that can attend our lives.By weareamystery

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BALLOON Episode 6 - ZOOM OUT A meditation into AWE and Expanded Perception 19:47

3M ago19:47

19:47

This episode includes a conductive introduction to the meditative exercise I call "zoom out". It was very state producing to record this one. Such a great easy practical expertise to expand perception.....By weareamystery

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BALLOON Episode 5 LONELINESS, PRAYER and why Not to call yourself an EXPERT 28:52

3M ago28:52

28:52

This 5th episode of the still unnamed podcast touches on why we are lonely, what a prayer can be and do, and why it may not be wise to call oneself an expert!By weareamystery