The Marketing Rules Podcast from ThinkinCircles, with your host James Whitelock "The voice of Recruitment Marketing". James takes a deep dive into all things Recruitment Marketing, from strategy, technology and delivery. Talking to leaders and influencers from the Recruitment Marketing space globally. To keep up-to-date with the new "rules" for Recruitment marketing, tune in every week.
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Thinkincircles Ltd Podcasts

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Why Olympic Bronze Means More Than Gold with Chris Skelley MBE
39:55
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39:55In this episode, James sits down with Paralympic judo champion Chris Skelley MBE. From battling childhood bullying and being misdiagnosed by doctors, to finding strength through sport, Chris shares his powerful journey of resilience, mental health struggles, and ultimate triumph on the world stage. We dive into the highs of winning gold in Tokyo, t…
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From Chatbots to Candidate Experience with Martyn Redstone
26:53
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26:53This week James is joined by Martyn Redstone, or as many in the industry know him, Mr. AI. Martyn’s been in recruitment for nearly two decades, with over a dozen years immersed in rec tech, and long before AI became the buzzword it is today, he was already helping recruiters craft smart, responsible automation strategies. From building some of the …
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Live from RecFest 2025 with Stephen O'Donnell
5:43
5:43
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5:43Recorded live from RecFest 2025 The Marketing Rules Podcast is sponsored by RChill https://www.rchilli.com/ #MarketingRules #TheVoiceOfRecruitmentMarketing To connect with Stephen: https://www.linkedin.com/in/stephenodonn/ Learn more about James and ThinkinCircles: …
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Live from RecFest 2025 with Stephen McGrath
11:36
11:36
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11:36Recorded live from RecFest 2025 The Marketing Rules Podcast is sponsored by RChill https://www.rchilli.com/ #MarketingRules #TheVoiceOfRecruitmentMarketing To connect with Stephen: https://www.linkedin.com/in/stmcgrath/ Learn more about James and ThinkinCircles: …
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Recorded live from RecFest 2025 The Marketing Rules Podcast is sponsored by RChill https://www.rchilli.com/ #MarketingRules #TheVoiceOfRecruitmentMarketing To connect with Sean: https://www.linkedin.com/in/sean1allen/ Learn more about James and ThinkinCircles: …
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Recorded live from RecFest 2025 The Marketing Rules Podcast is sponsored by RChill https://www.rchilli.com/ #MarketingRules #TheVoiceOfRecruitmentMarketing To connect with Matt: https://www.linkedin.com/in/mattalder/ Learn more about James and ThinkinCircles: …
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Recorded live from RecFest 2025 The Marketing Rules Podcast is sponsored by RChill https://www.rchilli.com/ #MarketingRules #TheVoiceOfRecruitmentMarketing To connect with Mark: https://www.linkedin.com/in/mchaffey/ Learn more about James and ThinkinCircles: …
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Live from RecFest 2025 with Jim Berrisford
22:03
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22:03Recorded live from RecFest 2025 The Marketing Rules Podcast is sponsored by RChill https://www.rchilli.com/ #MarketingRules #TheVoiceOfRecruitmentMarketing To connect with Jim: https://www.linkedin.com/in/talentattractiontech-hrtech-tech2rec/ Learn more about James and ThinkinCircles: …
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Recorded live from RecFest 2025 The Marketing Rules Podcast is sponsored by RChill https://www.rchilli.com/ #MarketingRules #TheVoiceOfRecruitmentMarketing To connect with Bill: https://www.linkedin.com/in/billboorman/ Learn more about James and ThinkinCircles: …
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Why Podcasting Should be Talent Team's Secret Weapon with Nitin Sharma
32:51
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32:51This week, James is joined by Nitin Sharma, recruitment entrepreneur, podcast host and the mind behind RecTools. They dive into how podcasting is shaking up the world of talent acquisition. Nitin shares how what started as a simple content idea grew into a full-blown platform with over 70,000 subscribers. From building credibility and boosting empl…
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The Evolution of Recruitment Tech with Rob Green
24:36
24:36
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24:36In this episode, James is joined once again by Rob Green, Founder and CEO of Rectec Making him one of the rare few returning guests. We dig into the evolution of the recruitment Tech industry the global impact of AI and how companies can make smarter tech choices faster. Whether you're in talent acquisition, HR, or recruitment, this is one conversa…
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In this episode, James is joined by the always inspiring Kate O’Neill – recruitment coach, trainer, and now founder of a brand-new rec-to-rec agency focused on rookie talent. Kate shares her journey from falling into recruitment to shaping its future, and offers sharp insights into why the industry is more attractive – and more complex – than ever.…
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Don’t mention the lads mags with Gail Porter
27:08
27:08
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27:08In this episode, James speaks with Gail Porter, TV presenter, model, author and campaigner about her rise in the '90s media scene, her battles with alopecia and mental health and how she’s now using her story to advocate for others. The Marketing Rules Podcast is sponsored by RChill https://www.rchilli.com/ #Market…
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In this episode, we welcome back Matt Alder, a frequent guest and expert in the field of talent acquisition, workplace future and fellow podcaster, for his fifth appearance on the Marketing Rules podcast. Matt and James dive into a discussion on the latest trends in the TA space, with a focus on those beyond the buzzword of AI. The Marketing Rules …
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Has Talent Acquisition become weaker as a function with Katrina Collier
27:02
27:02
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27:02Talent Acquisition teams have faced many challenges over the last few years, from the lack of strategic support, funding and understanding from leadership. Joining me this week is Katrina Collier, author and trainer, who is dedicated to making recruitment better and delivering an excellent job seeker experience. Katrina discusses how leadership oft…
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A tech founder's journey into using AI with Mark Chaffey
28:50
28:50
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28:50A lot of tech businesses in talent acquisition and recruitment are now prefaced with the term AI. So as a founder of one of these businesses, when should start this AI journey? Joining me this week is Mark Chaffey, CEO at Hackajob. Mark discusses how and when he decided to make AI core to his product, how it would affect his customer bases and if i…
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The real reason you need a referral program with Sam Davies
25:55
25:55
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25:55Employee Referral programs don't work, so why should we bother them? Joining me this week to discuss this is Sam Davies, CEO at Rea Links Sam talks to James about setting up Real Links as a non-techie, why technology can overcome the perceived issues with employee referral programmes and how employee advocacy can support referral programs. The Mark…
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How to foster innovation with Chantal-Lawren Welch
21:26
21:26
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21:26Fostering the current and next generation of innovators is a goal for most industries. Its even more critical in the advanced engineering industry where the pressure to innovate is ever-present. Joining me this week is Chantal-Lawren Welch, Marketing Manager at Silverstone Park.Chantal discusses the role of Silverstone Park in the advanced engineer…
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Recruiters get marketing confused with fluff with Alexandra Chirica
23:54
23:54
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23:54Recruitment has had a chequered history with marketing and only in the last few years has it become strategically adopted and started to be seen as a necessity. Joining me this week is Alexandra Chirica, founder of Recfindr. Alexandra discusses her start-up journey and thoughts on what recruiters are doing wrong with their marketing. The Marketing …
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How to unbias the interview process with Michael Blakley
29:05
29:05
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29:05Interview bias takes many forms, from affinity bias to accent bias and with most biases we can be totally unaware that we are making them and the results will affect the candidate, the interviewer and the employer. Talking to James this week is Michael Blakley, founder of Equitas. Michael discusses how to be conscious of biases during the interview…
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Recruitment marketing versus employer branding with Sam Berthoud
27:13
27:13
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27:13For most businesses on a budget, deciding on the best place to spend that budget for talent attraction can mean difficult choices. So which is more effective for talent attraction, recruitment marketing or employer branding? Joining me this week is Sam Bertoud VP of Talent Solutions at hackajob. Sam discusses the importance of recruitment marketing…
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A storytelling mindset with Neil Mullarkey
34:26
34:26
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34:26The traditional view of a leader is serious, stoic and humourless, but are humour, laughter and storytelling the new leadership traits?Joining me this week is Neil Mullarkey, Comedian, author and business coach Neil discusses how to be a better leader through storytelling, laughter, fun and mindset? The Marketing Rules Podcast is sponsored by RChil…
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Building a Talent Acquisition Community and Movember with Edan Haddock
25:39
25:39
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25:39We talked many times on the podcast about how communities have become more and more important for brand building, but what if that's not the aim and it is simply to create a community of like-minded professionals? Joining me this week is Edan Haddock, Head of Talent at Movember. Edan talks me through how he started 'Rubberband', his Facebook commun…
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How recruiter enablement and recruitment marketing can work together with Sean Galligan
24:19
24:19
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24:19Recruiter enablement is a fairly new concept and definitions are ranging, but broadly it's to deliver resources and assets at the point of need for a recruiter. So how does recruitment marketing fit into this process? Talking to James this week is Sean Galligan, founder of TA Guru. Sean discusses the alignment of enablement and marketing and how it…
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Understanding your strengths with Zoe Clayton-White
24:02
24:02
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24:02Doing any kind of assessment or test can be daunting, but identifying your professional strengths and weaknesses can be even worse. Taking James through his strengths and weaknesses is Zoe Clayton-White development coach and senior talent developer at Very Group. Zoe takes James through his own Clifton Strengths evaluator to help him discover his o…
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In this special episode, James speaks with presenters and attendees from this year's Job Boards Connect London. The Marketing Rules Podcast is sponsored by RChill https://www.rchilli.com/ #MarketingRules #TheVoiceOfRecruitmentMarketing To learn more about Job Boards Connect visit: https://jobboardsconnect.com/ Learn more about James and T…
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As marketers in an SME or larger business, we will probably have dealings with the head of operations, but what exactly do they do? Joining me this week is Si Bor, Founder at Embedded Ops.Si talks me through his years of experience as an Ops Director with several big name recruitment agencies. He details the duties and responsibilities of Operation…
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AI and the Future of WordPress with Peter Guirguis
25:49
25:49
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25:49AI has touch points with lots of our marketing activity but how could it support the way we build, design and interact with websites? Talking to me this week is Peter Guirguis, CEO at SwiftPress Support. Peter discusses how he sees AI shaping the future of WordPress websites and how AI can influence web and landing page design. The Marketing Rules …
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Talent Acquisition and AI with Bill Boorman
36:35
36:35
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36:35What will the effect of AI be on talent acquisition and talent acquisition teams and is it the next shift in recruitment? Joining me this week is the ubiquitous Bill Boorman, founder of the Tru conferences and advisor to many rec tech companies. Bill talks me through his career in recruitment, his views on the TA space and the effect of emerging te…
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This is Part 2 of my episodes recorded live from Recfest UK 2024. I had the chance to speak with some great guests from the world of talent acquisition and Talent Tech. I hope you enjoy...again The Marketing Rules Podcast is sponsored by RChill https://www.rchilli.com/ #MarketingRules #TheVoiceOfRecruitmentMarketing Learn more about James…
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This is Part 1 of 2 episodes recorded live from Recfest UK 2024. I had the chance to speak with some great guests from the world of talent acquisition and Talent Tech. I hope you enjoy. The Marketing Rules Podcast is sponsored by RChill https://www.rchilli.com/ #MarketingRules #TheVoiceOfRecruitmentMarketing Learn more about James and Think…
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Live from IHR Employer Branding Conference 2024
12:11
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12:11This is a special episode, recorded live from The IHR Employer Branding Conference 2024, recorded on 3rd July 2024 in London. The Marketing Rules Podcast is sponsored by RChill https://www.rchilli.com/ #MarketingRules #TheVoiceOfRecruitmentMarketing Learn more about James and ThinkinCircles: https://thinkincircles.c…
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The State of the Talent Acquisition market with Sean Allen
23:57
23:57
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23:57Like recruitment, Talent Acquisition has had a difficult 2024 with many redundancies and teams being reduced in size. Joining James this week is Sean Allen, co-founder of The Talent Community. Sean discusses the state of the Talent Acquisition space at the moment and how the recent economic and market changes have affected the TA community. Sean al…
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Skills based assessments with Stephane Rivard
23:17
23:17
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23:17Assessments vs skills-based assessments vs interviews What is the difference and is one any better than the other? Discussing this with me is Stephane Rivard, CEO at HiringBranch Stephane takes me through the differences between all 3, when is one more appropriate than the other, their advantages and disadvantages and the future of skills-based ass…
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Managing remote marketing teams with Laura Brown
26:23
26:23
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26:23Running remote marketing teams is a challenge at the best of times, but doing that across different time zones is even trickier. Joining me this week is Laura Brown, Marketing Director at Engtal. Laura discusses managing remote teams, building community brands and driving revenue from marketing in 2024. The Marketing Rules Podcast is sponsored by R…
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We've talked a lot about AI on The Marketing Rules Podcast, from how it can be used to in volume marketing to increasing talent engagement, but do we need to stop a think if we are using AI responsibly? Joining me this week is Bob Pulver, Founder of Cognitive PathBob, who discusses how we should be using AI in the Talent Acquisition space. What typ…
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Content marketing is now the standard for most marketers, but what constitutes good and does good mean it should be popular? Joining James this week is Michael Oliver, Global Marketing Director at MKB Search. Michael talks me through his background in journalism and how that has affected his views on content marketing as well as some truths about r…
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How to make your workforce more diverse with Dan Cohen
34:06
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34:06The key to building and maintaining a diverse workplace is rich, consistent and accurate data, but how do you even start measuring this data? Joining me this week is Dan Cohen Co-founder at MixxylDan talks me through his background that led him to co-found mixxyl, why its important to use AI to understand diversity in the workplace and why business…
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When marketing and talent attraction collide with David Nottage
22:49
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22:49As a recruitment marketer, i would say that marketing is important in talent attraction, but today's guest has marketing front and centre in his strategy. Joining me this week is David Nottage Head of Talent Attraction & Acquisition at Footasylum David talks to me about his unusual journey into talent attraction, why marketing is so important to hi…
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How to Build a Community to Grow Your Business with Lloyed Lobo
27:44
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27:44Building an engaged community around your brand and business is the goal for many marketers, but what are the issues you might face and what does success look like? Joining me this week is Lloyed Lobo, author and cofounder at Boast. Loyed talks me through how he built a community of over 100,000 entrepreneurs and innovators and how he managed the c…
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Early careers jobseekers and the relationship to jobboards with Steven Rothberg
30:16
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30:16Many businesses want to attract early career jobseekers, but what are their drivers and do they play by the usual recruitment rules?Joining me this week is Steven Rothberg, founder of The College Recruiter job siteSteven discusses what early career job seekers are looking for from an employer and their relationships to job boards and the applicatio…
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A Brief History of RecFest with Jamie Leonard
22:32
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22:32RecFest has become one of the tentpole events in the talent attraction events calendar, but how did it start and what were the drivers to make it distinctly different from many other events on the calendar? In December 2023 I interviewed RecFest head honcho Jamie Leonard. We discuss the origins of RecFest, the facelifts it has had over the past few…
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This is a special episode recorded in December 2023 at The Three Tuns Pub in London with Matt Alder, Hung Lee, Chad Sowash, Julie Sowash, Chris Murdoch and of course yours truly. As we are all podcasters we discuss the good, the bad and the ugly of podcasting and apologies for the audio quality, but we were in a pub after all! #MarketingRules #TheV…
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The power of AI in Recruitment Marketing with Matt Comber
24:34
24:34
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24:34We all know that AI is going to change the way we work and recruit, but how is it specifically going to change the way that recruitment marketing operates? Joining me this week is Matt Comber, CEO at SourceflowMatt talks me through what he thinks is going to be influenced, changed and eradicated by AI in recruitment marketing and the knock-on effec…
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How to build a talent focused network with Jamie Hickman
34:30
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34:30One of the best ways to engage directly with your target audiences is by building a network or community, which is now easier than ever with WhatsApp and similar apps, but where do you start? Discussing this with me is Jamie Hickman, MD at Search Markets. At the start of 2023, Jamie started to build the search markets network focused on bringing to…
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This is a special episode, recorded live from TATech Europe on 5th December 2023 in London. #MarketingRules #TheVoiceOfRecruitmentMarketing Support for this podcast comes from TATech and Shazamme https://tatech.org/ https://www.shazamme.com/ Learn more about James and ThinkinCircles: https://thin…
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AI and the future of Talent Engagement with Stanislaw Wasowicz
28:36
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28:36AI has been the hot topic of conversation for the last 2 years and you can't move without a post or article on how it's going to affect the labour market and recruiting, but how is it going to affect recruitment marketing? Joining me this week is Stanislaw Wasowicz, previously of Smart Recruiters and now with Scotty.ai. Stan is now at the cutting e…
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Talent intelligence is a fairly new term for assessing potential hires, trends in the job market and internal performance benchmarks all aimed at improving hiring success. Joining me this week is Toby Culsaw Global Head of Talent Intelligence: Worldwide Amazon Stores. Toby has created the Talent Intelligence Collective, a community of talent intell…
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How can DE&I be your point of difference with Jo Major?
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29:52Does DE&I mean different things to different people and can your approach to DE&I be used commercially? Joining me this week is Jo Major, Founder of Diversity in Recruitment. Jo Talks to me about what recruiters really think DE&I is. How to use DE&I to build your brand and how to use DE&I for business development. #MarketingRules #TheVoiceOfRecruit…
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Why you should invest in L&D with Ben Stocken
24:49
24:49
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24:49Like many outsourced functions for business, Learning and Development can be seen as a luxury, suffering in a downturn. Last in first out mentality. Joining me this week is Ben Socken, Founder and MD at West Peak. Ben discusses why a business should be always investing in L&D and how to measure the results. #MarketingRules #TheVoiceOfRecruitmentMar…
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