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Let’s Talk Shop

Therese Oertenblad

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A weekly podcast for the small business owner and creative entrepreneur to help you grow your wholesale. Brought to you by Therese from the Small Business Collaborative. Find out how buyers select new products, what it takes to make a product successful, how to build a long-standing relationship with a retailer and what you can do to stand out.
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In this episode of Let’s Talk Shop, I’m joined by Anne-Claire Morel, International Marketing Manager at Faire, to uncover what’s trending in wholesale and retail buying ahead of Christmas 2025. We dive into the data-driven insights behind what retailers are actually searching for and buying right now – from vintage Christmas décor and cosy classics…
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If you’ve ever wondered how to make wholesale work for your product business, this episode is for you. In this behind-the-scenes look at Sales Growth Lab, I’m sharing real results from real brands including how they moved from feeling stuck and inconsistent to becoming confident, organised, and fully in control of their wholesale strategy. You’ll h…
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If your Instagram strategy is not converting, your SEO is not bringing sales, and your email marketing feels pointless, this episode is for you. I am Therese Oertenblad, founder of Small Business Collaborative and host of Let’s Talk Shop. After 17 years in the home and gift industry, I have seen hundreds of product businesses struggle with the same…
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You’ve already sold to shops. Maybe you’ve got a handful of stockists, or you’ve had some one-off wholesale orders that felt exciting at the time. But now things feel inconsistent. Reorders are patchy, outreach slips to the bottom of the list, and wholesale doesn’t feel like the steady revenue stream you thought it would be. If that sounds familiar…
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Let’s Talk Shop: How Moonshine Candle Co Grew to 60+ Stockists Episode summary Catherine, founder of Moonshine Candle Co in the Orkney Islands, shares how she grew from roughly 30 stockists to 60+ in just a year. We talk about elevating her brand, smart risks like custom screen-printed bottles, what trade shows really do for a small brand, how cons…
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Are you relying only on emails, Faire, or Instagram to grow your wholesale sales? In this episode of Let’s Talk Shop, I’m sharing why traditional sales skills are making a big comeback - and why buyers are craving human connection more than ever. I’ll walk you through what I’m seeing in the home and gift industry right now, and how you can use simp…
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Why You Can’t Build a Business on Faire Alone Note: sorry about the sound quality in this episode, I will get better at recording in public. Timestamps and Episode Overview 00:00 Introduction: The Risks of Relying on Faire If Faire disappeared tomorrow, would your wholesale sales stop too? It’s a confronting question, but one worth asking. In this …
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In this episode of Let’s Talk Shop, I’m joined by illustrator and calligrapher Kate, the creative mind behind Peggy and Kate. Kate’s nostalgic, story-led cards, prints, and wrapping paper all begin as hand-painted illustrations, capturing the small glimmers of happiness in everyday life. We talk about how she’s grown her wholesale to around 50 stoc…
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Over the weekend, my Instagram account was hit with thousands of spam followers and over 1,000 spam comments – right as I was gearing up to launch my free Cracking Christmas workshop. In this short solo episode, I share: What actually happened and how Meta responded (spoiler: not well) Why the experience reminded me never to rely too heavily on one…
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In today’s episode, I’m joined by Kate Stewart, founder of Factory Floor Jewels. Kate creates contemporary jewellery using mixed metals and reclaimed materials, with stories that trace back to her childhood and her father’s engineering background. We dive into: How storytelling shapes her collections and makes them stand out to buyers The role trad…
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In this episode of Let’s Talk Shop, I’m joined by Sarah Wilson, founder of Little Black Cat Illustrated, a Manchester-based paper goods brand creating quirky, folksy prints, greeting cards and stationery. Sarah shares how she grew from her very first wholesale order in 2023 to now being stocked in over 300 shops worldwide. We dive into the funding,…
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How Morena Built Kodes Through Wholesale and In-Person Pitching In this episode of Let’s Talk Shop, I’m joined by Morena Fiore, the founder and designer-maker behind Kodes, a bold jewellery brand known for statement pieces, Art Deco influences, aromatherapy diffuser jewellery, and her popular glasses chains. Morena shares her journey of turning a p…
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How Onneke Grew Her Illustration Brand to 350 Shops Across the UK In this episode of Let’s Talk Shop, I’m joined by illustrator and brand founder Onneke, whose coastal and nature-inspired designs have found their way into 350 shops across the UK. From her beginnings in Sussex with a gift shop and a small collection of greeting cards, to building a …
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From zero to 40 stockists in a year – How Lisa from House of Payne has grown her business In this episode of Let’s Talk Shop, I’m joined by Lisa Payne, the owner of House of Payne – a colourful art print and greeting card company known for its vibrant designs and unique Riso printing technique. Lisa shares how she’s grown from starting wholesale ju…
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In this first guest episode of the season, I’m joined by Charlotte from Another Loop — a beautifully designed hot-foiled stationery brand based just outside Newcastle, co-founded with her partner Tom. Charlotte shares how they grew from just 5 to 24 stockists in under a year, how they used local grants to fund mentoring and equipment, and why whole…
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What Retailers Actually Look for in a Brand If your wholesale growth has slowed — and you’ve started wondering things like: “Is my range big enough?” “Do I need to do a trade show?” “Should I wait until I have something new to share?” …you’re not alone. In this episode, we’re clearing up some of the most common doubts that product-based business ow…
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Your Sales Aren’t Inconsistent - Your Strategy Is If you’ve ever thought, “I just need to be more consistent,” or “Why do I keep falling off the sales wagon?” — this episode is for you. Because the truth is: it’s not about discipline, motivation, or even confidence. It’s that you’re likely trying to grow your wholesale without a system that actuall…
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Episode 1: Double Your Wholesale Sales Welcome back to Let’s Talk Shop. And if you’re new here, hello. I’m Therese, founder of Small Business Collaborative, and this season I’m shaking things up. In this first episode, I’m sharing what it really takes to double your wholesale sales without burning out or relying on luck, marketplaces, or non-stop p…
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Why Faire Won’t Save Your Wholesale Strategy If you’ve ever felt frustrated by low sales during a Faire market or discouraged by their commission rates, you’re not alone. But here’s the hard truth: if you’re relying on Faire to bring in all your orders, you’re handing over your power. In this episode, I share recent feedback from brand owners durin…
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Episode 4: Is Wholesale Still Worth It in 2025? If you’ve been wondering whether wholesale is still worth it — because it feels harder, slower, or less predictable than it used to — this episode is for you. The truth? Wholesale still works. But not if you’re treating it like it’s 2019. In this episode, I’m sharing: What’s really changed in the reta…
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Episode 5 — Your Wholesale Sales Style (And Why It Matters) If you’re not getting the wholesale sales you want — or need — the problem probably isn’t your products. It’s that you’re trying to sell in a way that doesn’t suit you. In this episode of Let’s Talk Shop, I’ll walk you through the five most common sales styles I see — and how each one can …
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Episode 6: 5 Big Mistakes I See in Wholesale Pitches If you’ve been sending pitches and hearing crickets — this episode is for you. Even with great products, unclear or hesitant emails will get ignored. In this episode, I break down the 5 most common (and fixable) pitch mistakes I see from product-based business owners — and what to do instead. We’…
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Episode 7: Why Your Stockists Don’t Reorder (And How to Fix It) You worked hard to get that first wholesale order — so why aren’t they reordering? In this episode, we’re talking about one of the most common gaps in wholesale: the follow-up. Because most buyers don’t ghost you on purpose — they just haven’t heard from you. And staying visible is wha…
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In this episode of Let's Talk Shop podcast, I speak with, buyer and owner Priya Aurora-Crowe of Lark London. Lark London is a wonderful chain of 18 independent brick-and-mortar stores in London and Surrey, that is owned by Priay and her husband Dominic Crowe. Priya shared her experiences and perspectives on the ever-evolving world of retail. Here a…
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In this episode of Let’s Talk Shop, I speak with, Jake and Freya from Studio Wald. This is the second time Jake and Freya comes on the podcast and a lot have happened in their business since last time. They have now got over 1000 stockists who bought from them, with over 300 buying regularly, and they now employ a team of 4. In this episode, we div…
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In this episode of Let’s talk Shop, I had the pleasure of talking to Myfanwy Gloster from Glosters Pottery. Mev and her husband Tom founded Glosters Pottery, with Tom being the potter and Mev handling the day-to-day operations. They started with a café and gradually transitioned into a craft pottery shop, which has now become a thriving wholesale b…
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You’re going to want to get your notebook out for this one. In this episode of Let’s Talk Shop, I had the pleasure of interviewing Lucy Hitchcock, the founder of Partner in Wine. We discussed her experience in building a successful brand and her insights on packaging, pricing and wholesale. Here are three key takeaways from our conversation: 1️⃣ Bu…
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🎙️ Welcome to Let's Talk Shop, the podcast where we dive into the fascinating world of retail and small businesses. In today's episode, we have a special guest joining us, Rebecca, the visionary behind a unique shop that champions handmade and local products. Rebecca shares her insights on the growing appreciation for handmade goods in the wake of …
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🎙️ Welcome back to Let's Talk Shop, the podcast where we delve into the world of retail businesses. Today, I am joined by a special guest who has a wealth of knowledge and experience in the world of buying and marketing. Get ready to be inspired as we welcome Bryony Taylor Edwards, the head of marketing and home and gift and interiors buyers at Yar…
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Welcome to another episode of "Let's Talk Shop!" In today's episode, we’re flipping the script. As I asked our guest, Nina Elegba to interview me for a change. We chat about everything from selling hot dogs outside nightclubs to becoming a successful business owner. We talk about the role of gratitude, manifestation, and finding your own unique met…
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In this episode of Let's Talk Shop, we have a special guest, David Nichols-Rice, who shares his journey and experiences in the creative industry. With a background in working with artists and trade shows, David discusses his love for wholesale and the rewarding yet challenging aspects of being a sole decision-maker. He shares insights on launching …
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In this episode of Let's Talk Shop, host Therese interviews Hannah Paine, the founder of Epanoui. Hannah shares her journey of starting a jewellery brand and opening a brick and mortar store. She discusses the challenges she faced, the importance of integrating herself within the community, and the careful growth of her business. With her unique pe…
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Welcome back to Let's Talk Shop! In today's episode, we have a very special guest joining us. Sakina Bouy, the visionary behind The Somerset Toiletry Co, will be sharing her incredible journey in the toiletry industry. From navigating through economic crashes to understanding ever-changing legislation, Sakina has built an impressive brand known for…
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Season 6 is coming to an end and in this episode, Sasha and I speak about how we both found the experience of working together and what she’s learned about growing her sales. We also set some goals for the next 6 months and talk about what’s been surprising and what’s worked and hasn’t worked. Growing your wholesale and your sales can feel lonely a…
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Today we’re in Brighton where Sasha cold calls on shops in the hopes of getting some new stockists so that she can grow her wholesale business. Cold calling, whether by phone, email, or in-person can be very scary but it doesn’t have to me. When it comes to cold calling practice really does make a huge difference, in particular, if you visit in per…
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Since Sasha has done some wholesale in the past and had lost a bit/a lot of faith in it we needed to put the right foundations in place this time around to avoid costly mistakes and work way to hard for no return. We started from the very basics with setting Sasha’s wholesale terms and prices and then moved on to creating her new and much improved …
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In this continuation of us documenting Sasha’s wholesale journey, we speak about selling. Insecurities around selling are very common and sometimes they show up in very strange ways. It’s very easy to make yourself very busy to avoid having to step outside of your comfort zone and sell your products. In this episode, we talk about how this showed u…
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It’s not always that everything goes to plan when you try something new. When Sasha from Checky Zebra first started to wholesale her greetings cards she would have looked very successful to most of us, getting a big order from a well-known multi-chain card retailer but all was not as well as it might have looked on the surface. In reality, it was v…
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Today’s episode of Let’s talk shop is a solo episode where I talk about what to do and what not to do when sales are slow to help you and motivate you to continue to grow your business. In the episode I share 10 to-do’s/don’ts: Check-in with your sales mindset. Stop comparing yourself to others and your sales to last year, normally the latter is so…
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Today on Let’s talk shop, I speak with my former clients Jake and Freya from Studio Wald. Studio Wald is a wonderful home and gift business based in Leeds. We talk all about how Jake and Freya decided to start their business straight out of university and how they have grown it since. Jake and Freya share their top tips that has worked for them and…
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Today’s episode of Let’s talk shop is a solo episode. The first of in season 5 and quite possibly the only in this season. Let me know if you want more episodes like this. In the episode I talk about how to get started with your wholesale, we talk about: What wholesale is. If it’s right for your business. What you need to consider before getting st…
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Today on Let’s talk shop, I speak with my client, Leonara Manyangadze who’s the owner and founder of Tanaka. Leonara makes beautiful all-natural soaps that are good for you and for the environment as they are completely plastic-free. Leonara started Tanaka in the autumn of 2019 and has grown the brand to now being stocked in 40 or so stores, mainly…
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Today on Let’s talk shop, I speak with my coach, Jennifer MacFarlane who’s The Money Medium. Over the past 5 months or so I’ve been working with Jen on my money mindset and I really enjoyed it. I think in particular women avoids speaking about money and by working with Jen I’ve been able to dare to realise that I can make money and fulfil my goals.…
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Today on Let’s talk shop, I speak with my client Megan who owns Sandwick Bay Candles who makes candles and home fragrance products with a conscious in small batches from the very top of Scotland. Megan have grown her business so much over the last year and it’s been amazing to see her going for it and it is paying off. She’s constantly pushing forw…
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Today on Let’s talk shop, I speak with Julie Driscoll and Karin Hausmann from Hyve, the organisers of Spring and Autumn Fair. Spring Fair is the UK’s largest home and gift trade show. Julie, Karin and I meet online to hear all about the new Spring and Autumn Fair Online marketplace that is launching on the 4th May. When it launches, Spring and Autu…
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Today on Let’s talk shop I speak with Sara Ittelson from Faire.com. I know a lot of you are interested in finding out more about wholesale marketplace platforms, it’s something I see being discussed a lot in my free Facebook group, Let’s talk wholesale, and that I get asked about in every course I run. Marketplace platforms can help you grow your w…
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In episode 2 of Let’s talk shop, I speak all things ethical and sustainable with Sara Collins, an ethical production consultant and brand owner of fashion brand Sister and Kin. We talk about what it means to be an ethical and sustainable business and how we have to choose what is important to us as brand owners to prioritise first and Sara shares l…
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I’m so excited to be back and sharing another season of Let’s Talk Shop with you. We’re kicking off the season with an episode I’ve been wanting to record for a really long time with Jacqueline Snyder and Minna Khounlo-Sithep who are the co-owners of The Product Boss. I’ve been listening to their podcast for a long time, and I love how supportive o…
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In this episode of Let’s Talk Shop, I speak with Judy Andrews who’s the owner and creative director of design agency Tickety Boo Creative as well as the owner of her own typography-based print business. Last year I won a competition that Tickety Boo Creative hosted, and since then Judy and her team have been working on my rebrand, and I’m so excite…
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In this episode of Let’s Talk Shop, I speak with Haley Solar, owner at Haley Solar, a fashion brand with two retail outlets in Los Angles. Haley was sourcing and making clothes out of deadstock fabric before it became a thing and this year when Covid hit she had to pivot her business fast as manufacturers in LA had to close. I love Haley’s ethos an…
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